1. MAKEUP’S MAKEOVER
A FACE LIFT FOR THE FLAGSHIP STORE OF LAURA GELLER MAKEUP YIELDS A
SPACIOUS AND MORE EFFECTIVE RETAIL SPACE
A cluttered and crowded interior due to lack of storage and poor display techniques were among the many design issues to be
addressed. The renovation, paired with rebranding efforts were aimed to push Laura Geller Makeup from a neighborhood favorite
to a national icon.
2. A NEIGHBORHOOD RELIC
N> Clockwise From Left: The store’s original floor plan. The tester counter. Two
Scale: NTS employees crowd around the POS. A haphazard arrangement of furniture
seats customers awaiting makeup appointments. The store’s cluttered window
displays.
4. N>
Scale: NTS
Clockwise From Left: A cleaner floor plan is
made possible by improving circulation and
adding storage. The private make up rooms
feature dimmable night and day options. An early
rendering features dual-sided suspended mirrors.
DO YOU LIKE RED?
To enhance the merchandise, a monochrome palette was used
with only red added as accent. The simplicity of the palette
creates a calm and unified space while allowing each shade of
makeup to stand out.
5. THE MONEY-MAKER
Clockwise From Right: A built-in TV offers dynamic graphics and video for
customers waiting in line. The brand’s logo is inscribed in stone. A functional
cash wrap features ergonomically adjustable monitors, pull out trays for
equipment, and made to measure compartments for supplies and packaging.
A close up of the translucent corian on the cash wrap reveals abstracted,
hexagonal lips shapes.
Laura geLLer Final proDuction
6. I’M READY FOR MY CLOSE-UP
Clockwise From Left: A Laura Geller gift set. An overall shot
of the store. A changeable display niche. The tester counter
allows customers to free their hands by putting belongings in the
cubbies below. A magazine side table is flanked by twin banquets
for shoppers to rest. The window display is suspended to bring
merchandise to eye level.
Tidbit: The bottom of the display window features a concealed
hatch for access to the exterior lighting that illuminates the
store’s facade at night.
