This is the slide deck is 5/13 event at the Metropolitan Club of Chicago - Great Venue - Great People!

1. WELCOME
How to Generate Leads
USING Facebook LinkedIN Twitter
and more….
5:50 -5:55 Introductions
5:55-6:45 Presentation
6:45-7:00 Questions
7:00…. Networking

2. (877) 59 - COACH (592-6224)
How Social Networks
Generate Leads
Your Coach Today – Dean DeLisle
Founder and CEO of Forward Progress, Inc.
•
Co-Founder of MYeReputation.com
•
Over 25 years in business Coaching and Consulting
•
Call Center, Internet, eMarketing, Event Management,
•
Intense Lead Generation, Web Seminars, eSelling
•
Over Billion Dollars Sales, 10 Million Leads, Helped Thousands of
•
People using Internet Based Lead Generation
Financial Services, Real Estate, Professional Services, Legal, Accounting,
•
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking and Channel Sales…..

3. How to Generate Leads
USING
Facebook
LinkedIN
Twitter
and more….

4. Lucky Explorer
Social Networks - Typical
Business Experience

5. Aggressive Adventurer
Social Networks - Typical
Business Experience

6. (877) 59 - COACH (592-6224)
Social Networks You Already Know
• CityCountry Clubs
• Chambers
• Industry Clubs
• Organizations
• Charities
• ReligiousHealth
• Network Groups

7. (877) 59 - COACH (592-6224)
Why do “Traditional”
Social Networks Work?
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

8. (877) 59 - COACH (592-6224)
Why do “Traditional”
Social Networks Work?
• Think about Recommended
“IN” – Why?
2 OLD – 2 NEW

9. (877) 59 - COACH (592-6224)
WHY ALL THE “BUZZ” ABOUT
ONLINE SOCIAL NETWORKS?

10. (877) 59 - COACH (592-6224)
Why all the “BUZZ” about
Online Social Networks?
They Work because. . .
• They do all the things “Traditional” Social Networks do……Plus….
Save Time and Money
•
NO Travel
•
Connect to more people
•
Wider Reach
•
Target Groups
•
Build Communities
•
Do Research
•
Create “BUZZ”!
•
Generate lowest cost per lead available*
•
* Referrals – Referrals - Referrals

11. (877) 59 - COACH (592-6224)
How Many Contacts and eMails
do YOU Have?
• That Know YOU?
• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?
Bob Mark
Pat
Sue

12. (877) 59 - COACH (592-6224)
Why all the “BUZZ” about
Online Social Networks?
They Work because. . .
They are Bigger, Better,
Faster and Less
Expensive

13. (877) 59 - COACH (592-6224)
WHAT CAN AN ONLINE SOCIAL
NETWORKS DO FOR YOU?
• Build your professional network
• Get your business known
• Generate leads
• Re-connect to old customers
• Find new markets
• Promote yourself
• Promote your product or service
• Gain TRUST and Credibility
• Find a new job – or have one find you!
• The list goes on……..

14. (877) 59 - COACH (592-6224)
Why do “Online”
Social Networks Work?
• Think about Dean
“Recommended In” –
……Then what if?
Bev
Kim
Dan
Bob Joe Pat Karen Beth Dave Sam

15. (877) 59 - COACH (592-6224)
Why do “Online”
Social Networks Work?
Dean
• Think about Bev
Kim
“Recommended In” –
……Then what if?
Dan
Bob Joe Pat Karen Beth Dave Sam

16. Why do “Online”
Social Networks Work?
Dean
Joe
Ron
Evelyn
Bob
Dyer Lansing
Al
Calumet City
Dan Sales
Facebook Twitter Digg Joe Alan LinkedIN
Customers Coaches
Del.icio.us Neighbors
BLOG
BLOG
ED Monique - LS
Mary - Highland
My Space
BLOG BLOG BLOG BLOG
BLOG
Chamber members
Based on time and experience
member
member
most of us can only reach a
member
member
limited audience….
member
member
member

17. Why do “Online”
Social Networks Work?
Dean
Joe
Ron
Evelyn
Bob
Dyer Lansing
Al
Calumet City
Dan Sales
Facebook Twitter Digg Joe Alan LinkedIN
Customers Coaches
Del.icio.us Neighbors
BLOG
BLOG
ED Monique - LS
Mary - Highland
My Space
BLOG BLOG BLOG BLOG
BLOG
Chamber members
It’s about the people you
member
member
can’t see!
member
member
member
member
member

18. (877) 59 - COACH (592-6224)
WHO DO THEY WORK BEST FOR?
Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Coach’s Professional Services
Insurance Medical Professionals
Real Estate Students
Sales Job Seekers
Auto Dealers Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………

19. (877) 59 - COACH (592-6224)
WHAT SOCIAL NETWORKS
SHOULD I CHOOSE?
ASK!

20. (877) 59 - COACH (592-6224)
What Social Networks
Should I Choose?
Three Types of Social Sites
• Reputation and Identity
• Linked IN – Plaxo – Facebook – Your Company and Personal
Websites
• News and Opportunity
• EZineArticles – Article99 – Sales Gravy – FastPitch – Company
Sites - Blogs
• Communication and Nurturing
• Reunion – Xing – Twitter – Company Sites - Blogs

21. Are you doing any of these things?
Determine what your company is already doing or has!
• What Information do you already have?
• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog
• Photo’s or Sales Videos, Training Videos, Product Videos
• YOUTube – Org Site – Facebook - Vlogs (Video Blog)
• Power Point, Training, Sales, Marketing, Service
• Slideshare – Org Site
• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote
yourself and your business?

