How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle - Forward Frogress

SOCIAL SELLING 101
ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 90,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion
Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional Services,
Legal, Accounting, Technology, Marketing Agencies, Coaching and
Training, Higher Education and Channel Sales…

How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!

Social Media – Why?
• Reputation
• Protection
• Visibility
• Referrals
• New Business

Social Selling
• Relationship Marketing
• Community
• Reputation
• Social Reach
• Referrals
• New Business

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over 1.3B Members
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Viral Activity
• Sharing

Referral Based Leads
Why are referral-based leads so great?
They’re Warm

Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn Groups

How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!
Dean Sue Mark Pat

Current Use of Social Networks?
• Blogs
• Articles
• Postings
• Status Updates
• Emails
• Video/Photo
• Links

The LinkedIn Network

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Your Professional Profile
• Complete Profile
• Level One - Social Selling
• Your First Conversation
• Be Clear
• What will you for others?
• Why & How?
• What do you want/need?

Express Yourself

Visual Impact

Share Skills and Manage Endorsements

Adding Connections
Your Social Reach
• Are you on LinkedIn?
• Is it ok if we connect?
• Level Two – Social Selling
• Get social!

Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number

Your Posting
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Level Three
Social Selling

Value Based Posting

Homepage Interaction

Engage with Connections’ Activity

Search and Message

Set the Hook
Level
Four
Social
Selling

Group Networking
Level
Five
Social
Selling

Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social = Social Selling
• Have Meaningful Conversations
• Provide Value - Be Present!
• More?

www.SocialSellingLinkedIn.com

www.SocialSellingLinkedIn.com
Go to Website to find out more!

Q & A

Thank You!

Contact Us
Connect WITH us!
Dean@ForwardProgress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle - Forward Frogress

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