Total Loyalty Brochure

Table Of Contents

3
All Your Needs
Success Stories
Marketing Plan

6
Dine-In Menus
Take-Out Menus
Menu On Demand
Direct Mail
Printed Promotional Items
Online Ordering

16
Email Program
Email On Demand
Reward/Gift Card Program

24
Custom Web Design
Hosting
Domain Name Purchase
Search Engine Optimization
Internet Marketing
Template Web Design

30
Annual Marketing Plan
Revenue Analysis

©2009 Total Loyalty Solutions®. This catalog is the property of Total Loyalty Solutions®. Reproducing and/or using any of its
contents is strictly prohibited. All rights reserved. Any reproduction of this document in whole or part, or any other unauthorized
use without the express permission of Total Loyalty Solutions® is prohibited by and will constitute a violation of the copyright
and trademark laws of the United States and other countries. All materials copyrighted.

2 1-877-509-7070 | www.totalloyalty.com

All Your Needs

We specialize in success!
With countless marketing opportunities we ARE your one-stop shop for all
your advertising needs, providing the most powerful tools in professional
marketing under one roof.

Total Loyalty Solutions (TLS) is comprised of:
The Menu Co.: delicious-looking, full-color
dine-in and take-out menus
The Loyal Customer Club: customer-retention email program
Clipper Web Development: web-design service

Whether you are a restaurant, retail shop or specialty service provider,
we have the tools and services that will produce a positive impact on your
image and business success.

© Total Loyalty Solutions 2009 3

Success Stories

“The Loyal Customer Club began providing email
marketing for Fuddruckers in October 2007. A little
over a year later what began as a modest fanbase has
grown to more than 146,000 members with the Fudds
Club membership continuing to grow daily. We feel that
with The Loyal Customer Club’s help, we have not only
targeted our most loyal of guests, but have reached an
untapped market who have since become Fudds Club
members and dedicated Fudds fans.”

Fuddruckers
Austin, TX

“The emails we send through the Loyal Customer Club
have helped increase our customer base, spur repeat
traffic and bring customers through the front door
during the times that used to be our “slow times.” We’ve
been able to advertise special events, offer limited-
time promotions and even introduce the opening of a
Left-right; Dine-in menu, Loyal Customer Club email second restaurant. Our club members love the birthday
and anniversary coupons we send them, too!”

TW & Friends
Howell, MI

Great for a multi-unit “I have been in the restaurant business for many years
& franchises and thought my business had reached its full potential
until I called upon The Menu Company. With a newly
We have the skills and tools to handle
redesigned menu and a custom direct-mail campaign,
big business. Whether you are a part
my business has increased by 20%. Impressed with what
of a franchise or a corporation, we can The Menu Company had done, I happily signed up
offer you limitless possibilities at a for the Loyal Customer Club. I was amazed by another
very competitive price. increase in sales. Thanks to the wonderful people at The
Menu Company and the Loyal Customer Club, I have
reintroduced my restaurant to many new and existing
customers.”
Café Antonio
Morrisville, PA

Marketing Plan

The cost of not updating your marketing
According to the National Restaurant Association, the annual food and labor
inflation rate is 4.5%. This rate has a huge effect on not only large restaurants as
shown below, but small restaurants as well. It is important to take into consideration
when adjusting for the high costs of food and gas to adjust for the inflation as well.

A restaurant that does not regularly update its food prices is losing potential profits.
The cost of creating and printing new menus is small when compared to the profit
lost for not adjusting prices.

We know the impact of inflation
on a restaurant’s bottom line
$ Volume Per Week Annual Food & Annual Lost Profits Average Cost 100
Labor Inflation New Dine-in Menus
$10,000 4.5% $23,400 $1,700
$15,000 4.5% $35,100 $1,700
$25,000 4.5% $58,500 $1,700
$50,000 4.5% $117,000 $1,700
$75,000 4.5% $175,500 $1,700
* Food & Labor Inflation Rate as Identified by The National Restaurant Association for 2008.

