6. Executive Summary
Bangaliana Restaurant is a partnership business which is
owned & operated by Fiery Ice group members.We will offer
family style food & service with homely environment.We will
provide fresh & halal foods cook by our hired chefs. Total
start up costs will be tk.852,000, tk.474,000 of which will be
contributed by the owners and the remainder will be
secured by a proposed bank loan. we projected Tk.56,212
profit in 2015, Tk.593,708 in 2016 & Tk.1,176,170 in 2017
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7. Mission Statement
Our Mission is to provide a unique and relaxing
dining experience – similar to dining at home. We
will strive to achieve this goal by:
1) providing menu items incorporating quality
ingredients at reasonable prices,
2) we will be mindful of the well being of our
customers and staff– treating each and everyone
with dignity and respect – just like we would at
our own home!
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8. OVERALL Strategy
BUSINESS PROCESS
What business processes must we
excel at?
• Understand customer
segments
• Reduce cycle time
• Provide rapid response
• Cross sell the product line
STRATEGY
FINANCIAL
How should we appear to our
stakeholders?
• Broaden revenue max
• Improve operating efficiency
• Improve enterprise financial
health
CUSTOMER
How should we appear to our
customers?
•Service excellence
•Trusted business
partner
LEARNING & GROWTH
How can we sustain our ability to
change and improve?
• Hire Key Technical talent
• Implement cross training
• Align personal goals
9. Market Summary
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The people of mirpur are mostly middle class who are willing to
pay minimum for good food.
The population of Mirpur is approximately 5,55,758.
People of Mirpur are mostly workers who like to spend least for
quality product.
The per capita income of people in our country is increasing
gradually which is an indicator of increasing spending power.
Mirpur is a leisure place with a garden which increase the
potentiality of the restaurant.
14. Strengths & Opportunities
Providing reasonable customer satisfaction.
Providing tasty and hygienic food in a clean and neat dining room
with washing and toilet facility.
With a reasonable rate & quantity.
All the members of management team are properly qualified for
this sector.
Having adequate knowledge about renowned restaurant services all
over the world. 11/21/2018
15. Weakness & Threats
Lack of Ambiance
The restaurant is new and not established
Loan burden
We have limited owners capital funds
Space for low profit margin
High competition
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17. Competition
Direct completion will come from KFC,Pizza
Hut,Xinxian, Supreme Dinners, Helvetia, Shwarma
House,Banolata Thai & Chinese Restaurant etc.
Though no competitors offer the homely designed
atmosphere that our organization plans to establish.
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18. Goals & Objectives
Ensure customer satisfaction and build a repeat-customer base.
Improve our position in the local market and strengthen our brand.
It also allows us to interact with people on a daily basis.
A developed marketing program .
Coupons will be issued for the family dining section to encourage
immediate sales.
10% discount will be applied to seniors to attract that market.
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19. Food & Beverages plan
Cuisine
Bangladeshi local
Cusine based:
Starters
Appetizers
Deserts
Beverages
Menu type:
Ingredients menu
20. Research & Development
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The R&D sector cost will be made in the following
way-
Different ideas from different professionals.
Promoting new recipes.
Experienced Chefs.
Other possible sources.
Around of the gross profit in R&D sector.5%
23. Sales forecast
We are expecting a
conservative 5% increase in
sales revenues annually over
the next 3 years. The growth is
adjusted for inflation. With
the addition of catering
revenues, sales will increase by
12.93% in Year 2 and 6.02% in
Year 3.
The following table shows
expected Sales Forecast for the
next 3 years:
Annual Sales
Forecast
Year 1 Year 2 Year 3
Sales
Food and
Beverage Revenues
Tk.1,028,
422
Tk.1,079,
843
Tk.1,133,835
Additional
Revenues
Tk.0 Tk.81,60
0
Tk.102,000
Total Sales Tk.1,028,
422
Tk.1,161,
443
Tk.1,235,835
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24. Financial Pro Forma
In addition to the 4,74,000 BDT of entrepreneurs
investment(60%), Bangaliana is seeking BDT in long-
term loans(40%) for providing 3,78,000 BDT in
investment for renovations, furniture, kitchen
equipment, liquor license, food & restaurant supplies,
legal fees, working capital, marketing and personnel.
25. Weekly Sales Variance
Friday will typically be our best sales for the week. The
sales volume for all other days is represented as a
percentage relative to Saturday.
Therefore our weekly sales will vary as follows:
Monday: 55%, Tuesday: 60%, Wednesday: 75%, Thursday: 95%,
Friday: 100%, Saturday: 90%
27. Pricing & Cost Control
Competitive Pricing Model: Revenue calculations are
based upon competitive price comparisons and established
menu values in the current marketplace. The following
are baseline assumptions on Average Check Totals, and
Average Seat Turns:
Daily average for lunch spending is 250 BDT per person,
dinner 300 at BDT per person.
With a focus on Cost Control, we anticipate 6 months to
fine tune the restaurant operations and manage our costs
within the defined tolerance range between 18-31%.
28. Resource Requirements
Management: Whole management bodies are responsible for
overall management, operations and training.
Restaurant Supervisor: To be hired responsible for service staff
(waiters, hosts, etc.), scheduling of front-end operations and
inventory, and training in conjunction with management.
Kitchen Supervisor: To be hired responsible for kitchen staff,
scheduling of kitchen operations, kitchen inventory and training
in conjunction with management.
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29. Conclusion
This business plan will be using as a working tool for the
successful operation of the “Bangaliana Restaurant ”. The
location and area analysis, target market analysis, SWOT and
local marketer & competitor analysis all suggest that the
restaurant will be popular and successful. Our dedication is
to run the business according to business plan we made what
would work as a working tool. To acquire our objectives we
will be looking at our sales, production, personnel,
inventory, customer profile and demand, customer
satisfaction, repeat customer, disbursements etc.
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