How to Grow and Engage Your Audience on Twitter Presented by Mari Smith

1. How to Grow and
Engage Your Audience
on Twitter Presented by
Mari Smith
www.WhitePaperSource.com May 20, 2009

2. How To Use Twitter To:
1. Quickly and instantly reach an unlimited
audience.
2. Create raving fans.
3. Develop profitable relationships.
4. Build social currency.
5. Conduct real-time market research.
6. Get Google indexing.
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and the respective presenter

3. Twitter Stats & Facts
Fastest growing social
network.
 1,382% in one year.
19+ million members.
Could reach 100M in 2009 if
growth holds.
Largest age group = 35-49.
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4. 1a. Building Your Audience
Know the following rules:
After you follow 2000, the ratio has to be ~10%
Up to 1000 per day max
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5. 1b. Building Your Audience
Set up auto-follow
www.SocialToo.com
www.Tweetlater.com
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6. 1c. Building Your Audience
Find your target market:
www.Twellow.com
www.WeFollow.com
www.ExecTweets.com
www.Twibes.com
www.TwitterGrader.com
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7. 1d. Building Your Audience
Set Up Keyword Alerts
Your name, company name, website, Twitter
name(s), key terms, competitors:
www.TweetLater.com
www.TweetBeep.com
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8. 2a. Create raving fans
Provide EXCELLENT, relevant content.
Engage.
Respond.
Promote others.
Compliment.
Thank.
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9. 2b. Create raving fans
Offer giveaways.
Run contests, drawings.
Drive your followers back to
your blog.
Promote your Facebook Fan
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10. Twitter POLL
Do you think it’s important to follow people
back on Twitter who follow you?
Yes, I like to follow everyone back.
It depends; I follow mostly everyone back.
No, I only follow a select few.
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11. 3a. Develop profitable
relationships
Mari’s Four-Part Formula
1. Quality NETWORK +
2. Quality CONTENT +
3. CONSISTENCY+
4. Genuine, AUTHENTIC, PASSIONATE CARING
= Profitable RELATIONSHIPS
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12. 3b. Develop profitable
relationships
Transparency = KEY!
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13. 3c. Develop profitable
relationships
“Brandividual”
[@armano]
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14. 3c. Develop profitable
relationships
Who is the voice of your company?
Should you “ghost tweet”?
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15. 4a. Build social currency
Give first.
Have high standards and
demonstrate them.
Always build people up.
Be available – delegate,
designate.
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16. 4b. Build social currency
Monitor your reputation
relentlessly.
Take action promptly when
needed.
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17. 5a. Conduct real-time
market research
Ask you-centered questions.
Short, simple, <120 characters (allow for retweeting).
Be ready to capture answers!
Or, use a poll service:
www.polldaddy.com
www.twtpoll.com
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18. 5b. Conduct real-time
market research
Watch trending topics.
Tweetie iPhone app
Keyword alerts.
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19. 5c. Conduct real-time
market research
Twitter real-time Greasemonkey script.
Search: twitter google greasemonkey
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20. Twitter: Changing the
Business Landscape…
…for good!
Unprecedented
opportunity!
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21. Mari Smith
Twitter.com/marismith LIVE Q&A
INSTRUCTIONS
www.marismith.com/facebook Already on the phone:
(*) (8) on your telephone
to get in queue.
www.marismith.com/fanpage Listening online: Call
866-630-3507, pin 9206;
then press (*) (8)
Outside US/Canada: Call
+1 (503) 295-8000, enter:
(866) 630-3507 (do not
dial '1'), pin 9206. Press
(*) (8)
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and the respective presenter