Take advantage of our FREE Menu
& Marketing Revenue Analysis
© Total Loyalty Solutions 2009 see page 31 5

www.TheMenuCo.com 1-888-963-6826

Dine-in and take-out menu samples

The menu is the most underrated, yet most
important tool in the restaurant industry.
It is the first thing your customers look at when choosing
Specialties
take-out, or when they dine in and order. You want the best
for your business, and your menu should speak volumes. Why Dine-In Menu
not have the best possible menu? With the right mix of menu Take-Out Menu
design and engineering, you can increase your sales and profits
Menu On Demand
by attracting new customers, increase the frequency of return
customers’ visits, all while retaining your existing customers and Direct Mail
encouraging them to spend more. Printed Promotional Items
We have the best recipe in the industry to make Online Ordering
YOUR menu a success.

Dine-In

Café covers
Standard binding colors:
burgundy, black or green
Call for custom sizes, views and colors

8.5 x 11" 4 View
8.5 x 11" 6 View
8.5 x 11" 8 View
8.5 x 14" 4 View
8.5 x 14" 6 View
8.5 x 14" 8 View

Café cover dine-in menu Call for your
personalized quote!

Dine-in perfection
The Menu Company takes pride in designing some of the most professional
menus in the industry. We design to brand your restaurant and showcase its most
profitable items. Our full-color, dine-in menus can be either laminated or bound
in a variety of classic or custom menu covers. Coordinate your menu covers to
brand your restaurant effectively with the same high-quality product and design
of our dine-in menus, crafted specifically to highlight these special items: wine
lists, bar menus, dessert menus, express menus (quick-prep and early bird menus)
and kids’ menus.

The basics
• Standard Options: choose from our laminated or menu book
• Countless menu cover styles
• Other styles of menu books available
• No minimum print quantity on standard options
• 25 minimum on style options
• All standard sizes available
• 80# gloss card stock
• Setup charges starting at $125


Laminated or synthetic
All Synthetic menus are 14mil
Call for custom sizes and views

8 x 11.5" 4 View - 5mil laminate
8 x 11.5" 8 View - 5mil laminate, staple bound
8.5 x 14" 2 View Flat - 10mil laminate
5.75 x 15" 4 View - 5mil laminate
5.75 x 15" 8 View - 5mil laminate, staple bound
11.5 x 17" 6 View 3 Fold - 3mil laminate
11.5 x 17" 2 View Flat - 10mil laminate

Call for your
Laminated dine-in menu
personalized quote!

Spiral bound laminated
or synthetic
Spiral bind is black unless specified
All Synthetic menus are 14mil
All Laminated menus are 10mil
Call for custom sizes and views

8 x 11.5" 4 View 5.75 x 15" 4 View
8 x 11.5" 6 View 5.75 x 15" 6 View
8 x 11.5" 8 View 5.75 x 15" 8 View
8 x 15" 4 View 6 x 11" 4 View
8 x 15" 6 View 6 x 11" 6 View
8 x 15" 8 View 6 x 11" 8 View Spiral bound dine-in menu

Call for your
personalized quote!


Take-Out

Take-out menu samples

Take-out…is taking off
The Menu Company is revolutionizing the take-out menu! Our menu designs
will create the best image possible for your restaurant. Printed in full color
on high-quality 80lb gloss paper, your menu will be one-of-a-kind!

As low as 8¢ per menu! Price includes: Menu design,
typesetting, three (3) proof revisions and printing. The best dining and food
graphics available for your design.

Quantity 8.5 x 11" 10.5 x 17" 10.5 x 22"
5,000 $1,150 $1,350 $1,550
10,000 $1,450 $1,650 $2,050
25,000 $1,650 $2,100 $2,550
50,000 $2,250 $3,200 $3,850
100,000 $3,450 $5,050 $6,050
Above Prices Reflect A Single Menu Version. Printed full color, 80# gloss paper.


Menu On Demand

Welcome to the future
of restaurant menus…
Our MENU ON DEMAND online site is dedicated
to providing you the most professional Take-Out
and Dine-In menus in the industry. Our easy-to-use
interface allows anyone to design and order menus
online, 24/7, from the comfort of your home.

Choose from our unlimited library of menus and
images to create the best (i.e., most attention-
grabbing) menu possible. Also, we can use YOUR
logo and typeset for your menu. With our competitive
prices, you won’t get a low-quality laser printed menu,
but an exceptional, high quality, professionally printed
menu that is certain to impress your customers.
Menu On Demand home page Separate yourself from your competition with
one of the finest menus on the market.

