Brief Study on Volkswagen

1. A BRIEF STUDY ON VOLKSWAGON
Das Auto.
•
Subject: Managerial Economics
Submitted To:
Submitted By:
Dr. Santosh Singh
Parakhmain Gohain
Avinash Kumar
Shashank Kumar
Vishal Sharma
Akash Kumar
Narendra Kumar

2. History
• Volkswagen
• It is a German automobile manufacturer headquartered in Wolfsburg, Lower
Saxony, Germany. Volkswagen is the top-selling and original marquee of
the Volkswagen Group, the biggest German automaker and the second
largest automaker in the world.
• Volkswagen has three cars in the top 10 list of best-selling cars of all time
compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen
Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has
the most cars of any automobile manufacturer in the list that are still being
manufactured. Volkswagen ranks first in spending the most money of any
automaker on research and development as of 2011.
• Volkswagen means "people's car" in German. Its current slogan is "Das
Auto" ("The Car").

3. Volkswagen India:
• Volkswagen India Private Limited was founded in the year 2007. It is an
automotive manufacturer based in Chakan, Pune. Volkswagen AG,
Germany, is the parent company of Volkswagen India Private Limited and
has invested over INR 4,000 crores for setting up a state-of-the-art
manufacturing facility in Chakan
• Manufacturing Facilities: Volkswagen India Private Limited operates a
manufacturing plant in Chakan, Maharashtra which is capable of producing
200,000 vehicles per annum. Along with the manufacturing of Volkswagen
Polo and Volkswagen Vento, the plant is also shared by Skoda Auto India
Private Limited for manufacturing the Skoda Rapid.
• Group operates 60 production plants around the world.
• Volkswagen AG, is globally represented by 9 brands- Audi, Bentley, Bugatti,
Lamborghini, Scania, Seat, Skoda, Volkswagen Commercial Vehicles
(Volkswagen Nutzfahrzeuge) and Volkswagen Passenger Cars.

4. .
• After Skoda Fabia and Hyundai I-series models, the Volkswagen
Polo is definitely a car that will make a big difference in
consumer buying patterns. Cool looks, defined features and
above all – “the brand Volkswagen” with “the GERMAN
ENGINEERING.”

5. Product
• Volkswagen Polo& Vento is one of the best looking hatchbacks in
the Indian car market today
• Polo & Vento has understated looks with a very contemporary
new design with a slightly wide and balanced stance.
• Volkswagen Polo& Vento has spacious interiors and comes with
good interior build quality.
• Volkswagen Polo & Vento includes features such as tilt and
telescopic adjustable power steering, power windows, CD and
MP3 stereo music system with 4 speakers, front armrests and has
plenty of storage areas within and a large boot space of 280 liters.
• The pricing combined with the German build quality makes it
good value for the money that you are paying for this hatchback.

6. Advantages of Polo & Vento
• Great looks
• Great build quality
• Excellent ride and handling
• Good fuel economy (diesel)
• Amazing power steering
• Good suspension.
• Polo & Vento also offers remote keyless central locking that
includes remote window up/down on the highline, which is
unique in the segment.

7. Features
Functional features
• Leatherette seat covering.(Gives a luxurious feel and an
enhanced look to the interiors)
• Space max Control. (Helps you maximize rear legroom by
shifting the front seat easily)
• Remote opening – closing of all windows. (Control all
windows at your fingertips)
• Navigation. (Reach your destination without hassles)

8. Exteriors Features
• Body colored bumpers.
• Chrome strip in front grill.
• Galvanized body with 6 years anti-corrosion
warranty.
• Green tinted heat absorbing glass.
• Halogen headlights.
• “15” steel wheels with full wheel covers.

9. Interiors Features
• Gear shift knob and interior door handles in
chrome.
• Storage compartment in front doors
• Sunglass storage inside glove box.
• Single folding rear seat backrest.
• 3 Grab handles above doors, folding, with
coat hooks.

