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ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
SOCIAL SELLING 101
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 98,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion
Social Networking, Email Marketing
• Financial Services, Insurance, Real Estate, Banking, Professional Services,
Legal, Accounting, Technology, Marketing Agencies, Coaching and
Training, Higher Education and Channel Sales…
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Social Networks
Where Do You Stand Now?
YOU
ARE
HERE
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Social Selling – Why?
• Reputation
• Protection
• Visibility
• Referrals
• New Business
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Referral Based Leads
Why are referral-based leads so great?
1.1. Warmed UpWarmed Up
2.2. Trust AssumedTrust Assumed
3.3. Close FasterClose Faster
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn Groups
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
How Many Contacts Do You Have
That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
The LinkedIn Network
Easier and
Faster
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
#1 - Your Professional Profile
• Complete Profile
• Step One - Social Selling
• Your First Conversation
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
#2 - Adding Targeted Connections
Your Social Reach
• Are you on LinkedIn?
• Is it ok if we connect?
• Step Two – Social Selling
• Get social!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Step Three
Social Selling
#3 - Posting – Starting a Conversation
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
#3 - Posting – Starting a Conversation
GE
Genius
System
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
LinkedIn
Sales
Navigator
#3 - Posting – Starting a Conversation
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
#4 - Set the Hook - Convert
Step
Four
Social
Selling
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
#5 - Group Networking
Step
Five
Social
Selling
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Next StepsNext Steps
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Social Selling Webinar Series 101:™
Social Selling Foundation/LinkedIn™
Beginner
Oc
t
Ma
r
Ap
r
May Jun Jul Aug SepFeb
Coaching
Support Layer
e-Learning
Support Layer
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
DEMO
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
PICK YOUR BEST DATES
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Social Selling 101 – Social Selling Foundation/LinkedIn™
Beginner
Social Selling 201 – Social Jack™
Network Building
Live Webinar Instructor-Led Curriculum Highlights
• Why and how social networks work for selling in commercial finance –
compliant-friendly
• Fundamentals of building trust and relationships online in commercial
finance
• Effective profile setup, keywords and settings
• Key profile elements for attracting new business
• Network building for territory coverage (Network Science)
• Benefits of connecting with customers, prospects, industry thought
leaders and competitors
• Protecting the security of your connections
• Communication techniques to build your professional brand
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Live Webinar Instructor-Led Curriculum Highlights
Social Selling 301 – LinkedIn™
Advanced Sales Techniques
Social Selling 302 – LinkedIn™
Advanced Sales Routine
• Learn LinkedIn™ online sales foundation skills
• Identify new prospects beyond your assigned accounts
• Pre-call research for existing and new prospects
• Level one communication (SEI)
• Getting into your 20 min a day plan
• Trust building and conversion techniques
• Build your industry domain expertise via LinkedIn™ connections
• Level two communication (SEI)
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Go for
your
Social
Selling
Black
Belt!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Next Steps
• LinkedIn Social Selling Options
• Class Series C – Starts 7/9 Thu 10AM CST
• Class Series D – Starts 8/7 Fri 11AM CST
• Includes
• E-Learning (Certification)
• Coaching Sessions
• Career and Sales Support!
• Move at your own pace!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Q & AQ & A
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Thank You!Thank You!
ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
GE Social Selling 101 - LinkedIn
Connect WITH us!
Dean@ForwardProgress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

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Linkedin How to Use Linkedin to close more sales - social selling 101 - dean delisle - forward progress - ge em

Hinweis der Redaktion

  1. Name three of your networks!!
  2. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  3. YOUR FIRST CONVERSATION
  4. Complete these! - Explain how to get to that page
  5. ADD DATES