1. Signal Austin: The Leveraging Local Conversation AUSTIN, TX March 10 th , 2011

2. The Pepsi Refresh Project @shivsingh http://goingsocialnow.com

5. Brand Marketing Digital Marketing Cause Marketing Pepsi Refresh Project Bringing three dimensions of marketing together = Transformational and meaningful marketing impact on mass scale

12. What’s happened The Core Program Time $1.3 million $1.3 million $1.3 million $1.3 million $1.3 million $1.3 million $1.3 million Month 1 Month 2 Month 3 Month 4 Month 4 Month 5 Month 6

13. What’s happened THE BASIC PROGRAM STRUCTURE Time $1.3m $1.3m $1.3m $1.3m $1.3m $1.3m $1.3m Month 1 Month 2 Month 3 Month 4 Month 4 Month 5 Month 6

14. What’s happened Expanded for our Retail Partners Month 3 Shopper Extensions Month 3 Shopper Extensions Month 3 Shopper Extensions Time Month 1 Month 2 Month 3 Month 4 Month 4 Month 5 Month 6

15. What’s happened Taken to Celebrities and to Sports MLB Extensions Month 3 Shopper Extensions Month 3 Shopper Extensions Month 3 Shopper Extensions Celebrity Extensions Time Month 1 Month 2 Month 3 Month 4 Month 4 Month 5 Month 6

18. And to help the Gulf recover Month 3 Shopper Extensions Month 3 Shopper Extensions Month 3 Shopper Extensions MLB Extensions Celebrity Extensions Do Good for the Gulf Time Month 1 Month 2 Month 3 Month 4 Month 4 Month 5 Month 6

21. What’s happening in 2011

22. Ingredients For Success in 2011 Pop Culture Integration Opportunities + Value creation for everyone 2010 successes and momentum + Sharper focus on millennials + Brand Ethos of Challenger And Fun + Appropriate game Mechanic elements + Dynamic digital media partnerships + Branded Entertainment thinking +

24. More Social, More Fun & More Marketing Impact

26. Don’t miss Monday, March 14th at 5:00pm in the AT&T Center. “Under the hood of the Pepsi Refresh Project ” Thank you, @shivsingh