Tools of Engagement in Social Media for Training and Presenting

1. Tools of Engagement: Presenting and
Training in a World of Social Media
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2. Q&
A Type question here

3. Join the conversation on
#ToolsEngage
@TomBunzel
@GoToTraining

4. Today’s Speakers
Michael Schmier Tom Bunzel
VP of Research and Community Author & Presentation Expert
www.focus.com www.professorppt.com
@TomBunzel

5. Tools of Engagement:
Make Training Presentations Part of
a Conversation
@TomBunzel
#ToolsEngage
Copyright 2010 Tom Bunzel All Rights Reserved

6. The New Environment:
Socialnomics 2.0
• Facebook is now the 3rd largest
country in the world
• Facebook exceeds Google for
weekly U.S. web traffic
• Social Media has become more
popular online than porn
• -- Socialnomics by Erik
Qualman
• www.socialnomics.net

7. The Essence of Social Media:
Value not Vanity
• The key to the
“Groundswell”:
Everyone counts
• Presenters no longer
broadcast
• Audiences expect to
participate – know
and connect with you
in an ongoing
conversation
• Learn a set of tools
that keep you
connected and
engaged

8. Social Training Scenario: Law Firm
1. Prepare staff for topics using a blog –
engage in conversation
2. Stay connected online and with home
PC’s, smart phones/PDAs
a) Send to Facebook Page for Legal Staff
b) Create a hashtag for firm to filter
updates on Twitter – engage staff with
questions and issues
c) Show firm social activities in Whrrl –
engage on personal level
3. Invite to webinar about litigation
issues– use social tools to promote via
Facebook page
4. Post PowerPoint with narration on
AuthorStream/YouTube – blog – to
prepare for webinar (with hashtag on
Twitter)
5. Cover training topic in Webinar using
PowerPoint and Word docs – annotate
with conference tools
6. Monitor backchannel on Twitter using
hashtag
7. Archive webinar and use social tools to
reach staff members who missed the
event
8. Continue with Steps 1 & 2

9. Harnessing the Twitter Backchannel –
Creating a Buzz with “#” Hashtags
• Electronic commentary and chatter during and
even in opposition to a presentation
• Need to be aware and harness the energy
▫ Survive the experience – adequate preparation
▫ Respond to the audience’s needs – master the
phenomenon
▫ Engage with the backchannel – use it for your own
purposes
• Monitor and even display the Backchannel
during the presentation

10. BackChannel Info and Resources
• Cliff Atkinson - www.backchannelbook.com
• Olivia Mitchell -
http://speakingaboutpresenting.com/twitter/pr
esent-twitter-backchannel-ebook/

11. Filter with Hashtags:

12. Transcript: tweetdoc.org

13. PDF Compilation
of Tweets

14. Leveraging LinkedIn for Research and
Referrals
• Fast growing business network
- One user per second – and
doubled this year
• LinkedIn is a professional
resource – connect to contact
list in Outlook
• Use Search to identify key
contacts and potential audience
• Ask questions to dig deeper,
meet and connect and build
buzz and reputation

15. Friending Facebook for Events
• Get a web page for an event – have your friends
comment and “Like” and link
• Use the page for registration – describe event or
webinar

16. Create a Page for Your Organization
• A central area
where you can
communicate
about the latest
events and
interact with
students or
colleagues

17. Populate the Page
• Promote; tell people
• Post updates
• Add information

18. New Facebook Page Features
• Notifications when fans
interact with your page or
posts
• A place to showcase photos
along the top of your page
• A news feed for your page
• The ability to Like and post on
other pages as your page

19. Giving Your Anecdotes and Stories a Whrrl
• Personalize
your
presentation or
training
• Localize by
checking in
• Upload pictures
from portable
devices to
create a story
and connection

20. Distributing Your Content Effectively –
Sharing, Tags Mashability and Bookmarks
• Everything points and connects everywhere else
• Host once, display everywhere
• Everyone is a critic – comments are key
• How people tag and bookmark affect your brand
and reputation

