The Five T's: Word of Mouth Marketing Tactics
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The Five T\'s Worksheet by Andy Sernovitz
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The Five T's: Word of Mouth Marketing Tactics
- 1. The Five T’s From Andy Sernovitz’ Word of Mouth Marketing: Worksheet How Smart Companies Get People Talking STePS: WHaT To Do: exaMPLeS: Your PLan: 1: Find people who Fans, volunteers, will talk about you customers, bloggers, influencers Talkers 2: Give people a Special offer, reason to talk great service, cool product, silliness, Topics neat ad, new feature 3: Help the Tell-a-friend form, message spread viral email, blogs, faster and farther handouts, samples, Tools message boards, online communities 4: Join the Let staff surf and conversation reply to comments, post on blogs, join Taking Part discussions, answer email, offer personal service 5: Measure and Search blogs, read understand what message boards, people are saying listen to feedback, Tracking use advanced measurement tools www.gaspedal.com
- 2. New Talkers From Andy Sernovitz’ Word of Mouth Marketing: Exercise How Smart Companies Get People Talking TaLker GrouP 1 TaLker GrouP 2 TaLker GrouP 3 WHO TOPIC www.gaspedal.com
- 3. New Topics From Andy Sernovitz’ Word of Mouth Marketing: Exercise How Smart Companies Get People Talking ToPIC HoW DoeS THe ConVerSaTIon STarT 1 2 3 4 5 6 7 8 9 10 www.gaspedal.com
- 4. Daily Participation From Andy Sernovitz’ Word of Mouth Marketing: and Tracking How Smart Companies Get People Talking 1. assign each source to someone 2. Check every day 3. Create profiles 4. When you’re ready: respond and join conversations that aren’t about you SourCe SourCe STaFF WHaT We’re LearnInG reaL-TIMe Google alerts Technorati TraCkInG BLoGS CoMMunITIeS ForuMS SoCIaL LinkedIn Facebook neTWorkS MySpace oTHer www.gaspedal.com
- 5. Creating Your From Andy Sernovitz’ Word of Mouth Marketing: Action Plan How Smart Companies Get People Talking STeP aCTIonS Your PLan 1. aSSIGn a • Who’s in charge? • encourage participation TeaM 2. HIT THe • add sharing tools • Matchbook problem WoM BaSICS • Multipliers 3. VIraLIZe • all docs shared • Move content external eVerYTHInG 4. STarT • Daily tracking • Chart key voices & forums LISTenInG 5. STarT • Participate • Get an online CSr TaLkInG • Blog • Set up social media profiles 6. TrY LoTS oF • one WoM project every week LITTLe THInGS 7. Go DeeP • examine the fundamentals • are you buzzworthy? • WoM philosophy across the company 8. HaVe Fun • Start launching crazy WoM stunts • reasons to talk! www.gaspedal.com