Menu on demand: take-out pricing
Quantity 8.5 x 11" 10.5 x 17" 10.5 x 22"
5,000 $900 $1,100 $1,300
10,000 $1,200 $1,400 $1,800
25,000 $1,400 $1,850 $2,300
50,000 $2,000 $2,950 $3,600
100,000 $3,200 $4,800 $5,800
Menu On Demand sample
Dine-in menu pricing available, call for details.


Direct Mail

Take-out menu postal side samples

The power of direct mail for as low as 27¢
per piece plus cost of printing material

Enjoy the following: flexible mail dates, customer service representative to assist and
remind you of your inventory, radius mapping of distribution, list rental of homes,
apartments and businesses (CRT. occupant list), ink-jetting menus, postage,
use of our permit, storage for 90 days, and insurance for storage.
NOT INCLUDED: Due to high insurance, space rental cost, and an overwhelming inventory, we cannot store menus longer
than 90 days without any mailings. Any menus that are requested from inventory require a shipping and storage charge.
Once shipping and storage charges are paid, menus will be released.

Also offering solo custom postcards
fully customized plus cost of postage

4 x 6" 5,000..............$395 10,000............$595
6 x 8" 5,000..............$595 10,000............$969
6 x 11" 5,000..............$795 10,000.........$1,475
12 pt. coated stock, one side. Full-color front/black and white back. Shipping additional.
Design charges regularly $195 per postcard. Postage not included in the above postcard printing prices.


Printed Promotional Items

Left-right; Door hanger, custom placemat, table tent and business card.

Business card magnets
as low as 11¢ each
Leave a lasting impression
Additional items 2 x 3.5" high-gloss, full-color format
magnet: overlaid on a full-sized, 2 x 3.5"
Total Loyalty Solutions can imprint 1,000 minimum print quantity; setup charge $65 (waived with menu purchase)
or emboss your logo on almost
anything you can envision.
Door hangers as low as 12¢ each
Some products include: 4.25 x 11", 100 lb. gloss cover, full-color format
• Placemats • Mugs (additional sizes available)
• Table Tents • Door Hangers 1,000 minimum print quantity; setup charge $65 (waived with menu purchase)

• Logo Creation • Scratch Cards
• Napkins • Pens Oversized promotional magnets
• Matchbooks • Apparel as low as 20¢ each
• Stationery Kits • Notepads An enduring advertising medium for any type of business.
Can be designed with calendars, coupons, etc.
• Reservation Books
The possibilities are endless!
• Paper Napkin Holders
4 x 10", 80 lb. KromeKote®, full-color format
(with perforations)
Call for quotes! 1-888-963-6826
2,500 minimum print quantity; setup charge $65 (waived with menu purchase)
13

Online Ordering

Maximize revenue by dramatically increasing
online take-out, delivery, curbside pickup,
and catering orders.

Your menu can be placed in our
partner network to increase your
restaurant’s visibility and produce
new revenue for your business.


Be part of our online community,
where millions of hungry customers are shopping for their next
meal through The Menu Company and its affiliate partner network.

• Orders can be sent directly to your fax machine,
e-mail and/or text message to your mobile phone

• Eliminate mistakes caused by inefficient
and inaccurate phone orders

• Increase customer loyalty and generate
larger and more frequent orders

• Eliminate the risk of no-shows with online payment

• Free up staff to focus on in-house customers

• Completely secure transactions

• Offer your customers a convenient,
easy way to order and pay online

• Valuable feedback surveys from customers

Online orders average out
to be 23% higher than your
average phone-in order.
One time programming and setup fee of $199


www.LoyalCustomerClub.com 1-866-509-0022

Email samples

80% of your business will come from 20% of your loyal
clientele, and that 20% spends 18% more on average than
your casual customers! Why not reward them with the
Loyal Customer Club, a full service email marketing provider?
Expertise
Give your customers VIP status by offering Email Program
information on special events, coupons and
news, all distributed through the power of Email On Demand
permission based email. Reward/Gift Card Program
We create strong, effective emails for you to send to your loyal
customers; organize and maintain your email database; provide
you with monthly reports gauging the effectiveness of each
email message; and give you a great return on investment for
your marketing dollars.

Email Program

Email samples

Start-up kit includes…
• A collection box and cards customized with your look and logo.
• Postage-paid envelopes to return the completed sign up cards.
• Data entry of your completed sign-up card.
• A trained Client Solutions Coordinator (CSC)
who is assigned to your account.
• High-quality designs and distribution of your email and coupons.
• HTML coding for your webmaster, providing for an online
sign-up page. Customers can join your loyalty email marketing
program directly from your website. Obtain subscriber names,
email addresses, and even birthday and anniversary dates.
Data is automatically added to your client database.

