Social Media Strategy Summit - Snackable Content: Winning an Audience One Bite at a Time
•
0 gefällt mir•505 views
One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User: Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds Visits 2,125 pages per month, 1.12 min per page Views over 3,000 impressions per day We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how: To parse down larger content To build a solid snackable plan, then test and deploy Your social communities can help out To create engagement around your content Getting snackable for mobile All Participants will leave with: Rapid Launch Plan Step-by-Step content guide to formulate your plan Content Scheduling System and worksheets that will allow you to better organize your content and related resources Over 20 publishing hacks that will save you time and produce instant results As an added BONUS, Dean is offering: Complimentary access to a live online Content Mini-Camp ($500 value) 90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Social Media Strategy Summit - Snackable Content: Winning an Audience One Bite at a Time
Ähnlich wie Social Media Strategy Summit - Snackable Content: Winning an Audience One Bite at a Time (20)
Mehr von Social Jack
Mehr von Social Jack (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media Strategy Summit - Snackable Content: Winning an Audience One Bite at a Time
- 1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 SMSS NEW YORK 2016 @deandelisle @GetSocialJack #SMSSummit #NewYork
- 2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Dean DeLisle •Founder and CEO of Forward Progress, Inc. •Creator of Social Jack™ •Train and Coach over 2,000 people per month •Trained and Coached over 100,000 in Social Network Skills •Over 30 years in Relationship Marketing, Social Selling, Content Marketing, Community Development, Business Coaching, Consulting, and Training.
- 3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 More Personal
- 4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Accelerated Learning • Less Time – Learn More • Paired Share – Timed • Raise Hand – Bring It Back
- 5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 The Law of Familiarity determines that the more we spend time with and get to know anything, and the more something becomes just a normal part of life – the less we are excited about it or the less we give it the attention it deserves. We see this happen in all aspects of life – relationships, work, hobbies, exercise, initiatives and learning. Sometimes things just become… boring and our mind shuts down!
- 6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Commit to Your Success
- 7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 What is Content Marketing? Content Marketing is the science and art of reaching your audience and pulling it toward your business with the use of Content.
- 8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Snackable Content – Why? • Attention Spans are Shorter • 8 Seconds for a goldfish • 9 Seconds for the Average Internet User • 3,000 brand impressions each day • Average website consumption is over 2,500 web pages per month • 65% of people are visual learners Sources: Conversity.be & Social Media Strategies Summit
- 9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Snackable Content Snackable content is a key element to your marketing strategy. As attention spans decrease, consuming media in bite-sized pieces becomes more favorable. Why we snack on media is simply because we need something to keep our attention. Source: The Halo Group
- 10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Snackable Content • Video • Images • Gifs • Visual, Visual Anything • Podcast • Blog, Micro Blogs Source: v9SEO.com
- 11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Destination worksheet • Current State • Ideal State
- 12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Activity: Paired Share • What is your current state vs. ideal state of your content publishing?
- 13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 What is the Strategy for Content Marketing? • Create and promote useful, relevant information • Attract and engage with website visitors • Convert those visitors into customers/clients Graphic: Andy Crestodina - Orbit Media Studios, Chicago
- 14. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Types of Content Collateral & SalesPR/AdvertisingFunctional E-marketing User Generated
- 15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Content Marketing and the Consumer Journey
- 16. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Awareness Consideration Conversion Loyalty Advocacy Word-of-Mouth 2. Consumers add or subtract brands as they evaluate what they want 1. The consumer considers an initial set of brands, based on brand perceptions and exposure to recent touch points. 4. After purchasing a product or service, the consumer builds expectations based on experience to inform the next decision journey. 3. Ultimately, the consumer selects a brand at the moment of purchase. Moment of Purchase Initial Consideration Active Evaluation Information gathering, shopping Post purchase Experience Ongoing exposure Loyalty loop Trigger Content Marketing and the Consumer Journey
- 17. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Plan • Your services and value proposition • Your main goals • Target markets • Where are you willing to manage • Measure your results
- 18. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Value • What products/services do you provide? • How do you compare to competition? • How can you help others? P1-1,2
- 19. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Chose Your “New Business” Destination • Landing Page • Website • Registration • Phone • Webinar/Event • Location • What is yours?
- 20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Identify Your Target • Who is your target client/partner? • What do they do? • Where are they? • What Industry are they in? • What size Company do they work for? • How do they use technology? • Where do they get their information? • What are their needs?
- 21. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Developing a Content Strategy
- 22. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Keywords – Law of Attraction & Retention! • What is your value? • What makes you different? • How would your ideal target find you? • What would they “Google” to find you? • Survey your targets! P3-9
- 23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016
- 24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Keyword Tools – Our Favorites • Google Adwords • Google Trends • Uber Suggest • Word Tracker • Soovle • Twitter (hashtag search!) P3-9
- 25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Executing Your Keyword Strategy P3-9 Element Description Title Tag Tells search engines and users what content lives on a page URL Structure Tells search engines and users where content lives on a website Heading Tags (<H1>) Supports the Title Tag as a Sub-TItle Anchor Text Tells search engines and users what content links point to Meta Descriptions Tells users what a page is about when they see a result in search engines Body Copy Gives search engines and users more information about the page content Image Alt Tags Tells search engines what the image represents
- 26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Conversion • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • Prospects/Customers • Subscribers • Social Media Fans/Followers/+1s • Product Reviewers • Members • Promotion Entrants
- 27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Why Use Online Partners? • Interactive • People Respond • Building Trust • Building Community • Viral Activity • Sharing Social Teaming!
