CONTENT & CONSUMER INFLUENCE, Luke Beatty, Vice President, General Manager Yahoo
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CONTENT & CONSUMER INFLUENCE, Luke Beatty, Vice President, General Manager Yahoo
- 1. Signal la: the content marketing conversation Los Angeles/ February 9, 2011
- 2. CONTENT & CONSUMER INFLUENCE Luke Beatty Vice President, General Manager February 8, 2011
- 3. 400,000 AUTHENTIC VOICES THE YAHOO!CONTRIBUTOR NETWORK
- 4. 2005 CONTEXT = CONTEXTUAL ADVERTISING
- 5. 2008 CONTEXT = HYPER-TARGETED DISPLAY
- 6. 70% of the content you consume on a daily basis is crowd sourced. 30% of the content you consume on a daily basis is by someone you know. Source: EMC Source: Pew CONSUMER INFLUENCE
- 7. 2011 Brand relevant assignments CONTEXT = CONTENT MARKETING
- 8. CONTEXT = CONSUMER ACTIVATION
- 9. CONTEXT = CONSUMER ACTIVATION
- 10. CROWD SOURCED EDITORIAL DEVELOPMENT
Hinweis der Redaktion
- Quick overview of the Yahoo! Contributor NetworkCommunity of 400,000 contributors – an open platform of writers, photographers and videographers. We “ACTIVATE” the very best contributors with specific assignments3. They submit articles that are published on Yahoo! sites, including Associated Content