1. Social Usability Workshop
Gianandrea Giacoma & Davide ‘Folletto’ Casali

2. 0
This workshop

3. 1 2 3 4

4. Intro Analysis Design End
20’ 45’ 50’ 5’
1 2 3 4

5. Intro Analysis Design End
20’ 45’ 50’ 5’
1 2 3 4

6. 1
What is Social
Usability?

7. Everything is social

8. The walkman
Designed to isolate oneself,
used to connect people.

9. Word
A personal tool
used to create text... to be shared.

10. The wall
Designed to divide,
it’s a meeting point for teenagers.

11. Motivational
Design
Social
Usability

12. Social
Dynamics
System

13. Social
Dynamics
?
System

14. Social
Dynamics
Social
Usability
System

15. Social Usability is
a quality attribute
that assesses how easy
social interaction
are to make.

16. Social
Dynamics
If we remove
Social
Social
Usability
Usability...
System

17. ...we are
Social removing social
Dynamics dynamics as
well
Social
Usability
System

18. Social Usability is an
enabling factor

19. But, it isn’t a must!

20. I may want to
emphasize
useful social behaviours

21. I may want to
dampen
harmful social behaviours

22. Balance

23. Four properties: RICE
R
E I
C

24. Relations
findability curiosity
time
themes R
excellence
management
privacy
separation
proximity
public relations

25. Identity
amplitude appearance
mood
interests
person
I
uniqueness
privacy
group avatar

26. Communication
speed
richness
quantity
private
plural public
sync
C async
parallelism aggregability

27. Emergence of Groups
findability easiness
presence
E
longevity liveliness
bottom-up frequency

28. No more patterns!

29. We want the reasons
behind patterns, a
pattern without context
is deceiving!

31. Is there a way to ____?

32. For example:

33. Is there a way to
express yourself?
I

34. Is there a way to
show up in a group due
to the things you do?
E

35. The process

36. 1
Outline
giving a star-evaluation to the elements on the list

37. 1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.

38. 1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.
3 User tests
asking the same questions to an user, during a test

39. 1
Outline
giving a star-evaluation to the elements on the list
2 Analysis
finding the user paths/journeys, maybe using goms.
3 User tests
asking the same questions to an user, during a test
4 Merge
correlating the design objectives

40. 2
Analysis with
Social Usability

42. Analysis
— Create groups of max 5 people each.
— Agree on a website to analyze using
the Social Usability Checklist.
— Which properties do exist?
— Which properties are missing?
— It’s possible to improve it?
— Is there something to be added?
20’ — Is there something to be removed?

43. Discussion
— for each group:
— Show the best case found.
— Show the worst case found.
— What’s the first thing that you will
change? Why? Does it add or
improve a social property?
20’

44. 3
Design with
Social Usability

46. Design
— No more groups now! :)
— for each one of you:
— Choose a single item in the Social
Usability Checklist.
— Try making a paper prototype in 15’
for that item.
15’

47. Test
— Create pairs.
— for each pair:
— Make a mini usability testing with
the paper prototype you just did.
— Six minutes for each person, then
change roles.
— In the end, try to sum up what’s
12’
changed.

48. Discussion
— Let’s see the prototypes!
— What was your objective?
— Did you found anything interesting?
— Could it be an universal solution, or
a local one?
— Could we integrate all the solutions
here in a single social network?
— Will a different objective change
20’
your design?

49. 4
Wrapping up

50. The Social Usability
methods

51. can be applied to both
existing services

52. and new ideas.

53. “Social” is overrated

54. You have to choose:
avoid doing everything.

55. It’s important to relate the
sociality with:

56. objectives

57. and motivations

58. Designing with Social
Usability means this:
choosing.

59. You have to evaluate
every element in the
Checklist
with motivations and
objectives.

60. Q&A
— Feel free to ask or comment! ;)

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Frontiers of Interaction 2010
Rome, 3-4 june 2010
frontiersofinteraction.it