1. Strategies for Fast Tracking Market
Development of Food products in Africa
Manjeet S. Chinnan, Ph. D.
Anna V. A. Resurreccion, Ph. D.
University of Georgia
Global Peanut Product, Processing & Marketing Team (GP3MT)
SYMPOSIUM
Farm to Fork: the Role of Food Processing in Creating Markets and
Reducing Losses for Smallholder Farmers in Africa
Strategies for Fast Tracking Market Development of Food
products in Africa
Washington DC, Sep 7, 2012

2. OUTLINE
Approach/Model
Success Stories - SE Asia
& Eastern Europe
Current Activities - Africa
Future Activities - Africa
Examples are on peanut products -
Approach applicable to any commodity
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

3. Global Scope of GP3M Team
Research Projects
South East Asia
Philippines
Thailand
Eastern Europe
Bulgaria
Africa Current)
East - Uganda
West - Ghana
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

4. INNOVATIVE APPROACH TO TECHNOLOGY
DEVELOPMENT AND COMMERCIALIZATION
 Identification of research collaborators from
university and government
 Identification of food product, process and marketing
(Socio-economic surveys) challenges and
opportunities
 Identification of industry partners (IPs)
 Early engagement of industry partner in proposal
development and project implementation
 Establishment of written protocols on roles of
partners (researchers and industry personnel) via
signed MOA
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

5. INNOVATIVE APPROACH TO TECHNOLOGY
DEVELOPMENT AND COMMERCIALIZATION
 Identification of research collaborators from
university and government
 Identification of food product, process and marketing
(Socio-economic surveys) challenges and
opportunities
 Identification of industry partners (IPs)
 Early engagement of industry partner in proposal
development and project implementation
 Establishment of written protocols on roles of
partners (researchers and industry personnel) via
signed MOA
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

6. Interviews for Consumer Survey
Dr. Florkowski, UAGP3M team
member, with an enumerator and a
respondent in Tamale, Ghana
One of the interviewed housewives and
her daughter at their house in Kampala
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

7. INNOVATIVE APPROACH TO TECHNOLOGY
DEVELOPMENT AND COMMERCIALIZATION
 Identification of research collaborators from
university and government
 Identification of food product, process and marketing
(Socio-economic surveys) challenges and
opportunities
 Identification of industry partners (IPs)
 Early engagement of industry partner in proposal
development and project implementation
 Establishment of written protocols on roles of
partners (researchers and industry personnel) via
signed MOA
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

8. INNOVATIVE APPROACH TO TECHNOLOGY
DEVELOPMENT AND COMMERCIALIZATION
 Identification of research collaborators from
university and government
 Identification of food product, process and marketing
(Socio-economic surveys) challenges and
opportunities
 Identification of industry partners (IPs)
 Early engagement of industry partner in proposal
development and project implementation
 Establishment of written protocols on roles of
partners (researchers and industry personnel) via
signed MOA
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

9. Industry Partners
HOMETECH Foods
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

10. INNOVATIVE APPROACH TO TECHNOLOGY
DEVELOPMENT AND COMMERCIALIZATION –cont.
 Close cooperation between the researchers and the
industry partners at all stages of the project
activities to fast track product commercialization
 Exclusive use of knowledge generated for a defined
period of time to protect IPS competitive advantage
 Availability of technologies developed to other
entrepreneurs after the expiration of exclusivity
period
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

11. Technology transfer to industry
partners in the Philippines (10)
 *Newborn Foods, Luzon -- Lily’s Peanut Butter , Vitamin A fortified;
Chocolate Peanut Spread
 *Marigold Products, Luzon -- Mama Sita Kare-kare mix with Peanuts;
Java Sauce
 Tobi Marketing Inc, Luzon -- Tobi Sweet and Creamy Peanut Butter,
Vitamin A fortified
 Choulya Foods, Luzon-- Julia’s Peanut Butter, stabilized
 *Ehje’s, Luzon – EHJE’s Chocolate peanut spread
 Lola Concordia Agro-Industrial Farm , Visayas -- Roasted peanuts;
Peanut Butter, stabilized
 Bucarez Company, Visayas — Peanut Cookie
 Wright Peanut Processors Association, Visayas — Piniato Peanut
Brittle
 Nutcracker Homemade Products, Mindanao — Fine Peanut Bar
 Monastery Farms, Mindanao -– Piniato Peanut Brittle, improved
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

