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As a new venture for the acclaimed hotel on South Beach, The Setai
New York was envisioned as a mixed-use luxury condominium and
hotel project. The building offers its residents hotel amenities as well
as proximity to the city’s finest. Twin concierge staffed lobbies service
both residential and commercial clients, while an elaborate restaurant
and meeting space on the second floor is followed by a spa and fitness
facility on the third. The crowning element is the rooftop that serves
as the residents’ own backyard and offers everything needed to host a
lavish affair from a kitchen and bar, to daybeds and fire pits.




                                                                                                                   N >
                                                                                                                   Scale: NTS




Sphere of Influence
                                   A luxury brAnd extends its reAch to combine the Amenities of A hotel with the
                                   comfort And permAnence of A privAte residence
heightened drAmA
         Style concepts for the elevator lobby
         emphasize the thin and vertical.
N >
                                Scale: NTS




The SeTai new york restaurant
wine And dine
                                                                     The French-Asian establishment known as SHO Shaun
                                                                     Hergatt features fine dining, private conference and party
                                                                     areas, or a simple lounge to finish off the day.




Tidbit: Panic hardware of the emergency metal fire doors are
covered aesthetically with wood veneer.
A study in compression
              Above and Right: A 3D rendering and section of the
              dining area reveals the compression and expansion
              of the space. This in turns defines intimate and public
              zones to vary the diner’s experience.




The SeTai new york restaurant
restrAined opulence

                                               Clockwise From Left: Over-sized pendants
                                               reinforce the double height room. Marble Foo
                                               dogs watch over guests. The “Golden Purse”
                                               menu item features caviar and gold leaf. The
                                               show kitchen behind tinted glass. A lounge area
                                               features back-lit shelves with antique books.




     Tidbit: The lanterns are hand
        pleated to hide the fixture’s
  framework and coincide with the
linearity of the surrounding lattice.
N >
                              Scale: NTS




The SeTai new york club spa
tAke off your cool

    Clockwise From Left: Spa materials are mounted for
    display at the sales center. The women’s water suite with
    waterfall and whirlpool. The fitness center with slivers
    of lighting. The VIP treatment room features a double
    occupancy option for couples.
All things considered
       Every moment shapes a patron’s experience. Here,
       sketches and renderings of the spa hallways explore
       ways to make every step a visual journey. Photos of
       the finished product remain fairly true to form.




The SeTai new york club spa
from dArkness to light
     Patrons are led up a dark, tiled corridor from the
     locker rooms to a bright, golden whirl pool area.
     Below, sketches and renderings illustrate the
     concept that is finally actualized at left.
diAmond in the rough: the vip room

                                   Early sketches of the VIP treatment room explore possible
                                   millwork designs. The rendering shows a CNC-routed
                                   wood and mirror sliding door, teak platform supported
                                   soaking tub, and glass tiled niche.




The SeTai new york club spa
DATE 12/12/2007
                                       REVISION NO.                                                              LOCATION Rm 322, 325
                                ITEM DESCRIPTION Trmt Rm. Tub


                                   MANUFACTURER Agape                                                           SUBMITTAL
                                                 STYLE       Deep                                                REQUIRED          YES
                                                MODEL        VAS905
                                                COLOR        White                                            SUGGESTED            Andres Jost
                                                 FINISH      Exmar                                                  SOURCE         86 Walker Street, 6th FL
                                             UNIT SIZE       70"7/8 x 31"1/2 x 23"5/8 h                                            New York, NY 10013


                                                 IMAGE                                                            CONTACT

              fAlling waTer                                                                                           PHONE        212.941.9941
                                                                                                                       EMAIL info@
                                                                                                                                   architecturaldesignproducts.com
                                                                                                                  WEBISITE         www.agapedesign.it




                                                                                         suspension




                                            QUANTITY 2; G.C. to Verify
                                            REMARKS See maufacturer's specification
                                                             for additional info and installation

contrAsting maTerialS




                              37 E a st 18th Str e e t 10th Flo or N e w York NY 10003   T e l: 212.533.4145 F a x: 212.598.9028                    w w w .rd h- a r c hit e c ts. c o m
N >
                              Scale: NTS




The SeTai new york solarium
fire And wAter
                                                        The roof top offers gathering space for parties,
                                                        special events, or simple socialization with
                                                        other residents. The cultivated gardens and
                                                        sweeping views are framed wood lattices.




now you see me, now you don’t
        Pop-up massage enclosures and daybeds
        compartmentalize the giant roof top in to
        more private sections.

