Alex Turner, Director of Sales Development at Wrike, presents "Aligning Sales and Marketing Teams Through Account-Based Marketing" in Boston #FlipMyFunnel Roadshow.

1. 1| Company All Hands. December 2015 slideWrike
Aligning Sales and
Marketing Teams
through Account-
Based Selling,
Alex Turner, Director of Sales
Development at Wrike

2. 2| Company All Hands. December 2015 slideWrike

3. 3| Company All Hands. December 2015 slideWrike
How did I get here?

4. 4| Company All Hands. December 2015 slideWrike
What exactly is Account-Based Sales Development?
Time to focus on accounts, not leads
Focus on conversions not leads
Recognize revenue not leads
Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)

5. 5| Company All Hands. December 2015 slideWrike
ABSD at Wrike - How do we tell the story?

6. 6| Company All Hands. December 2015 slideWrike
What’s Next?
Building a best in class Sales Development Org through Sales and Marketing Alignment