Forward Progress - Digital Marketing for Community Banks

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
Digital Marketing
THE NEW AGE OF BUILDING COMMUNITY AROUND YOUR WEBSITE

Digital Marketing
Forward Progress
•Digital Marketing for over 13 years
•Developers of Social Jack™
•Authority on Digital Marketing
•Trained and Coached over 100,000 in Social Network Skills
•Produced over 1,000 online events
•Over 5 million leads generated, over a billion dollars in
online new business
•Focus on Banking, Finance, Insurance, Commercial
Real Estate, Business to Business, selling to small
business owners

Digital Marketing
What is the Strategy for Digital Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
website visitors
• Convert those visitors
into customers/clients
Graphic: Andy Crestodina - Orbit Media Studios, Chicago

Digital Marketing
Awareness
Consideration
Conversion
Loyalty
Advocacy
Word-of-Mouth
2. Consumers add or subtract
brands as they evaluate what they
want
1. The consumer considers
an initial set of brands,
based on brand perceptions
and exposure to recent
touch points.
4. After purchasing a product or service,
the consumer builds expectations based on
experience to inform the next decision journey.
3. Ultimately,
the consumer
selects a brand
at the moment
of purchase.
Moment of
Purchase
Initial
Consideration
Active Evaluation
Information gathering, shopping
Post purchase Experience
Ongoing exposure
Loyalty loop
Trigger
Digital Content Marketing and the Consumer
Journey

Digital Marketing
Rapid Launch Plan
Building a Strong Community
Around and Connected to
Your Brand.
Three Phase Approach
1. Create Plan
2. Build Site/Platforms
3. Launch
Plan
Build
Launch

Digital Marketing
Chose Your “New Business” Destination
• Landing Page
• Website
• Registration
• Phone
• Webinar/Event
• Location

Digital Marketing
Identify Your Target
• Who is your target client/partner?
• What do they do?
• Where are they?
• What Industry are they in?
• What size Company do they work for?
• How do they use technology?
• Where do they get their information?
• What are their needs?

Chicago 2016

Digital Marketing
Build an Active Social Community
Social Teaming!

Digital Marketing
Conversion
• Getting your destination visitors (prospects)
to take action that will move your business
toward reaching its goal
• What you’ll gain
• Prospects/Customers
• Subscribers
• Social Media Fans/Followers/+1s
• Product Reviewers
• Members
• Promotion Entrants

Digital Marketing
Website Development
• WordPress Built
• Responsive Design
• Secure Database
• fiserv Connect
• Video Friendly
• Email Marketing Engine
• Media Management System
• Dynamic Updates
• Content Management System
• Social Media Integration
• Easy to Use
• Admin Training

Digital Marketing
Campaign and Email Manager
• Campaign Manager
• Real Time Statistics
• Drag and Drop Editor
• Auto Responders
• Scheduling System
• Unlimited Forms
• Mobile Ready
• Many Integrations

Digital Marketing
Media Management System
• Sort files by name, size or modified
date
• Restrict viewing by file extension and
file or folder name
• Restrict uploading files by file
extension
• Restrict which user can see,
download, rename or delete your files
or upload new ones. Secure Auth 2
authentication
• Powerful shortcode generator
• WordPress Multi-Site supported
• Multi language supported
• Auto-updater
• All elements are responsive!

Digital Marketing
Support and Team Communication System
• Combine Social and Support
• Customer/Client Support
• Team Collaboration
• Email sorted
• Inbox organizes your team’s emails, so
there’s no question about ownership.
• Assign an email to yourself or delegate to
a team member.
• Team members communicate behind-the-
scenes within the customer's email thread.
Exchange knowledge in a single place
and come to a consensus before you
reply.

Digital Marketing
Digital Advertising

Digital Marketing
SBA - Case Study
• We built a successful PPC campaign to
generate business loans for Bridgeview Bank
Our campaign produced results:
• 682,625 impressions
• 3,196 clicks (visitors driven to landing page)
• $5.78 Ave CPC (well below industry average)
• 122 businesses leads asking for more info /
applied for a business loan.

Digital Marketing
SBA Case Study - Details
Top Converting Keywords users entered to
trigger our ads:
• Business loans
• Loans for small business
• Commercial real estate loans
• Business capital
• Business loan
• Sba loans
• Business financing
• Commercial loan lenders

Digital Marketing
We Target Small Business Owners and
Consumers Wherever They Visit

Digital Marketing
Example Banner Ads for Re-Targeting

Digital Marketing
Sample Landing Page - Direct

Digital Marketing
Sample Ads

Digital Marketing
The Next Evolution of Digital Advertising

Digital Marketing
Train Your Team to Help!
• Influencer Training
• Employee Advocacy
• Social Teaming
• Coaching Programs
• Onsite or Online Sessions

Digital Marketing
Effective Online Events ….
NOW ON iTunes

Digital Marketing
Digital Solution Summary
• Branded Responsive Website
• Social Media Community
• SBA Loan Hub Campaign
• Digital Advertising
• Team and Admin Training
• Content/Video Marketing
• Online Events

Digital Marketing
It’s Your Turn, Are You Ready?
Dean@forwardprogress.net

Forward Progress - Digital Marketing for Community Banks

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