Dean Delisle teaches you how to build your LinkedIn profile to attract to new customers.

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LinkedIn - 5 Steps
to the Ultimate
Profile - The Key to
Attracting New
Customers

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Using LinkedIn for New Business Development
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

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Social Networks We Already Know
• Ourselves
• Your Company
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups
• LinkedIn Groups

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Social Networks We Already Know
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

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How Many Contacts Do You Have That
You Cannot See?
• That Know YOU? Networking
• That Trust YOU? Beyond
One-to-One
• That have done Business with YOU?
• That would recommend YOU?
Dean Sue Pat Mark

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2012 LinkedIn Stats - Growing
• LinkedIn Has Over 170 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 1 million new members a week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 1 million companies have a company page
OVER 1,000 to 1

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Network Science
Node: Individual
Link: Connection between two nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Science Developed by the US Army
Courtesy of Dr. Bob Wright
www.drbobwright.com

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Network Science

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5 Steps to
the Ultimate
Profile

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Step 1 – Get Found Prep
 Your Personal Business Keywords

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Your Business Keywords
 What are you an expert in?
 How would your ideal prospect find you?
 What would they “yell” or “Google” to find you?
 What makes you different?
 What is your skill set?
Exercise:
2. Write 10 things you are an expert in
3. What terms would someone use to find you

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Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships

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Step 3 – Upgraded Profile
 Complete Profile
 Be Clear
 What will you do for others?
 Why & How?
 What do you wantneed?
 Worth $4,000,000
Peer Review

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#1 Lets Make Sure – Look Good

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Introduce Yourself
1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
crowd
7. How will you help them?

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Build the Story
of WHO YOU
ARE and WHAT
YOU WILL DO
FOR PEOPLE
THAT FIND
YOU!

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Step 4 – Public Profile

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Step 4 – Public Profile

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Step 5 – Recommendations

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Step 5 – Recommendations

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Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant – Be Authentic!
• What will you do for others?
• What do you wantneed?
• All Platforms Match!
• Change Your Settings
• Even if only a few
• Remember Keywords
• Use them everywhere!!!
•Get one recommendation a week
•Give one too!

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Gifts for Everyone
• These Slides (and another cool Social Network Site)
• Unlimited Access to the Recording
• eBook – The 9 Things Your Need Before You Log In
• Events Area on Home Page

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LinkedIn Executive
VIP Package
If you are tired of doing
this yourself - it's time to
get some help and get in
the game!

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LinkedIn Executive
VIP Package
1. Forward Progress Team will Interview You
2. Setup Your Profile to 100%
3. Keyword Optimized for Search
4. Over 35 Custom Settings Completed
5. Contacts Loaded with Invites
6. Attend a Next Steps Online Class - with
Recording
7. One-on-one 30 min Private Coaching
Session
*LIMIT ONE PER COMPANY

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LinkedIn Executive
VIP Package
• CEO Executive Profile Creation $ 399
• Next Steps Instructor Led Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people

31. (877) 59 - COACH (592-6224)
LinkedIn Executive
VIP Package
• CEO Executive Profile Creation $ 399
• Next Steps Instructor Led Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
www.LinkedInVIP.eventbrite.com
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people

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www.ForwardProgress.NET