LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Torch Talk
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LinkedIn and higher education. Relevant to students, admissions, and alumni ralations.
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LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Torch Talk
- 1. Helping students and schools be successful
- 2. My NYU network NYU: 17 Stern: 5
- 3. • LinkedIn’s mission and vision • 2 use cases for students • 2 use cases for schoolsAgenda
- 4. 4 Connect the world’s professionals to make them more productive and successful LinkedIn’s mission
- 5. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014* 32M 347M+ Professionals join every second
- 6. LinkedIn members are seeking education
- 7. 7 To create economic opportunity for every professional in the world LinkedIn’s vision
- 8. schoolscompanies knowledge skillsMembers jobs The Economic Graph 350M+ 4M+ 3M+ 25K+ 17M+ presentations 1M+ long-form posts
- 10. 1) Choose a school based on career outcomes
- 11. 2) Leverage their network to get an internship or a job Reach out to these alumni!
- 12. LinkedIn for colleges and universities • Recruit the right prospective students • Build brand equity through faculty and alumni • Build and strengthen alumni relations
- 13. 1) Recruit students with highly-relevant, social proof
- 14. 2) Capture students and grads with “Add to Profile” • Amplify & standardize your brand • Life-long communication channel • Obtain richer alumni data • Increase employability of alumni
- 15. 15 Resources LinkedIn alumni tools and rankings: www.linkedin.com/edu LinkedIn resources for Higher Ed professionals: https://university.linkedin.com/index Oxford’s school of business landing page example: http://mba.sbs-social.com/
- 16. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved. 16
Hinweis der Redaktion
- # of members (350M) – about 50% of all of the knowledge workers in the world 24 languages ~50% of monthly visits via mobile ~40M students – the fastest growing segment in 2014
- One manifestation of LinkedIn’s vision is the economic graph - a digital mapping of every major component of the global economy: workers, their skills, companies, their jobs, and institutions that provide training and education The economic graph will reduce the friction for the flow of all forms of capital – real, human, and intellectual. Members >350M (39M students & recent grads) Companies >4M Colleges and Universities >25K Active job listings >3M Jobs and internships for students = >40K
- Find the education or skills you need Pick the right school or program Get an internship or a job Create and leverage your peer network
- NYU ranked really high for a number of functions: In top 10 for Finance, Investment Banking, Media Professionals, and Designers In top 20 for Sales, Marketers, and Consulting 4 in top 10 for undergrad too: Marketing Media Finance Investment banking
- LinkedIn is an amazing resource for higher ed outcomes data. You can surface all of this data to your prospective customers through our API.
- A button that enables students and alumni to add their degree or certification to their profile with 1 click. Place it on your website or within an email.