10. Safety Features
• Front disc brakes
• Height adjustable headrests front and 2
headrests rear
• Electronic anti-theft immobilizer
• Interior rear view mirror, manual day/night
• High mounted third brake light and airbags

11. Comfort features
• Central locking with boot opener in company logo.
• Digital clock, fuel gauge, warning lights for high coolant
temperature and low oil pressure.
• Front intermittent wipers.
• Fuel lid with push style opening and central locking.
• Instrument cluster with tachometer, speedometer, odometer, trip
odometer.
• Outside rear view mirror driver & passenger side, manually
adjustable from inside, convex Power steering.
• Power windows front.
• Radio preparation includes roof antenna and partial pre wiring.

12. Why people opt for polo &
Vento?
• Aesthetic appeal.
• Highly engineered performance.
• Safety.
• Price.
• Premium Feel.
• Brand Image of VW.
• Great fuel efficiency of 20 km per litre (Highway) for the diesel
variants.
• Positive Word of Mouth.
• Three Variants (Trend / Comfort / Highline).

13. Price List of Vento
Price List- Vento
Technical Specification
Model Engine Capacity(cc) Max.poweroutput[PS(kW)@rpm] Max.torque (Nm@rpm) Transmission
Vento1.2L(TSI Petrol) 1197 105(77)@5000 175@1500-4100 7speedDSGautomatic
Vento1.6LPetrol 1598 105(77)@5250 153@3800 5speedmanual
Vento1.6L(TDI Diesel) 1598 105(77)@4400 250@1500-2500 5speedmanual
VolkswagenModel (Petrol ExShowroomPrice Comprehensive Insurance Individual Corporate Logistics OnRoadPrice Individual OnRoadPrice Corporate
Trendline (Metallic) 755658 25009 35206 35206 6000 821873 821873
Trendline (NonMetallic) 745771 24744 34760 34760 6000 811275 811275
Comfortline(Metallic) 816988 2626650 37964 37964 6000 887602 887602
Comfortline(NonMetallic) 807101 26386 37520 37520 6000 877007 877007
Highline 902956 28951 41833 41833 6000 979740 979740
VentoTSI 1008875 31786 56688 56688 6000 1103353 1103353
Vehicle Model (Diesel) ExShowroomPrice Comprehensive Insurance Individual Corporate Logistics OnRoadPrice Individual OnRoadPrice Corporate
Trendline (Metallic) 871781 28117 40430 40430 6000 946328 946328
Trendline (NonMetallic) 861894 27852 39985 39985 6000 935731 935731
Comfortline (Metallic) 934836 29804 43268 43268 6000 1013908 1013908
Comfortline (NonMetallic) 924949 29540 42823 42823 6000 1003312 1003312
Highline 1008879 31786 56688 56688 6000 1103353 1103353
Mobile 9639004042/43
Mohabewala,SharanpurRoad
VolkswagenDehradun
SLOAutomobilesPvt.Ltd
SharanpurRoad
Dehradun248001

14. Price List of Polo
Price List-Polo
Technical Specification
Model Engine Capacity (cc) Max. power output [PS (kW)@ rpmMax Torque (Nm @ rpm) Transmission
Polo 1.2L Petrol 1198 75(55)@5400 110 @3750 5-speed manual
Polo 1.2L Diesel 1199 75(55)@4200 180 @2000 5-speed manual
Vehicle Model (PETROL) Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price On Road Price Corporate
Trendline (metallic) 510736 14712 24183 24183 6000 555631 555631
Trendline ( Non metallic) 500849 14460 23738 23738 6000 545047 545047
Comfortline (Metallic) 568802 16196 26796 26796 6000 617714 617794
Comfortline (Non Metallic) 558915 15943 26351 26351 6000 607209 607209
Highline 615927 17400 28917 28917 6000 668244 668244
Highline GT (TSI) 807101 22283 37520 37520 6000 872904 872904
Vehicle Model (DIESEL) Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price On Road Price Corporate
Trendline (metallic) 620569 22803 29136 29126 6000 678498 678498
Trendline ( Non metallic) 610682 22466 28681 28681 6000 667829 667829
Comfortline (Metallic) 678624 24780 31738 31738 6000 741142 741142
Comfortline (Non Metallic) 668737 24443 31293 31293 6000 730473 730473
Highline 725694 26382 33856 33856 6000 791933 791933
Polo Cross 982595 28321 36417 36417 6000 853333 853333
Polo Cross GT TDI 817906 26675 38006 38006 6000 888587 888587
Dehradun 248001
Mobile 9639004042/43
RTO Registration charges
Volkswagen Dehradun
SLO Automobiles Pvt. Ltd
Mohabewala, Sharanpur Road
Sharanpur Road

