1. •
•
•
•
Respect hierarchical relationship
Status
Thai communication is formal
Non-verbal communication is more
significant than verbal communication

2. Indian Society
• Indian society is a hierarchical
culture
• Non-verbal communication is
based on knowing your status

4. HIGH COLLECTIVIST COUNTRY
•
•
•
•
SCORE OF 20 FOR INDIVIDUALISM
STAY WITH GROUP MAKE THEM FEEL SAFE
SMILE CAN AVOID CONFLICT
NON-VERBAL: SAY ‘YES’ RATHER THAN ‘NO’
HIGH POWER DISTANCE
• INEQUALITY POWER WITH SCORE 64 ON PDI

5. LOW MASCULINITY
• AVERAGE OF 53 SCORES: LOWEST RANK
• CARE MUCH ABOUT QUALITY OF LIFE: FAMILY
• THE ROLE OF FEMALE AND MALE
HIGH UNCERTAINTY AVOIDANCE
• 64 SCORES
• USE REGULATIONS, LAWS AND RULES
• DO NOT PREFER TO TAKE ANY RISK

6. India Hofstede’s Cultural
Dimension

7. India Hofstede’s Cultural Dimension
The Power Distance
• Score with 77 percent = High Power Distance
• Strict Country
• Inequality in Society
Individualism
• Score with 48 percent = The Collective Country
• Staying with a group
• Caring for others and majority

8. India Hofstede’s Cultural Dimension
Masculinity
• Score with 56 percent = Low Feminine
• The third rank on the masculinity
• Getting full of competition and stress on work
Uncertain Avoidance
• Score with 40 percent = Medium Low in Uncertain
Avoidance
• Accepting the imperfection
• Confronting with problems
• Being a patient person

9. India Hofstede’s Cultural Dimension
Long-term Orientation
•
•
•
•
Score with 61 percent = High Long-term Orientation
Concept of Confucianism
Looking for future benefits
Believing in Karma

10. 1. GIVE PRIORITY TO FAMILY
SIMILARITY
2. SOCIAL HIERARCHY
3. INEQUALITY OF MALE AND
FEMALE
DIFFERENC
E
1. PROPER WORDS TO
COMMUNICATE AND GREET ELDER
PEOPLE

11. Similarities and Diiferences
• Hierarchical relationships
• Making relationship
• Non verbal and verbal
communication

12. Similarities
• Diversity of religions
• Living in harmony
and peaceful
Differences
• The reason to go to
temple
• Festival in temple