The document discusses the growing importance of mobile websites as mobile internet usage increases. Some key points: - By 2014, mobile internet usage is expected to surpass desktop usage as over 70% of people now use mobile phones. - Half of all local searches are conducted on mobile devices. - Content on mobile sites needs to be simplified and prioritized for quick consumption on small screens with vertical navigation instead of horizontal. - HTML5 and CSS3 can help websites render properly across devices, and services exist to create optimized mobile versions of sites. - Examples of good mobile sites keep content simple with minimal links while bad sites have ads that cover content or too many words and links.

1. PROJECT
THE IMPORTANCE OF GOING MOBILE
UPDATING YOUR SITE FOR THE NEW MOBILE AGE
DATE BY
JULY 30, 2011 FRANCISCO NIEVES

2. Introduction
With more and more users accessing the
Internet through mobile devices the
importance of having a Mobile website may
one day surpass having one on a Desktop
website. Now is the time to make your site
mobile. This is why...
Introduction about why it is important to have a
mobile presence on mobile devices.

3. Mobile & Tablet Growth
Of the worlds 4 Billion mobile phones 1 Billion
are smart phones
By 2014, mobile internet should take over
desktop internet usage
1/2 of all local searches are done on a mobile
device
Mobile growth is said to double its internet
usage by 2014. Right now over 70% of the
world uses a mobile phone. Half of all local
searches are done on a mobile device.

4. How mobile usage impacts web design
Content is simpler and prioritized
Navigation is vertical instead of horizontal as in
picture on slide 1
A site is integrated with phone functions such as
a phone number and geo location
No more footers, hyperlinks, and graphics
A touch pad impacts how people maneuver on a screen.
Most wanting quick info-in and out.

5. Technologies to make websites
accessible on all devices
HTML5 and CSS3 can help a website render
correctly in most desktop and mobile devices
Mobify, a popular service for creating a mobile-
optimized version of a website
User Agent detection is an automatic mobile
device detection where a server makes a
decision on what to serve based on the browser
HTML5 will be THE standard for most websites
because it will allow a site to use just HTML so it
renders on almost all browser either mobile or none
mobile.

6. GREAT MOBILE SITE EXAMPLES Great example of Vertical Navigation with little
to no Hypertext linking
LESS IS MORE

7. MORE GREAT EXAMPLES

8. Bad
examples
Don’t use ads that cover
the site. Minimize the
graphics.

9. More bad
examples
Too many words and hyper-
text links. This looks like too
much reading. Users want a
quicker experience.

10. To conclude, the mobile market is where
the future of the Internet is heading.
Without a mobile presence a business’s
site will be left behind where only a dusty
desktop computer will see it. Everyone
else who surfs the web on their mobile
device will find your competitors. Be the
first to switch and have a presence.
Mobile Internet is the new Desktop Internet.
Don’t you wish you has an online presence
when the Internet first started?

11. RESOURCES
Slide 4
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Slide 5
http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
Slide 6
http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/
Pic Slide 6 and 7
http://media.tumblr.com/tumblr_ljjwhx5mFn1qz5ecf.jpg
Pic Slide 1 White Castle
http://5th-avenue-marketing.com/images/mobile_site.png
Bad Nokia Mobile Example
http://mpfoxx.com/demos/mobile_usability/nokia.png
Bad Example 2