- 28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Courtesy of US Army*
- 29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Social Competition and Allies Social WIFM Clients Community Vendors Employees INTERNAL EXTERNAL Employee Advocacy Partnerships
- 30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Social - Network Hubs Your Company Conferences Employees Charities Clients Partners Chamber Hub: Large cluster or group of cluster of network Connections working toward the same destination and targets. Placement vs. Pathway
- 31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Social Teaming – Use of Clusters and Hubs Hub: Large cluster or group of cluster of network Connections working toward the same destination and targets. External Partners Internal Champions Core Team Brand REACH MILLIONS Don’t forget the WIFM!
- 32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 The Simple Rules • Determine Your Destination • Establish Your Target • Inventory the “Trusted Team Members” • Inside First • Outside Second • Determine their Social Power • Reach • Activity / Engagement • Get Agreement!
- 33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 How Many Contacts Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Dean Sue Mark Pat Extended Reach to More Targets
- 34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Your Network Vendors Partners Clients Conferences Associations
- 35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Who are your Social Team Members? • Clients • Vendors • Partners • Friends • OrganizationsP2-7
- 36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Social Communities
- 37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Lets Start Slicing for Snacks • As we cover each area of content think of how this applies to you. • We will use your relevant examples for each area. • And let’s make this fun!
- 38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Slicing Rules 1. Determine Your Destination 2. Establish Your Target 3. Define Team Members 1. Placement vs. Pathway 4. Chose Relevant Content 1. Large to Small 5. Start Chunking 6. Slice Quickly 7. Deploy
- 39. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 YouTube
- 40. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Social Snacks
- 41. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Blog • A blog can be an incredible tool for sharing information and expertise. • A blog can be used to directly promote products, services and events. • A blog can assist in promoting company vision and developments. • A blog can foster customer loyalty, build relationships with clients and customers.
- 42. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Optimize! StartBloggingLikeAPro.com
- 43. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Webinar – Secret Content Engine 1. Create Webinar 2. Create Power Point 3. Hold Webinar 4. Post Power Point a) Social 5. Create Video 6. Post Video a) Social 7. Write Bog 8. Attached Items 9. LinkedIn Bonus Post 10.Facebook Bonus Post
- 44. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Webinar – Secret Content Engine Don’t forget about partner inclusion and pathway. The power of your Network is critical. Connections, Cluster and Hubs – Social Team!
- 45. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Email Data - Inbound • Automated vs. Manual • Destination • Platform • Single vs Routed • Source Tracking • Interface • CRM, Email System, Inbox • Routing
- 46. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Email Data - Outbound • Automated vs. Manual • Destination • Complete community • Segments • Source • Interface • CRM, Email System, Inbox • Frequency
- 47. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Integrate Your Content ONE TO MANY CHECKLIST
- 48. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Don’t forget your team – Outside In 1. Determine Your Destination 2. Establish Your Target 3. Define Team Members 4. Chose Relevant Content to Team 1. Large to Small – Think Panel Style 5. Have them write their piece to be featured 1. Add short 2 min podcast or video 6. Slice, 5x Post (tag) and Deploy (have them post to main content)
- 49. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Building a Content Map • Remember • Value • Target • Keywords • Platforms P5-15
- 50. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Building a Content Map • Remember • Value • Target • Keywords • Platforms
- 51. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 • Remember • Value • Target • Keywords • Platforms Building a Content Map
- 52. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Optimize and Syndicate! • OnlyWire • Old Term – Book Marking • New Term - Syndication
- 53. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Blog Hack – Content Jam • Choose Destination • Target to aim for • Keyword phrase to own • Content inventory for support • Optimize inventory • Get SEM/MKO for blog creation • Attached inventory • Post and Optimize (SEOPressor) • Syndicate (social, distribution, OnlyWire) • Attach to profiles (show LinkedIn) • Watch it Climb!!
- 54. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 LinkedIn Blog – Content Jam
- 55. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Lets Blog – Hack Sheet • Destination ? • Target ? • Keyword phrase to own • Secondary phrase • Inventory • Let’s Write! #FUNBLOG #SMSSummit @GetSocialJack
- 56. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 • Remember • Destination • Target • Keywords • Platforms Content Map Hack
- 57. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Measure Content Results • Radian 6 • Google Analytics • Hootsuite • Sprout Social • Word Press • Social Networks
- 58. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Sprout Social Sample
- 59. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 RESULTS • Getting your destination visitors (prospects) to take action that will move your business toward reaching its goal • What you’ll gain • Prospects/Customers • Subscribers • Social Media Fans/Followers/+1s • Product Reviewers • Members • Promotion Entrants
- 60. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Launch • Begin generating valuable content • Interact and engage with customers and prospects • Build relationships • Get a Team to help! • Consistently Measure (Test, Test, Test) • Connections • Engagement • Outcome/Sales
- 61. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Assignment • Assemble/Align Your Team • Create a Content Marketing Plan • Gather Your Content • Share Your Content • Engage with Your Audience
- 62. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Thank You!
- 63. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc New York 2016 Connect WITH us! Dean@forwardprogress.net
Hinweis der Redaktion
- Keywords are the stability / anchor 4 food groups Hashtag trends supplement to keywords, staying up to date in trends and conversations hashtags are food supplements Quarterly cleanse