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LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014
LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

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LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

29. May 2014••
Marketing
Technologie

This slidedeck by Dean DeLisle was used with Schererville, Indiana Chamber of Commerce in his discussion about LinkedIn for Business Development

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LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

  1. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  2. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
  3. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
  4. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!
  5. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  6. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
  7. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Our Business • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups
  8. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc How Many Connections Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Steven Sue Mark Pat
  9. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc The LinkedIn Network
  10. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  11. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 300 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
  12. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Key Profile Settings
  13. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Key Profile Settings
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  15. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 1. Your Profile • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
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  20. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Published Work
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  23. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Customized Arrangement
  24. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Complete Your Profile
  25. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Open Publishing • Began with Influencers • Now opening to all users
  26. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 2. Posting • When you post, you are talking • What does your audience want? • What do they need? • What are you passionate about? • What will you show them about yourself?
  27. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Value Based Posting
  28. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 3. Adding Connections Start the Conversation • Are you on LinkedIn? • Is it ok if we connect? • Get social!
  29. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Remember 1. Be personal 2. Reference meeting 3. Include personal info 4. Set appointment 5. Add phone number
  30. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 4. Homepage Interaction
  31. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Engage with Connections’ Activity
  32. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5. Groups
  33. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc 5+ Search and Message
  34. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Set the Hook
  35. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Company Pages Great for: • Search • Listing locations • Marketing core services • Providing contact information • Creating engagement
  36. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  37. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  38. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Products & Services Pages • Back-up your data • Descriptions • Images • Recommendations • April 14th transition deadline • Transition to Showcase Pages
  39. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc LinkedIn Showcase Pages
  40. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Showcase Page Details • Create up to 10 pages for separate products and services • Drive engagement from individual brands • Share specific content with audience segments • Enhance targeted relationships • More imagery for engagement • Share expert content for clients and prospects
  41. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
  42. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Just Twenty Minutes a Day
  43. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Assignment • Be complete in your profile • Post valuable information • Have meaningful conversation • Engage in groups • Find your targets • Be present!
  44. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Thank You!
  45. ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc TWITTER: Twitter.com/DeanDeLisle FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET Contact Us

Hinweis der Redaktion

  1. Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
  2. Many of us are doing this already!
  3. Building rapport with our community We can’t reach this many people in person all the time Networking events take time! Host your own! Getting Referrals!!!
  4. Name three of your networks!!
  5. NETWORKING IS NOT 1 to 1!!!!
  6. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  7. It’s huge!
  8. Before we get into your profile itself…..
  9. Turn off activity broadcasts while updating your profile Let everyone see your activity feed
  10. If you want to protect your network – set to just you seeing connections Make your profile visibility open to everyone
  11. Tons of people overlook this!
  12. Almost like a CRM!!
  13. Case Studies Researched Work White Papers
  14. - How many skills do you have? People endorsing crazy things! This can be avoided
  15. Complete these! - Explain how to get to that page
  16. Some limitations within experience – Time of experience matters
  17. New, great feature to hold your hand along the way!!
  18. Publish Blogs Any other work Create more influence!! More search!
  19. Still no mobile access to showcase pages
  20. Still no mobile access to showcase pages
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