12. Food Products Manufactured by
Industry Partners in the Philippines
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

13. Technology transfer to partners
in Thailand (5)
 Huay-Bang-Nua Village Processors, Chiang –
Mai Province -–“Hygienic ground roasted
peanut”
 Nong-No Village Processors, Udonthani
Province — Sand- and oil-roasted peanuts;
ground peanuts; peanut brittle
 Po-Tak Village Processors, Nongkai Province --
Sand roasted peanuts; oil-roasted peanuts
 Supachai Village Processors, Tambol Kuemchat
Khon Kaen Province -– Peanut brittle; fine
peanut bar; fried peanut patties
 Ruang Village Processors, Nakornratchisma
Province — Black and White Sesame peanut
brittle; herbed peanuts
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

14. Village-scale sorting and processing
of peanut products in Thailand
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

15. Products: Bulgaria
Sugar Company, Plovdiv
Honey roasted nuts
Maristo & Co, Sofia
Peanut butter &
Peanut chocolate cream
Darko, Sofia
Peanut-based frozen desserts
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

16. Partnerships between – Government and
University researchers, and Industry - UGANDA
Research Collaborators
Dr. Archileo Kaaya, Makerere University
Margaret Masette, National Agri. Research Organization (NARO)
Joseph Rubalema, Uganda Industrial Research Institute (UIRI)
Industrial Partners
Hometech Food Processor, Kampala -- Peanut butter nutritious
cookies (product is being marketed)
Food Engravers, Kampala – Vitamin-A fortified peanut chocolate
spread (to be launched in October)
SESACO Foods, Kampala -- Peanut-based nutritious beverage
(under development)
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

17. Nutrinut & Hometech Products in
UGANDA
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

18. UGANDA Network – Government and Univ.
researchers, and Industry partners
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

19. Partnerships between – Government and
University researchers, & Industry - GHANA
Research Collaborators
Dr. Daniel Sarpong, Department of Agricultural Economics &
Agribusiness, University of Ghana
Dr. Agnes Budu, Department of Food Science, University of Ghana
Gregory Komlaga, Food Research institute, CSIR
Charles Diako, Food Research Institute, CSIR
George Anyebuno, Food Research Institute, CSIR
Industrial Partners
CBA Foods, Accra – Peanut chocolate spread (Launched, July, 2012)
Nkulenu Foods, Accra – Peanut soup base (To be launched, Nov, 2012)
Selasie Foods, Accra -- Stabilized peanut butter (under development)
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

20. Choco-Peanut Spread – Product
Launch - Accra, GHANA (July 2012)
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

21. GHANA Network – Government and Univ.
researchers, and Industry partners
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

22. Food processing to remove barriers
to market enhancement - Example
 Aflatoxin – Constraint in trade/market expansion; health and safety
(The implementation of EU regulations adversely affected African
exports of cereals, dried fruits and edible nuts to Europe. The loss of
export revenue to African countries was estimated at US$ 400
million/annually)
 Introducing a processing step for eliminating aflatoxin in peanut
products
 Initial developmental work done in the Philippines.
 This technology provided the basis for expansion into global market
through export – Mama Sita’s Kare Kare suace
 This technology is an integral part of developing aflatoxin free
products in Africa.
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

23. Conference/Workshop on Processing for
Aflatoxin Elimination in Peanut Products
Accra, Ghana– January , 2012
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

24. Conference/Workshop on Processing for
Aflatoxin Elimination in Peanut Products
Kampala, Uganda- February, 2012
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

25. Mycotoxin Pre-Congress Meeting:
2012 IUFoSt –Brazil
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

26. MODEL
Applicability/Scaleability
 Laboratory scale to pilot/commercial
scale production
 Enterprise size – Micro, SME and Large
 Single company to multiple companies
 One city to a country and to a region
Asia to Africa;
Kampala, UGANDA to East Africa
Accra, GHANA to West Africa
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

27. Countries and Regions
of Interest – Future
AFRICA
East – Uganda (Cont.)
West - Ghana (Cont.)
- Burkina Faso (New)
- Mali (New)
Southern (New)
- Malawi
- Zambia
- Mozambique
Potential Funding sources
– Peanut CRSP and SATH
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012

28. Thank You
UGA.GP3MT @ GMAIL.COM
Strategies for Fast Tracking Market Development of
Food products in Africa
Washington, DC Sep 7, 2012