21. ShareThis: Get Users to Distribute
Your Content

22. Share This is a Program for “Mashing”

23. Using Hosted Video in Blogs and
Presentations for Social Content
• The
groundwork for
the Groundswell
• Create a
channel in
YouTube
• Embed the code
in your blog
• “Blog your
brains out”

24. Embed Code from YouTube to Put
Video into a Blog Post

25. New YouTube Feature: Embed Code
• Paste Link (in Email)
• Share to Blogger

26. Get the Embed Code/HTML tab

27. Painless Video with
PowerPoint:
• Ask questions to
stimulate discussion
• Use analogies and
metaphors
• Use visuals to connect
emotionally
• Pose problems that
evoke understanding
▫ Refer and relate to
ongoing conversation
online in blogs, social
networks and email
• Let audience participate
in discussion and
solutions

28. Strategies & Technologies For
Posting Training PowerPoint
Online (as Video)
• Make YouTube (or Vimeo), a central video repository
• AuthorStream, a web-hosting site specifically for
PowerPoint presentations, hosting a presentation with
embedded narration.
• Camtasia, a screen capture program capable of recording
a live PowerPoint presentation with narration (and
optional video of the presenter) and saving it various
digital video formats that are web-friendly.
• GoToTraining, a web conferencing solution created
specifically for training professionals -- lets you show a
PowerPoint during an online event, and archive a digital
video version for hosting online.

29. Got Movie? Upload to YouTube
• AVI
• MOV
• WMV

30. Access Your Channel (Account)

31. Fill in Form

32. Locate and Upload

33. AuthorSTREAM Accepts Embedded
PowerPoint Narration

34. DO NOT LINK Narration

35. Present and Narrate

36. Check Narration in SlideSorter –

37. Upload to AuthorSTREAM

38. Fill In Search Data (Meta Tags)

39. Check Confirmation Screen

40. Use URL and Embed Links Online

41. Play in AuthorSTREAM or Send to
YouTube

42. Converted Video in a YouTube Channel

43. Camtasia – Captures PowerPoint with
Narration or Your Entire Screen

44. Pre-Set or Custom Output Options

45. Console for Screen Capture

46. Add-In Directly in PowerPoint

47. Push Record – Deliver Presentation

48. Esc Out – Open in Editor

49. Tweak Narration, Add Effects

50. Set Zooms and Transitions

51. Output in a Format for YouTube or DVD

52. Record a Web Conference
• Citrix:
• GotoMeeting
• GoToWebinar
• GoToTraining

53. Pre-Set Recording Options (Local or
Online Archive)

54. Pay Attention to Audience View

55. Make Sure SOMEONE Monitors
Recording

56. GoToTraining – Comprehensive
Registration and Delivery Tools

57. Use a Central Administration Center

58. Maintain a Library of Content

59. Present and Record – Save and
Distribute (Archive)

60. Getting the Most out of Web Conferences
and Webinars
• Be creative and
have fun
• Use chat, Q&A and
polling to foster
participation
• Emphasize visuals
to maintain
attention
• Develop games,
exercises and
participation prior,
during and
subsequent to
webinar

61. Additional Resources
• TechSmith – Camtasia
▫ http://www.techsmith.com/camtasia.asp
• YouTube
▫ http://www.youtube.com/
• SlideShare
▫ http://www.slideshare.net/
• Citrix Online – www.gotomeeting.com
• SlideRocket
▫ http://www.sliderocket.com
▫ AuthorStream
▫ http://www.authorstream.com
▫ Send6.com – hosting large files (video)
▫ http://www.send6.com

62. Thank You
• Tom Bunzel:
http://www.professorppt.com
• tbunzel.blogspot.com (tech
and more)
• tbunzel@earthlink.net
http://www.professorppt.com/
ning_how.htm
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