8. Demanda potencial
COMPROMISSO OLÍMPICO
• JOGOS LIMPOS
• 24 milhões de mudas.
• Empresas e organizações
contratadas pelo governo e
empresas parceiras.
• Maior parte será suprida
pelo mercado!!!
9. Demanda potencial
ÁGUA LIMPA PARA O RIO OLÍMPICO
• ~ 200 hectares (400 mil mudas).
• Programa Rio Rural (Secretaria Estadual de
Agricultura).
• Maior parte suprida por pequenos
produtores.
10. Demanda potencial
COMPERJ
• 4.500 hectares (9 milhões de mudas).
• Empresas e organizações que serão contratadas pela
PETROBRAS.
• Maior parte da demanda será suprida pelo mercado!!!
11. Demanda potencial
GRANDES EMPREENDIMENTOS
• 6.500 hectares (13 milhões de mudas).
• Empresas e organizações contratadas pelos empreendedores.
• Maior parte da demanda será suprida pelo
mercado!!!
12.
13. Demanda potencial
COMPLEXO DO AÇU
• ~ 8.000 hectares (16 milhões de mudas).
• Empresas e organizações contratadas pelos empreendedores
(Grupo EBX).
• Pelo menos metade será suprida pelo
mercado!!!
14. Mapa de Áreas Potenciais para
Restauração Florestal
Área Potencial para
Restauração (ha)
PR 2.455.537
RS 891.716
SC 1.402.183
MS 186.453
ES 1.043.374
MG 5.648.981
RJ 939.800
SP 2.077.885
AL 307.744
BA 2.104.512
Existem Áreas não mapeadas nessa 1ª edição
devido a alteração do limite oficial do Bioma PE 395.528
durante o processo de mapeamento, ou ainda
pela falta de dados na escala definida. Σ 17.453.712
15. Rio de Janeiro
Programa de desenvolvimento e qualificação
de produtores de sementes e mudas de
espécies nativas da Mata Atlântica
Parceria:
Participação: Apoio:
16. OBJETIVO
Promover a sustentabilidade, o
empreendedorismo e a formalização da
coleta de sementes e produção de
mudas, aumentando sua oferta com a
qualidade e diversidade requeridas pelos
atuais e futuros projetos de restauração.
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17. CONTEXTO
Produção de mudas de espécies
nativas dependente de viveiros
mal estruturados – risco para as
ações de restauração florestal.
Diagnóstico realizado em vários
estados (RJ; ES; BA; PE; PB)
apontou as principais demandas
de treinamento e qualificação.
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18. 7 conclusões dos
diagnósticos
1. BAIXA DIVERSIDADE
2. INFORMALIDADE (falta de cadastro no RENASEM)
3. INSUFICIÊNCIA DE ÁREAS E MATRIZES PARA COLETA DE
SEMENTES
4. Baixa PROFISSIONALIZAÇÃO e ausência de VISÃO DE
NEGÓCIO
5. Cadeia produtiva sem INTEGRAÇÃO e INTERCÂMBIO
6. Dificuldade de acesso à CRÉDITO E LINHAS DE
FINANCIAMENTO
7. Demanda de mudas baseada na URGÊNCIA e
disponibilidade do momento, sem tradição de ENCOMENDAS
PROGRAMADAS.
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19. Programa baseado em
3 estrategias
1- Capacitação técnica e gerencial
2- Regularização e apoio ao
associativismo (rede de sementes
e viveiros)
3- Acompanhamento e orientação a
investimentos estratégicos
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20. 1. Capacitação técnica
e gerencial
a. Cursos teóricos e práticos sobre
aspectos técnicos e de gestão da
coleta de sementes e produção de
mudas.
b. Tutoria direcionada para os viveiros
participantes, incluindo
responsabilidade técnica.
c. Elaboração de plano de negócios.
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21. 2. Regularização e
apoio à cooperação e
ao associativismo
Cadastro dos produtores e dos viveiros
no Registro Nacional de Sementes e
Mudas (RENASEM).
Apoio à formação de associação.
Incentivo à especialização produtiva e
intercâmbio de sementes.
Troca de experiências.
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22. 3. Acompanhamento e
orientação a investimentos
estratégicos
Detalhamento de projetos executivos
baseados nos planos de negócios.
Monitoramento dos investimentos e
aplicação de recursos.
Indicadores de sucesso e
aperfeiçoamento.
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23. Piloto no
RIO DE JANEIRO
14 viveiros participantes.
Todos particulares, porém de
diferentes perfis, tamanhos e
modelos de gestão.
Todas as regiões do estado.
Até o momento, não inclui a fase de
monitoramento de investimentos.
Planos de negócios | RENASEM |
associação.
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24. Piloto no
RIO DE JANEIRO
Viveiros localizados em: Bom Jesus do
Itabapoana; Cachoeiras de Macacu;
Casimiro de Abreu; Miguel Pereira;
Miracema; Nova Friburgo; Nova Iguaçu;
Rio Claro; Rio de Janeiro; Resende; Silva
Jardim; Volta Redonda.
Primeiro módulo realizado em Seropédica
(IF/UFRuralRJ), de 6 a 8 de fevereiro de
2012.
Segundo módulo realizado em Silva Jardim
(Biovert), de 12 a 14 de Março de 2012.
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25. Terceiro Módulo
Realizado na Cidade do Rio de Janeiro, de
18 e 19 de Abril de 2012, no auditório do
Ministério da Agricultura.
Dia 20 de Abril, no Auditório da FIRJAN
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26.
27.
28.
29. Próximos passos
Articulação com DEMANDA.
Formalização da associação e criação
da rede de sementes.
Implantação dos planos de negócios:
investimentos e monitoramento.
Ampliação (dentro e fora do estado).
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x: 8.74”, y: .18”
30. Muito obrigado!
William Dent
NATURAL PARTNERS
wdent@npartners.org
(11) 8735-3595
Hinweis der Redaktion
Cover / Divider / Title Slide (green) – 2 photos required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Text Slide (green) – 1 photo required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.
Cover / Divider / Title Slide (green) – 2 photos required For a selection of appropriately-sized images, go to images.conservation.org. You may browse PowerPoint images by: Going to the folder on the left named “PowerPoint Photos.” Click on the plus sign next to the folder, and you will see two sub-folders: Photo 1 and Photo 2. The folder name corresponds to the image sizes to be used on this slide. Searching for “Photo 1”, “Photo 2” or “PowerPoint” in the Quick Search field Once you have navigated to the Photo 1, Photo 2 or PowerPoint image collections, conduct topic-specific searches (e.g. “climate”) using the search field under “You are in >> Archive” and make sure that box “Include SubCollections” is checked. When you find an image you would like to use, download it to your computer (by clicking on the floppy disk icon) and then click on the photo icon in the photo placeholder.