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LinkedIn: From Connections to New Business - Our Top 5 Sales Techniques - Forward Progress - Dean DeLisle - 2014

  1. ForwardProgress.NET @FwdProgressInc
  2. ForwardProgress.NET @FwdProgressInc Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people per month • Trained and Coached over 85,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales…..
  3. ForwardProgress.NET @FwdProgressInc Social Networks Where Do You Stand Now? YOU ARE HERE
  4. ForwardProgress.NET @FwdProgressInc Social Network Efforts Why do they often not work for organizations? MINDSET!
  5. ForwardProgress.NET @FwdProgressInc Current Use of Social Networks? • Blogs • Articles • Postings • Status Updates • Emails • Video/Photo • Links
  6. ForwardProgress.NET @FwdProgressInc Why Online Social Networks? • Interactive • People Respond Well • Builds Trust • Builds Community • Viral Activity • Sharing
  7. ForwardProgress.NET @FwdProgressInc Social Networks We Already Know • Ourselves • Our Business • City/Country Clubs • Chambers • Industry Clubs • Organizations • Charities • Religious/Health • LinkedIn Groups
  8. ForwardProgress.NET @FwdProgressInc How Many Connections Do You Have That You Cannot See? • That know YOU? • That trust YOU? • That have done business with YOU? • That would recommend YOU? Steven Sue Mark Pat
  9. ForwardProgress.NET @FwdProgressInc The LinkedIn Network
  10. ForwardProgress.NET @FwdProgressInc Engagement Continuum Disengaged Mis-Engaged Engaged Barely logged in Unconsciously liking things Posting and commenting Learning about Person’s profile And background Engaging with intent to transform relationship for mutual benefit Transactional Conscious, Tied to Yearning & Emotions Transformational Dr. Bob Wright – Wright Graduate University
  11. ForwardProgress.NET @FwdProgressInc 2014 LinkedIn Stats - Growing • LinkedIn Has Over 300 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1
  12. ForwardProgress.NET @FwdProgressInc Key Profile Settings
  13. ForwardProgress.NET @FwdProgressInc Key Profile Settings
  14. ForwardProgress.NET @FwdProgressInc Key Profile Settings
  15. ForwardProgress.NET @FwdProgressInc 1. Your Profile • Your First Conversation • Complete Profile • Be Clear • What will you do for others? • Why & How? • What do you want/need?
  16. ForwardProgress.NET @FwdProgressInc New Items
  17. ForwardProgress.NET @FwdProgressInc
  18. ForwardProgress.NET @FwdProgressInc Share Your Work
  19. ForwardProgress.NET @FwdProgressInc Showcase Projects
  20. ForwardProgress.NET @FwdProgressInc Published Work
  21. ForwardProgress.NET @FwdProgressInc
  22. ForwardProgress.NET @FwdProgressInc
  23. ForwardProgress.NET @FwdProgressInc Customized Arrangement
  24. ForwardProgress.NET @FwdProgressInc Complete Your Profile
  25. ForwardProgress.NET @FwdProgressInc LinkedIn Open Publishing • Began with Influencers • Now opening to all users
  26. ForwardProgress.NET @FwdProgressInc 2. Posting • When you post, you are talking • What does your audience want? • What do they need? • What are you passionate about? • What will you show them about yourself?
  27. ForwardProgress.NET @FwdProgressInc Value Based Posting
  28. ForwardProgress.NET @FwdProgressInc 3. Adding Connections Start the Conversation • Are you on LinkedIn? • Is it ok if we connect? • Get social!
  29. ForwardProgress.NET @FwdProgressInc Remember 1. Be personal 2. Reference meeting 3. Include personal info 4. Set appointment 5. Add phone number
  30. ForwardProgress.NET @FwdProgressInc 4. Homepage Interaction
  31. ForwardProgress.NET @FwdProgressInc Engage with Connections’ Activity
  32. ForwardProgress.NET @FwdProgressInc 5. Groups
  33. ForwardProgress.NET @FwdProgressInc 5+ Search and Message
  34. ForwardProgress.NET @FwdProgressInc Set the Hook
  35. ForwardProgress.NET @FwdProgressInc LinkedIn Company Pages Great for: • Search • Listing locations • Marketing core services • Providing contact information • Creating engagement
  36. ForwardProgress.NET @FwdProgressInc
  37. ForwardProgress.NET @FwdProgressInc
  38. ForwardProgress.NET @FwdProgressInc Products & Services Pages • Back-up your data • Descriptions • Images • Recommendations • April 14th transition deadline • Transition to Showcase Pages
  39. ForwardProgress.NET @FwdProgressInc LinkedIn Showcase Pages
  40. ForwardProgress.NET @FwdProgressInc Showcase Page Details • Create up to 10 pages for separate products and services • Drive engagement from individual brands • Share specific content with audience segments • Enhance targeted relationships • More imagery for engagement • Share expert content for clients and prospects
  41. ForwardProgress.NET @FwdProgressInc
  42. ForwardProgress.NET @FwdProgressInc Just Twenty Minutes a Day
  43. ForwardProgress.NET @FwdProgressInc Assignment • Be complete in your profile • Post valuable information • Have meaningful conversation • Engage in groups • Find your targets • Be present!
  44. ForwardProgress.NET @FwdProgressInc Thank You!
  45. ForwardProgress.NET @FwdProgressInc Connect WITH us! TWITTER: TWITTER: FACEBOOK: BUSINESS PAGE: LINKEDIN: www.ForwardProgress.NET Contact Us

Hinweis der Redaktion

  1. Staying Active online Being SOCIAL How many of you enjoy what you do? Are proud of what you do?
  2. Many of us are doing this already!
  3. Building rapport with our community We can’t reach this many people in person all the time Networking events take time! Host your own! Getting Referrals!!!
  4. Name three of your networks!!
  5. NETWORKING IS NOT 1 to 1!!!!
  6. - Let’s look at the LinkedIn Network - This is just a little bit above average. - Look at these numbers in your network!!!
  7. It’s huge!
  8. Before we get into your profile itself…..
  9. Turn off activity broadcasts while updating your profile Let everyone see your activity feed
  10. If you want to protect your network – set to just you seeing connections Make your profile visibility open to everyone
  11. Tons of people overlook this!
  12. Almost like a CRM!!
  13. Case Studies Researched Work White Papers
  14. - How many skills do you have? People endorsing crazy things! This can be avoided
  15. Complete these! - Explain how to get to that page
  16. Some limitations within experience – Time of experience matters
  17. New, great feature to hold your hand along the way!!
  18. Publish Blogs Any other work Create more influence!! More search!
  19. Still no mobile access to showcase pages
  20. Still no mobile access to showcase pages