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A Luxury Hotel Brand Extends Its Reach With Residential Condominiums And Amenities

  • 1. As a new venture for the acclaimed hotel on South Beach, The Setai New York was envisioned as a mixed-use luxury condominium and hotel project. The building offers its residents hotel amenities as well as proximity to the city’s finest. Twin concierge staffed lobbies service both residential and commercial clients, while an elaborate restaurant and meeting space on the second floor is followed by a spa and fitness facility on the third. The crowning element is the rooftop that serves as the residents’ own backyard and offers everything needed to host a lavish affair from a kitchen and bar, to daybeds and fire pits. N > Scale: NTS Sphere of Influence A luxury brAnd extends its reAch to combine the Amenities of A hotel with the comfort And permAnence of A privAte residence
  • 2. heightened drAmA Style concepts for the elevator lobby emphasize the thin and vertical.
  • 3. N > Scale: NTS The SeTai new york restaurant
  • 4. wine And dine The French-Asian establishment known as SHO Shaun Hergatt features fine dining, private conference and party areas, or a simple lounge to finish off the day. Tidbit: Panic hardware of the emergency metal fire doors are covered aesthetically with wood veneer.
  • 5. A study in compression Above and Right: A 3D rendering and section of the dining area reveals the compression and expansion of the space. This in turns defines intimate and public zones to vary the diner’s experience. The SeTai new york restaurant
  • 6. restrAined opulence Clockwise From Left: Over-sized pendants reinforce the double height room. Marble Foo dogs watch over guests. The “Golden Purse” menu item features caviar and gold leaf. The show kitchen behind tinted glass. A lounge area features back-lit shelves with antique books. Tidbit: The lanterns are hand pleated to hide the fixture’s framework and coincide with the linearity of the surrounding lattice.
  • 7. N > Scale: NTS The SeTai new york club spa
  • 8. tAke off your cool Clockwise From Left: Spa materials are mounted for display at the sales center. The women’s water suite with waterfall and whirlpool. The fitness center with slivers of lighting. The VIP treatment room features a double occupancy option for couples.
  • 9. All things considered Every moment shapes a patron’s experience. Here, sketches and renderings of the spa hallways explore ways to make every step a visual journey. Photos of the finished product remain fairly true to form. The SeTai new york club spa
  • 10. from dArkness to light Patrons are led up a dark, tiled corridor from the locker rooms to a bright, golden whirl pool area. Below, sketches and renderings illustrate the concept that is finally actualized at left.
  • 11. diAmond in the rough: the vip room Early sketches of the VIP treatment room explore possible millwork designs. The rendering shows a CNC-routed wood and mirror sliding door, teak platform supported soaking tub, and glass tiled niche. The SeTai new york club spa
  • 12. DATE 12/12/2007 REVISION NO. LOCATION Rm 322, 325 ITEM DESCRIPTION Trmt Rm. Tub MANUFACTURER Agape SUBMITTAL STYLE Deep REQUIRED YES MODEL VAS905 COLOR White SUGGESTED Andres Jost FINISH Exmar SOURCE 86 Walker Street, 6th FL UNIT SIZE 70"7/8 x 31"1/2 x 23"5/8 h New York, NY 10013 IMAGE CONTACT fAlling waTer PHONE 212.941.9941 EMAIL info@ architecturaldesignproducts.com WEBISITE www.agapedesign.it suspension QUANTITY 2; G.C. to Verify REMARKS See maufacturer's specification for additional info and installation contrAsting maTerialS 37 E a st 18th Str e e t 10th Flo or N e w York NY 10003 T e l: 212.533.4145 F a x: 212.598.9028 w w w .rd h- a r c hit e c ts. c o m
  • 13. N > Scale: NTS The SeTai new york solarium
  • 14. fire And wAter The roof top offers gathering space for parties, special events, or simple socialization with other residents. The cultivated gardens and sweeping views are framed wood lattices. now you see me, now you don’t Pop-up massage enclosures and daybeds compartmentalize the giant roof top in to more private sections.