Ongoing support
• A CSC contacts you each month to assist with
the email creation and posting.
• Maintaining your database as it grows.
• Reports measuring email advertising’s effectiveness.
• Replenish postage-paid envelopes and
sign-up cards upon request. Sign-up cards and collection box


Full service program
Program Pricing* & Sends Criteria

Our template program consists of the selection of one
Template $99/month*
email chosen from our themed monthly designs from
1 monthly send
our extensive and constantly updated template library.

Our Custom Program consists of the creation of one
Custom $129/month*
custom monthly email, designed around your current
1 monthly send
branding, in addition to access to our template library.

If your needs require sending more than your program
Extra Emails $79 custom
allows, you can send extra emails at a discounted price.
$50 template
Please discuss your needs with your sales rep for
more details.

Automated reminder email add-on packages
Program Pricing* Criteria
$10 ea. per month
Welcome A special add-on email custom designed to help
welcome your best customers to your loyalty program.
Every new member receives an auto-generated email
thanking them for joining your email program.

Birthday Celebrate your customers’ birthdays by offering
them exclusive savings on their special days

Anniversary Celebrate your customers’ anniversaries by offering
them exclusive savings on their memorable occasion
* One-time activation fee per location (non-refundable) $100.


Email On Demand

Loyal Customer Club is paving the way of future
email marketing...EMAIL ON DEMAND!
Our new online application is dedicated to
providing you the most professional do-it-yourself
emails in the industry. Create and send emails at
your convenience - 24 hours a day, 7 days a week! -
through our convenient, user-friendly system.

We create custom email templates for your business,
letting YOU send the coupon offers, information and
news you want to share with your loyal customers -
when you want to share it! There’s no better, more
economical way to stay in touch with your best
customers.

Email On Demand home page

Customized do-it-yourself email marketing program
$79 /month Unlimited emails including 5000 email address sends/month.
Additional charge for each additional 5000 purchased.

Automated reminder email add-on packages
Program Pricing* Criteria
$10 ea. per month
Welcome A special add-on email custom designed to help welcome
your best customers to your loyalty program. Every new
member receives an auto-generated email thanking them
for joining your email program.
Celebrate your customers’ birthdays by offering them
Birthday
exclusive savings on their special days

Anniversary Celebrate your customers’ anniversaries by offering them
exclusive savings on their memorable occasion
* One-time activation fee per location (non-refundable) $100.


Keeping in touch with
your loyal customers has
never been easier…


Rewards/Gift Card Program

Loyalty Rewards cards/gift cards

Rewards program
Increase your consumer loyalty with a card-based retention program! The Loyalty
Rewards Card (that doubles as a gift card) rewards your repeat customers with
coupons and special announcements delivered via email. Typically promoted through
sign-up cards, the newly introduced Rewards Cards bring the program to the next
level. Cards are swiped with a card reader machine at the point of sale and your
customer is rewarded for each purchase.

More than 80% of marketers send targeted email campaigns.
Datran Media, “Marketing & Media Survey” (2008).

Our electronic marketing programs
• Countless ways to tailor your rewards plan for maximum response.
• Increases your customer database.
• Identifies your top customers by spending levels.
• Lets you reward them based on purchase behavior.
• Generates monthly emails to your customers.
• Notifies customers by email upon earning a reward.
• Includes gift card application on same card.
• Exclusive fundraising models to build community
marketing campaigns available.

USB swiper, card reader terminal


Loyalty Rewards cards/gift cards

Program Pricing Criteria

Gift Card $49/month Unlimited transactions

Gift & Rewards $99/month Unlimited transactions

Gift & Rewards $179/month Unlimited emails with a maximum of 5,000 email
w/Email On Demand address sends per month

Gift & Rewards $199/month Up to five (5) Not for Profit (NFP) Tracking accounts included.
w/ Fundraising Module Additional NFPs billed at $10/month per location.

Gift & Rewards $259/month Unlimited emails with a maximum of 5,000 email address
w/ Fundraising Module sends per month. Up to five (5) Not for Profit (NFP)
and Email Tracking accounts included. Additional NFPs billed at
$10/month per location.
Cards and terminals additional cost. Call for pricing.