22. I have joined a site – NOW WHAT?
Profile Creation
• This is your Welcome Mat to the WWWORLD!
• Like company website
• Be complete and accurate (company sites)
• Target your profile to the reader
• Link back to all associations and companies
• Create “Relevancy”
• Co-workers – professionals – clients
vendors – partners – fans!

26. You MUST Connect!

27. (887) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• INVITE PEOPLE YOU KNOW
• Make sure you know them!
• Value Campaign
• Event basis
• Group fishing

28. (887) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• Blogging - If you can…….
• Type an email
• Start a conversation
• Ask a questions
• Take advice
• Give advice
you can Blog!
• ………………………..Then

30. Blog
Sample

31. CALL TO ACTION STYLE
• Direct Lender. Close In 10 Days. PreApproved In Minutes.
4.9%APR
• 0 Points. Get Our Low Rates Now! As Seen on CBSNews and
Time.com.
• Refinance with a Lower Rate Today $200,000 for Only
$1,029/Month!
140 EDU-SELLING STYLE
• Exotic Mortgage Deals May Be Gone Forever. Congress is poised
Character money you are borrowing or
to make fixed-rate mortgage the norm despite warnings
• Whether or not this is mortgage
Limit!
something else, you should make it a priority to find out about
mortgage fees and costs.
POWER QUESTIONS
• To Your Product or Call tocompare mortgage deals with an online
Should a homeowner Action!
mortgage comparison service?
• How do you qualify for an FHA Loan?

32. (877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
• Blogging – How Frequent?
• How often do you email now?
• How many leads do you need
• Who else can help you?
• What do you have that’s relevant to someone else?
• Then build a system to work it like email… daily!

33. TIP#1 – Have a System to Manage It! –
It’s a Lead Machine!

34. (877) 59 - COACH (592-6224)
Why do “Online”
Social Networks Work?
Dean
• Think about Bev
Kim
……Then what if
You Start a BLOG? Dan
Bob Joe Pat Karen Beth Dave Sam

35. (877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
Video or Power Point
• If you can talk you can do Video
• If you give presentations now, you have Power Point
• Pictures are worth a 1,000 words! YOUR
• Programs you can use COMPANY
• Camtaisia – GOTO Webinar – Movie Maker
• Services you can use
• Viral Effect

37. (877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
Event Notifications – Online and Onsite
• If you do events this is a must!
• Product or Service Announcements
• Webinars
• Chamber Events
• Club meetings - Membership
• Trade Shows
• Grand Openings
• Showings
• Viral Effect – AGAIN!

38. PLUS We
Collected over
2,000 emails!

39. FREE CLASS THIS WEEK!
How to Generate Leads using
Facebook, Twitter and LinkedIN
SIGN UP TODAY!
 Are you getting enough Referrals now?
 Do you need more leadscustomerssales?
 Does your Social Network generate business for
you?
 Are you not sure where to begin?
 Are you happy with your current cost per lead?
 Need to get a good job?

40. (877) 59 - COACH (592-6224)
I have joined a site –Then WHAT?
Article Submissions – Personal PR!
• If you write any articles – A MUST
• If not – get a writer!
• You have things to tell the world!
• It creates relevancy
• Target your audience
• Generate Leads
• Viral Effect – again!

42. RECENT ARTICLES

43. (887) 59 - COACH (592-6224)
Why do “Online”
Social Networks Work?
Dean
Kim
Dan
• Think about what
Bev
if…..
You Post Articles,
Pictures,
Events, Videos and
PPT? Bob Joe Pat Karen Beth Dave Sam

44. (887) 59 - COACH (592-6224)
If ALL Your Key People did this….
How Many Leads Would you have?

45. (877) 59 - COACH (592-6224)
This is NOT the wave of the FUTURE it’s the
wave of TODAY - FACT!
If I knew then what I know now...
•LinkedIN has over 30 million members
•Dean is connected to over 2million by 2 degrees
•Facebook started by college kids – NOT JUST FOR KIDS!
•Over 68mil Unique Visitors a Month!
•Women over the age of 55 have a 175.3% growth in last year
•Ages between 45 and 54 has grown 165% in last 4 months!
•Over the age of 45 is about 35 million registered users
• 600,000 people will join today!
Now that everyone is on it –
where are you?
* 02/19/09 Center for Media Research

46. (877) 59 - COACH (592-6224)
This is NOT the wave of the FUTURE it’s the
wave of TODAY - FACT!
If I knew then what I know now...
•Facebook Chicago Local – Age > 25 within..
• 10 Miles – 649,200
• 25 Miles – 923,520
• 50 Miles – 1,243,080
Now that everyone is on it –
where are you?
* 02/19/09 Center for Media Research

47. If You Need Help!
MYeReputation.com is a platform
where you can have access to
unlimited training and your own
Personal Marketing Assistant that
will help you distribute your content to
Social Networks.

48. If You Need Help!
Forward Progress is a Coaching and
Training Company that will help you
transition your business, products,
services and you to the world of
ONLINE Social Networks.

49. NOW - Let’s With Any NETWORK!
Contact Us SOCIAL Questions
Why NOT?
Contact Us
dean@forwardprogress.net
TWITTER: http://twitter.com/deandelisle
FACEBOOK: http://profile.to/deandelisle/
LINKEDIN: http://www.linkedin.com/in/deandelisle
OR
Call (877) 592-6224