1. Information Arquitecture and Interactive Design
In the following pages you can have an optical view of the redirecting procedure of the user
to the shop, starting from the homepage, continuing by clicking on a product after
comparison and finally buy this product. Also, there will be a view of the procedure that a
merchant follows to apply and finally to make a registration (lead).
Starting with the Sitemap and continuing with the Low Fidelity Wireframe, High Fidelity
Wireframe and the Flowchart of the interactions.
a. Sitemap
7. c. High Fidelity Wireframe
Home
The general goal of the website, starting from the homepage, is to motivate the user
to click on the products and afterwards to buy them. In that way, the site will have
earnings from the shops which pay per click or per sale. To achieve this goal, the
homepage should guide the user in the most easy and fast way for the best deal.
8. Comparing a Product and Redirecting to the Shop
When the user finds the product his interested in, he is able to see the list of the
prices from the shops. There are two categories of users: the one that knows the
product details and the one that is looking for more details. This page includes all the
necessary info about the product and the shops and the mail attention is given to the
price comparison. By clicking on one of the prices, the user is being redirected to the
shop. If this shop is co-operating with pay per click, then is getting automatically
charged in its account, otherwise is getting charged with the sale.
9. Be Partner Shop
At this page, the interested merchant can see statistical information about the
website’s traffic, as the Media Kit, a dynamical number with the names of the
participating shops and also a video with the website’s tour. Moreover, he can apply
for registration or contact for more details and info and in that case a representative
of the website will contact him.
10. Apply For Registration
In the previous page “Be Partner Shop” the merchant could see info about traffic, use
and participating shops of the website. In this page, the interested merchant applies
for a registration, which is the next step for joining the platform. Here are requested
some info about the shop. These info are necessary for checking the loyalty, the
category and the XML feed of the shop. After the application, a BCN representative
will contact with the shop, informing about the approval or not. If the shop will be
approved, the merchant will receive an activation mail with the co-operation details
and how to create an account.
12. d. Flowchart of Interaction
In the Flowchart of Interaction below is optically explained the procedure in which bcn is
succeeding earnings by user and shop. The ways that this can be achieved are different. For
example, there are accesses through Google results, banners or promotions going to landing
pages etc. In this flowchart we can see the most possible scenario of the procedure
somebody can follows, starting from bcn’s home page.
A user has the options for finding the product he is interested in through the search engine
or the categories. In both ways and after the appropriate filtering, he will be driven to a page
with the product result. In this page, he will see the product’s details and he will compare
the prices of each shop. Continuingly and after he clicks to the price on the list, he will be
redirected to the shop. From this redirection, bcn is earning Pay Per Click (PPC) commission
from the hosting shop. While the user is at the shop, there are two options, buying or not
buying a product. If the purchase will be successful, bcn is earning the Pay Per Sale (PPS)
commission.
13. About the shop, there are two ways for registration. The first one is through the contact
form, in which way a representative person from bcn will contact to the merchant for giving
more info and forwarding apply for a registration. The second way is when the merchant
doesn’t need any more info and proceed to the form “Apply for Registration”. In both ways,
the merchant gives the necessary info like URL, XML, main category, VAT number etc. These
info going to be cross checked from BCN and if they fit with the its policy the shop will be
approved. After approval, the merchant will receive an activation mail with the co-operation
details and how to create an account. In that mail, the merchant by clicking on the activation
link, will be redirected to a page with all the necessary fields for the co-operation, which has
to fill and will be charged with the activation field, as long as the products are published.
