LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - Forward Progress 2016 BNA

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting, and Training, Call
Center, Internet, eMarketing, Event Management, Lead
Generation, Web Seminars, eLearning, eSelling
• Clients have included: Financial Services, Real Estate,
Professional Services, Legal, Accounting Manufacturing,
Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational , and Channel Sales…

5 Steps to Building a Highly Effective
LinkedIn ™ Profile
1. Understand the Foundation of Social Networks
2. Adjust Your Settings
3. Build and Optimize Your Profile
4. Peer Review
5. Measure Results

• Your Social Reach
• Network Science
• Your Professional Keywords

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

How Many Contacts Do You Have
That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?

2015 LinkedIn™ Stats
• LinkedIn ™ Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army*

Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?

Sample Keywords
(Mortgage Example)

Your Personal Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?
Exercise:
1. Write 10 things in which you are an expert.
2. What terms would someone use to find you.

• Who can see your activity feed
• Who can see your connections
• Your visibility
• Communications

Optimal Settings

Turn off Activity Broadcasts

Backup!

• Your First Conversation
• Content Adjustments
• Manage Skills

Build and Optimize Your Profile

Your First Conversation = Your
Profile
• Complete Profile
• Be Clear
• What will you do for others?
• Why & How?
• What do you want/need?
• What do you tell them?

Profile Tune Up
What are YOUR Keywords?
10 – 20 RULE
10 - Phrases
20 - Anchor

Profile Changes

Reflection of Skills

Manage Your Skills

Add Videos, Images, and Documents

4. Peer Review - Network

5. Measure Results
Your Social Network C.E.O.
•Connections
•Engagement
•Outcome

Improve Your Google Page Rank
Contact Settings

Turn On Activity Broadcasts

5 Steps to Building a Highly Effective
LinkedIn™ Profile
4. Peer Review
5. Measure Results

Who We Are
• Social Jack™ is a Training and Coaching Platform
– Over 100,000 professional coached and trained
– Hundreds of online classes for small business owners
– Proven Small Business Community Builder
– Easy to use Micro-Learning System
– Mobile Coaching, Training, and App
• Owned by Forward Progress, LLC.
– Digital Marketing Specialists for over 12 Years
– Serving Insurance, Banking and Financial Services

Small Business Opportunity
• 28,443,856 Small Businesses (Sba.gov, 2015 census)
• Current established company births exceeding exit rate of companies is a
trend we haven’t seen since 2007*
• U.S. small businesses employ 56.1 million of the nation’s private
workforce*
• In 2015, 90% of those who applied for a loan were approved*
• More than 50% of all enterprise workers will be self-employed by 2020*
*Source (The State of Small Business 2015 – Business.com)

Empower Your Team with Our Proven Learning System
Our Proven Training and Coaching program wires your team to
small business locally or nationally.
Key Ingredients
•Training/Coaching
•Micro-Learning
•Social Teaming
•Network Science
•Social and Emotional
Intelligence

Training, Coaching, and Resource Platform
Resource Center
and Community
Building

Add Live Events, Workshops and Boot Camps
Over 100,000
Coached and
Trained!

Small Businesses love our educational broadcasts. We have
hundreds of great educators ready to serve your small business
prospects and clients!
Social Jack TV™ Option – Broadcast Live

Pick any combination of Programs
• Internal Team Training
• Building Community Resource Center
• Training and Coaching Program
• Sponsor Live Events, Workshops, and Boot Camps
• Social Jack TV Broadcasting Sponsorship

Thank You!Thank You!

Connect WITH us!
Dean@forwardprogress.net

LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - Forward Progress 2016 BNA

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LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - Forward Progress 2016 BNA