B2B Marketing Campaigns 2020 - digital thought leadership - Forward Progress Website

1. Build Thought Leadership in Your Industry
Digital Marketing Campaigns
Humanize Your Brand to Attract New Business

2. Desired Results
Connected
Culture
Customer
Acquisition
Social
Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Loyalty and
Retention
Moving from Traditional Sales to
Digital Transformation
Increased Revenue

3. Our Process Summary

4. Digital Transformation Program
Humanized
Brand
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Content
Training and
Coaching
Content
Distribution &
Management
Measure ,
Adjust,
Continue
Connected
Culture
Increased
Revenue
Social
Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Retention and
Acquisition

5. Timeline for Digital Transformation Project

6. Measure the Success
Key Performance Indicators:
• Audience Reach
• Impressions
• Views (platform dependent)
• Engagement Rate (ER)
• Click-Through Rate (CTR)
• Increase in Connections (GAIN)
• Referrals and Appointments (Leads)
• Net New Pipeline
• Increased Revenue

7. For Your Employees For Your Organization
Personal Branding Humanized Brand
Thought Leadership Thought Leadership
Career Advancement Social Team Culture
Powerful Network Recruiting Engine (SR)
Increased Skills Increased Market Share
Recognition Increased Revenue
Overall Benefits

8. Flexible Options

9. Package Includes:
The Following for the Organization
• Establish Goals
• Create Ideal Target Personas
• Analyze Competitors
• Scout Target Audience Content
• Optimize Primary Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Training and Coaching Support
Organization Community Build

10. Package Includes:
The Following for Each Influencer
• Establish Goals
• Create Persona and Story
• Social Network Map
• Create Ideal Target Profile
• Scout Target Content
• Optimize 2 Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Influencer Training and Coaching
Employee Influencer Profile Buildout

11. We find the best content for your audience,
Post on your behalf,
Generate custom content,
Then…
Finding the Best Content

12. We provide an easy to follow content engagement map that is a game
plan by which we post content on your social media channels and
outline a plan for your team when they join us online.
Create Content Map and Calendar
• We Plan
• We Create
• You Approve
• We Post

13. We gather feedback right next
to the post. Tag team members
and choose to send
notifications to the right
people. Eliminate
miscommunications with clear
feedback:
• Add attachments to
comments
• Resolve comments once
feedback is implemented
• Reply to specific comments
• Collaborate in real time
Easy to Comment, Edit and Deploy Social Media

14. R
E
S
U
L
T
S
LIKES COMMENTS/SHARES
We engage in your network on your behalf!

15. Suppliers and
Partnerships
Ideal Clients
Employee
Team
Your
Organization
We take your
current
network and
wake it up..
Referrals and
Appointments
Internal
Influencers
External
Influencers
Then
Activate
It..
Social Jack™ Influencer Formula
We score, target and awaken your current social network

16. Social Selling Named Account Pursuit
Net
New
Pipeline
Scout Ideal
Contacts
Build
Approved
Target List
Engage in
Their Network
Seek
Connected
Approvals
Covert to
Appointments

17. Package Includes:
• Messaging Targeted Network Connections
• Connect and Engage with New Targeted Connections
• Get Referrals and Set Appointments
LinkedIn Appointment Setting

18. Our superior media
reach creates hundreds
of powerful backlinks
pointing to your website
from highly reputable
news websites resulting
in higher Google search
engine rank.
SEO Press Release
We place
you on over
200 news
sites to drive
your brand
to the top of
Google

19. Landing Pages and Digital Content
Create High Value
Thought Leadership
Events and Content
Downloads
We Create Thought Leadership Conversion
Content and Pages

20. Websites, Blogs, Press Releases, White Papers, Industry Reports,
Webinars, Podcasts, Infographics and Beyond…
Content Development Available for Any Digital Need

21. Social Jack Academy Platform

22. • Policy & Guidelines - Review of policy
• Objectives – Business goals
• Personal Branding – Building a professional brand
• Storytelling – Getting the story authentic
• Social Teaming – Working together online
• Building Influence – What’s in it for them
• Advocacy – How to be a brand champion
• Functional Social Media/Digital Basics
• Social Selling – Sales Team ++
• Social Recruiting – Leverage of Social Team
• Measuring Success
Functional Training and Coaching

23. Structure of Our Training
• Kick Off Meeting – Set objectives
• Orientation – Program and system
• Platform Access – Access to classes,
support materials and coaching support
• Instructor Led Training – Kick off live
instructor led training
• Live Online Coaching– Virtual group
coaching sessions
• Virtual Learning – Based on program
• Measure Success – Metrics/KPI/ROI
Micro
Learning
Format
Kick Off
Meeting
Orientation
Platform
Access
Instructor
Led
Training
Live
Online
Coaching
Virtual
Learning
Measure
Success

24. Social Selling

25. Let’s Talk Further

26. Thank You
We look forward to working with you
Dean DeLisle
Founder and CEO
Forward Progress
Dean@forwardprogress.net
(312) 257-2224
Morgan Fentress
Project Coordinator
Morgan@forwardprogress.net
(219) 776-8223