15. Cars Sold in 2013-14
Month No of Cars sold
April 26
May 10
June 15
July 19
August 30
September 18
October 34
November 19
December 28
January 37
February 38
march 27
Total Cars sold 304 Average cars sold= 25.33

16. 0
5
10
15
20
25
30
35
40
No of Cars sold

17. Sales Forecast for the next 6 months
y = 1.555x + 16.52
R² = 0.393
0
5
10
15
20
25
30
35
40
demand
No of cars
No of cars Linear (No of cars )
Using Regression analysis method

18. Sales Forecast for the next 6 months
32
33
34
35
36
37
38
39
40
41
42
April May June July August
Series1
April 35.12
May 36.67
June 38.22
July 39.77
August 41.32

19. Factors affecting sales trend
• Festive offers
• Income
• Lifestyle of a person

20. AWARDS
Volkswagen having won multiple awards over the years
including some of the most prestigious honor’s in the
Australian automotive industry.
• 2009 - Volkswagen Golf
• 2010 - Volkswagen Polo
• 2012 - Volkswagen up!
• 2013 - Volkswagen Golf

21. Buying enquires
This is based on self-analysis and interpretation. Total Number of
consumers are assumed to be 100
1. Which car (fuel based) do u prefer?
a) Petrol
b) Diesel
c) L.P.G.
Data analysis:
•
• Interpretation: By the result we came to know that the
customers go for Diesel one with sound quality
Customer Preference N0. Of Customers
Petrol 40
Diesel 60

22. 2. What do you feel great about your car when compared to other
cars in the market?
a) Fuel efficiency
b) Durability
c) Low maintenance
d) Sound quality
e) Safety
Data analysis:
Customers Perspective No. Of Customers
Fuel Efficiency 30
Low Maintenance 18
Sound Quality 22
Safety 30
Interpretation: From this question we can position the cars according to the customer’s
perspectives. Many of the VOLKSVAGEN customers are buying the cars by seeing its Brand
Name only. The no. of customers satisfied with the fuel efficiency is very low.

23. 3. What kinds of offers do you like or expect from the dealer?
a) Free insurance
b) Special discount on sale of cars
c) Extending the service period
d) Finance availability with 0% interest
Data analysis:
• Interpretation: By the result of this question we come to know about the
various promotional techniques/offers which attract the customers. From
the above analysis many customers are expecting the extension in the
service period from the various offers given to them.
Offers No. Of Customers
Free Insurance 16
Special Discount on sale of car 14
Extended the service period 40
Finance with 0% Interest 30

24. 4. What more do you expect from your dealer?
a) Information about new cars
b) Information about service and mileage
c) Assistance regarding loans and insurance
d) Understanding customer needs
Data analysis:
Interpretation: Most of the customers are expecting the
information about service and mileage regarding the cars from
the dealer. From the above analysis we come to know about the
customer’s expectations and their post purchase service
demands from the dealer
Expectations of customer No. of customers
Information about new cars 20
Information about service and mileage 36
Assistance regarding loan & insurance 20
Understanding customer needs 24

25. 5. Where do you get your car serviced regularly?
a) At authorized service center
b) At a local workshop near my home
Data analysis:
Interpretation: Most of the Volkswagen customers are interested
to service their vehicles only at the authorized dealers. From this
we come to know what the importance of authorized service
centers for car is.
Place of service No. of customers
At authorized service center 70
At a local workshop near home 30

26. 6. What’s your opinion on the price list of Volkswagen cars?
a) Affordable by common man
b) Affordable only by rich man
c) Can’t say
Data analysis:
Interpretation: More than 80% of customers think that
VOLKSWAGEN cars are affordable only by rich men. These cars are
too expensive for an economic/common man of the society.
Customer opinion No. of customers
Affordable by common man 14
Affordable only by rich man 84
Can’t say 04

27. THANKS