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Storytelling the 7 key principles + 1
- 3. Today, a Story is trasmedia:
in and out of multiple channels of
communication.
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2. Multiplicity
- 5. 4. Fictional Realism
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A story becomes part of the real world
and are extracted from the story lines of
development of our identity.
- 6. 5. Seriality
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The stories open, close and reopen. Not only the
pieces of the story are dispersed over different
segments within the same medium
but are spread in different media.
- 7. 6. Individuality
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The narratives (political, organizational,
consumables)
are more subjective.
They rely on the point of view of a
character / author of the story.
This generates greater identification.