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Special Announcement - Robert Ciccone, American Express OPEN

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Signal Chicago 2012
Signal Chicago 2012
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Conversational Marketing Summit New York, NY June 6, 2011
Bringing the Power of Online Reputation Management to Small Businesses Robert CicconeVice President - American Express OPEN
“We need help to grow our business” Getting & retaining customers Improving profitability & cash flow Saving time
Small Businesses and Social Media 44% of entrepreneurs use social media to promote their business Facebook 35% LinkedIn 15% Twitter 10% Blog 8% YouTube 8% FourSquare 2% American Express OPEN’s 2011 Small Business Monitor
Risk Or Benefit for Small Business? 90%of consumers trust recommendations from people they know 70%trust consumer opinions online* 54% of small businesses use social networks to monitor feedback** *The Neilson Company **SBSI, University of Maryland and Network Solutions
Small Businesses Need/Want to… MANAGE their online presence LEARN what their customers are saying CONNECT online with their customers American Express OPEN introduces YourBuzz. FREE
A Small Business: Finnegan’s Grill “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.” Billy Carey, Owner
A Small Business: Finnegan’s Grill “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.” Billy Carey, Owner
A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.” Billy Carey, Owner
Learn more about YourBuzz www.yourbuzz.com

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Special Announcement - Robert Ciccone, American Express OPEN

  • 1. Conversational Marketing Summit New York, NY June 6, 2011
  • 2. Bringing the Power of Online Reputation Management to Small Businesses Robert CicconeVice President - American Express OPEN
  • 3. “We need help to grow our business” Getting & retaining customers Improving profitability & cash flow Saving time
  • 4. Small Businesses and Social Media 44% of entrepreneurs use social media to promote their business Facebook 35% LinkedIn 15% Twitter 10% Blog 8% YouTube 8% FourSquare 2% American Express OPEN’s 2011 Small Business Monitor
  • 5. Risk Or Benefit for Small Business? 90%of consumers trust recommendations from people they know 70%trust consumer opinions online* 54% of small businesses use social networks to monitor feedback** *The Neilson Company **SBSI, University of Maryland and Network Solutions
  • 6. Small Businesses Need/Want to… MANAGE their online presence LEARN what their customers are saying CONNECT online with their customers American Express OPEN introduces YourBuzz. FREE
  • 7. A Small Business: Finnegan’s Grill “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.” Billy Carey, Owner
  • 8. A Small Business: Finnegan’s Grill “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.” Billy Carey, Owner
  • 9. A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.” Billy Carey, Owner
  • 10. Learn more about YourBuzz www.yourbuzz.com