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Davide ‘Folletto’ Casali
THE THREE SPEEDS OF
EFFECTIVE COLLABORATION
Designer Startup Advisor
NIGHT.EU
Manifesto Ibridi
m a n i f e s t o i b r i d i . o r g
@Folletto
PART 1
HABITS FLOW
“
”
Forrester Research Report
Approximately 70%
of projects fail
because of lack
of user acceptance.
PROCESSES ARE STATIC,
SLOW TO CHANGE, ABSTRACT
MODEL
What you think happens
REALITY
What really happens≠
REAL FLOWS EXIST ACROSS PROCESSES
That’s perfectly fine!
PART 2
THREE SPEEDS
— COLLABORATION —
YOU + OTHER + OBJECTIVE
COLLABORATION HAS DIFFERENT LEVELS
LEVELS
LEVELS
LEVELS
LEVELS
THERE IS NO ‘ONE’ COLLABORATION TOOL
QUICK CHATS
EMAIL EXCHANGES
DOCUMENTATION
REALTIME ASYNC STORAGE
REALTIME ASYNC STORAGE
one-to-one one-to-few one-to-many
you must be there you will be there you’re not there
REALTIME
Skype
Messenger
Phone
Meetings
“Chat”
ASYNC
Email
Socialcast
Yammer
Forum
“Activity Flow”
STORAGE
Confluence
Sharepoint
Jira
GitHub
“Database”
RULE #1
Your collaboration strategy must cover
all the three speeds to be effective.
COROLLARY
There’s no single collaboration tool
that fits all the three speeds.
RULE #1
Your collaboration strategy must co...
Confluence
Skype
SharePoint
GitHub
Lync
Socialcast
Yammer
Box
STORAGEASYNCREALTIME
* this is about effective and simple fea...
Most vendors consider this
synonymous with social
ASYNC
“Activity Flow”
+ +
REALTIME ASYNC STORAGE
RULE #2
Don’t put two competing solutions at
the same layer.
COROLLARY
Face to face meetings don’t count
unless you’re a small startup.
RULE #2
Don’t put two competing solutions at
th...
+ +
STORAGEASYNCREALTIME
+ +
STORAGEASYNCREALTIME
Lync Socialcast SharePoint
+ +
STORAGEASYNCREALTIME
IRC P2 WordPress
+ +
STORAGEASYNCREALTIME
Skype Confluence Confluence
+ +
STORAGEASYNCREALTIME
Hangouts
Google
Mail
Google
Drive
Hangouts
Google
Mail
Google
Drive
RULE #3
Allow some form of integration
between the three speeds.
COROLLARY
If possible integrate also the existing
company systems through APIs.
RULE #3
Allow some form of integration
bet...
PART 3
STRATEGIES
STORAGEASYNCREALTIME
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype Email Box
Skype Email Confluence
UNIT 3 Meetings SocialCast Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email
Email Confluence
UNIT 3 Meetings SocialCast
Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email Confluence
UNIT 3 Meetings
SocialCast Box
STORAGEASYNCREALTIME
UNIT 2
UNIT 1
Skype
Email Confluence
UNIT 3 Meetings
SocialCast Box
BRIDGE
+ +
REALTIME ASYNC STORAGE
“
”
Bruno Munari
To complicate is easy, to simplify is hard.
To complicate, just add,
everyone is able to complicate.
Few ...
Thanks.
@Folletto
The Three Speeds of Effective Collaboration
The Three Speeds of Effective Collaboration
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The Three Speeds of Effective Collaboration

The Three Speeds are a simple and effective model to think about collaboration strategy, adoption and tool selection for companies.

From a talk I gave at MEX 2013 (London).

Here one of the examples I gave, about Atos switching away from email:
http://www.ft.com/cms/s/0/11384220-8761-11e2-bde6-00144feabdc0.html#axzz2fv5QOuzH

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The Three Speeds of Effective Collaboration

  1. Davide ‘Folletto’ Casali THE THREE SPEEDS OF EFFECTIVE COLLABORATION
  2. Designer Startup Advisor NIGHT.EU
  3. Manifesto Ibridi m a n i f e s t o i b r i d i . o r g
  4. @Folletto
  5. PART 1 HABITS FLOW
  6. “ ” Forrester Research Report Approximately 70% of projects fail because of lack of user acceptance.
  7. PROCESSES ARE STATIC, SLOW TO CHANGE, ABSTRACT
  8. MODEL What you think happens REALITY What really happens≠
  9. REAL FLOWS EXIST ACROSS PROCESSES
  10. That’s perfectly fine!
  11. PART 2 THREE SPEEDS
  12. — COLLABORATION — YOU + OTHER + OBJECTIVE
  13. COLLABORATION HAS DIFFERENT LEVELS LEVELS LEVELS LEVELS LEVELS
  14. THERE IS NO ‘ONE’ COLLABORATION TOOL
  15. QUICK CHATS
  16. EMAIL EXCHANGES
  17. DOCUMENTATION
  18. REALTIME ASYNC STORAGE
  19. REALTIME ASYNC STORAGE one-to-one one-to-few one-to-many you must be there you will be there you’re not there
  20. REALTIME Skype Messenger Phone Meetings “Chat”
  21. ASYNC Email Socialcast Yammer Forum “Activity Flow”
  22. STORAGE Confluence Sharepoint Jira GitHub “Database”
  23. RULE #1 Your collaboration strategy must cover all the three speeds to be effective.
  24. COROLLARY There’s no single collaboration tool that fits all the three speeds. RULE #1 Your collaboration strategy must cover all the three speeds to be effective.
  25. Confluence Skype SharePoint GitHub Lync Socialcast Yammer Box STORAGEASYNCREALTIME * this is about effective and simple features not simply a feature checklist
  26. Most vendors consider this synonymous with social ASYNC “Activity Flow”
  27. + + REALTIME ASYNC STORAGE
  28. RULE #2 Don’t put two competing solutions at the same layer.
  29. COROLLARY Face to face meetings don’t count unless you’re a small startup. RULE #2 Don’t put two competing solutions at the same layer.
  30. + + STORAGEASYNCREALTIME
  31. + + STORAGEASYNCREALTIME Lync Socialcast SharePoint
  32. + + STORAGEASYNCREALTIME IRC P2 WordPress
  33. + + STORAGEASYNCREALTIME Skype Confluence Confluence
  34. + + STORAGEASYNCREALTIME Hangouts Google Mail Google Drive Hangouts Google Mail Google Drive
  35. RULE #3 Allow some form of integration between the three speeds.
  36. COROLLARY If possible integrate also the existing company systems through APIs. RULE #3 Allow some form of integration between the three speeds.
  37. PART 3 STRATEGIES
  38. STORAGEASYNCREALTIME
  39. STORAGEASYNCREALTIME UNIT 2 UNIT 1 Skype Email Box Skype Email Confluence UNIT 3 Meetings SocialCast Box
  40. STORAGEASYNCREALTIME UNIT 2 UNIT 1 Skype Email Email Confluence UNIT 3 Meetings SocialCast Box
  41. STORAGEASYNCREALTIME UNIT 2 UNIT 1 Skype Email Confluence UNIT 3 Meetings SocialCast Box
  42. STORAGEASYNCREALTIME UNIT 2 UNIT 1 Skype Email Confluence UNIT 3 Meetings SocialCast Box BRIDGE
  43. + + REALTIME ASYNC STORAGE
  44. “ ” Bruno Munari To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.
  45. Thanks. @Folletto

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