Smokers switching to vaping have helped accelerate a long term decline in the Adult smoking rate in the UK. This has been helped by endorsement of vaping's harm reduction potential from both government and non-government health bodies in the UK. All smoking rate data, and vaping data 2013 onwards, from ONS. Vaping data before 2013 from Action on Smoking and Health (ASH) estimates, and Fontem Ventures internal estimates.

1. Smokingrate
Going‘cold
turkey’istheleast
effectivewayto
quitsmoking
Peopleshouldbe
advisedonthe
useofEVPsto
quitsmoking
2013 2014 2015 2016 2017
Smoking
4%
VAPING ACCELERATES DECLINE OF SMOKING UK
“EVPsaresignificantly
lessharmfulthan
smokingandthemost
popularstop
smokingdevice”
2010
Vaping
2012 2018
1.5 MILLION
(52%) EVP users
have replaced
smoking entirely
1.3 MILLION
(47%) EVP users
have replaced
smoking entirely
2.9M
2017
UK VAPERS #
2.8M
2016
UK VAPERS #
2.6M
2015
UK VAPERS #
2.1M
2014
UK VAPERS #
1.3M
2013
UK VAPERS #
700K
2012
UK VAPERS #
“EVPscanleadto
fallinsmoking
prevalence”
“Vapingisavery
legitimatepathformany
peopletoimprovetheir
healthandthereforethe
healthofthenation"
UKPrimeMinister
DavidCameron
“EVPsclassifiedas
beingaround95%
lessharmful”
15.8%
“EVPsare
definitelyless
harmfulthan
smoking”
“EVPScontributingtoat
least20,000successful
extraquitsperyear,and
potentiallymanymore”
19%
EVPsembracedin
newtobaccocontrol
planforEngland
UK Adult
Smoking
Prevalence
Source: ONS Data
“EVPsdonotappear
tobeunderminingthe
long-termdeclinein
cigarettesmokingin
theUKamong
youngpeople"
“Longtermvaping
useunlikelytoexceed
5%oftheharmfrom
smokingtobacco”
“Workplaces
encouragedtopermit
vapingtosupport
EVPusers”
Campaign
launchedto
raiseawareness
ofEVPs