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Ähnlich wie Pinterest and how to make Businesses Successful on Pinterest - An Analysis by floodwave social
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Pinterest and how to make Businesses Successful on Pinterest - An Analysis by floodwave social
- 1. What is it & why does it matter?
- 2. First of all: What is Pinterest? A VIRTUAL PINBOARD It let’s users organize and share all the beautiful things they find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
- 3. Pinterest is also a curation engine A CURATION ENGINE People can browse pinboards created by other people and discover new products and get inspiration from people who share their taste. Users follow other users based on taste (not like on Facebook, where a social connection is important). A feed constantly shows new pins by these users.
- 4. The basics: How does it work? People pin images + videos Pins link directly to the source from the internet to their boards website ( referral traffic!) 1 2 3
- 5. What makes Pinterest so addictive? 1 SELF EXPRESSION visual expression no privacy issues interactive audience 2 PRODUCT DISCOVERY easy to use new inspiration tastemaker 3 SOCIAL CURATION wishlist tool high relevancy network effects
- 6. And who is using Pinterest? USERS ARE >80% FEMALE, MEDIAN AGE ~30 & COLLEGE-EDUCATED Gender Age Education Male 20% 0 - 17 5% < HS diploma 5% Female 80% 18 - 24 17% High school 10% 25 - 34 30% Some college 60% 35 - 44 25% Bachelors degree 19% 45 - 54 16% Graduate degree 6% 55 - 64 5% 65 or more 2% Source: Google
- 7. Where are those users based? SHARE OF US BASED USERS HAS DECREASED, EU ACCOUNTS FOR OVER 20% Visitors by Country 18% North America 12% Europe 49% Asia RoW 21% Source: Alexa
- 8. And how big is Pinterest exactly? >100M MONTHLY VISITS, >12M UNIQUES. 97.48 MINS: AVERAGE TIME / VISITOR / MONTH Pinterest hit 10M US monthly unique visitors faster than any independent site in history Source: comScore
- 9. Why is Pinterest relevant for businesses? FOR MOST SITES, PINTEREST IS ALREADY DRIVING MORE TRAFFIC THAN: Source: shareaholic
- 10. A rapidly increasing number of businesses open up their presence on Pinterest A FEW OUT OF THE MANY THOUSANDS… ONLINE RETAILERS OTHERS
- 11. What can a business do on Pinterest? Put a face to your brand and showcase brand personality Direct communication between brands and customers Drive viral content Sell products Introduce new products Conduct market research Hold contests Offer specials
- 12. Numbers prove the impact of Pinterest! Pinterest drives significantly more traffic per user Referral Traffic as of Jan 2012 Members-to-Referrals Ratio Linkedin 0,2% Google+ 0,2% Linkedin Twitter 2,0% Facebook 26,4% Google+ Pinterest 3,6% Twitter Members as of Feb 2012 Google+ 90m Facebook Linkedin 135m Twitter 200m Pinterest Facebook 845m Pinterest 10m Source: Mashable
- 13. The generated traffic is highly valuable Pinterest is predicted to influence 40% of all purchases that are triggered by social networks 100% Average order value 52% higher for Pinterest 75% referrals Facebook 50% Pinterest Pinterest is driving new 25% customers: users are 50% more likely to be first 0% Twitter visitors to destination sites Q2 2011 Q4 2011 Q2 2012* Source: Mashable
- 14. Sounds complicate? We can help… Consulting Management Coaching floodwave offers the full floodwave’s Account floodwave offers coachings and spectrum of strategic consulting Management solution offers a workshops that we customize to and planning services for “no worries” package for your individual needs: Pinterest: Pinterest: - Strategy & Planning - Day-to-day Account - Personal or web-based - Monitoring & Benchmarking Management coaching - Research - Reporting & Realtime Control - Workshops FIND OUT MORE: www.floodwave.com social@floodwave.com