PACKAGE
PRICING
AVAILABLE
Call Today
www.TLSRewards.com 1-877-509-7070

www.ClipperWebDev.com 1-888-569-5100

Website samples

Experienced in serving rapidly growing,
sales-driven businesses.
Clipper Web Development excels at staying on the cutting edge
of its profession. We’re continuously training our designers,
Capabilities
expanding their expertise, and ensuring they are always up
Custom Web Design
on the latest industry standards. While invariably delivering
dynamically driven content and visual appeal, our sites feature Hosting
elegant, intuitive designs for a smoother operation. We take Domain Name Purchase
pride in being able to seamlessly integrate our website design
with your marketing and advertising strategy. Search Engine Optimization
Best of all, our Web Department adheres to Internet Marketing
our umbrella philosophy of offering more Template Web Design
for a lower price than the competition.

Custom Web Design

Custom web design as low as $2,500
We start by educating ourselves about you and your business to better understand
the goals you wish to accomplish with your website. Then, working alongside you,
our talented designers make your vision a reality in graphic form. Once the design is
concrete, our developers execute building the foundations, data systems and front-
end application of your site. The result is a website that will engage your visitors with
a simple, elegant design, visual appeal, and cutting-edge functionality, culminating
in a high level of satisfaction for you and your customers.

Identify and Branding • Web Design • Flash Animation
Search Engine Optimization • Content Management Systems
E-Commerce • Newsletters • Internet Marketing


Hosting/Domain Name

Custom designed website samples

Hosting as low as $19.95 per month
Web Hosting Plans - Affordable, secure web hosting with 99% uptime. Windows-
based servers with ASP, PHP and Coldfusion options installed. Microsoft SQL Server
and mySQL available at no additional charge.

Domain name purchase as low as $9.99 per year
No Hidden Fees - Maintenance fees only charged on work rendered, upon your
request. All substantial website updates will be quoted prior to any work being
completed, so you know what you’re paying up front. We make planning your
advertising budget easy.

Search Engine Optimization
and Internet Marketing available.
Call today for details.

Template Web Design

Template web design as low as $1,299
Clipper Web Development is pleased to offer complete website development and
hosting services at reasonable prices. Our Standard Service includes everything you
need to establish a vibrant and dynamic website, complete with unlimited pages,
and free email accounts while allowing you the opportunity to make changes to your
own site at any time.


Template website samples

Service encompasses all stages
of development, including:
• Initial member contact
• Consultation/Q&A sessions with the design team
• DNS/IIS setup
• Email account setup of your five (5) free accounts
• Site development
- business logo web optimization
- ad copy and menu integration
- assistance with creation of up to 10 unique pages
- one supplied image per page (color correct, crop, resize)
• Final approval/taking site “live”
• Domain name purchasing available for an additional fee.


Annual Marketing Plan

TLS has staying power
Sample of potential yearly marketing plan
Whether it is next month, next year or five years from now, we will be here
to serve you. TLS offers many avenues for your advertising and marketing
enterprises – from direct-mail coupon and advertising magazines to intensive
graphic designs and media services.
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JAN
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FEB x MAIL x x x x

MAR x x x x
MENU
APR x INSERT x

MAY x x x x

JUN x x x x

JULY x x x x
SOLO
AUG x MAIL x x x x

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NOV x x INSERT x

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Revenue Analysis

Take a Free Marketing & Menu Analysis At
http://marketinganalysis.cmag.com
What ROI can you anticipate?
Sample of potential revenue impact

Dine-in menu impacts Email marketing impact
New dine-in menu impact $76,800.00 Monthly mailings $75,600.00
5¢ to 9¢ pricing impact $14,262.86

Take-out menu impact Rewards programs
Internal Marketing $96,000.00 Increase casual diners average $120,000.00
External direct mail $42,000.00 by 1 time per month

Online ordering impact
Market average $96,000.00

Revenue Impacts $520,662.86


1-877-509-7070 | www.totalloyalty.com

All prices are subject to change without notice. Should any pricing error occur, we reserve the right to use our correct price list upon notification at the time your order is received.
Information contained in this catalog is believed to be reliable but neither accuracy nor completeness is guaranteed. Not responsible for typographical errors. Terms are subject
to change without notice. Some restrictions apply.

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