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Culture eats DevOps for
Breakfast
DevOps Summit
Chris Flink
@chrisflink
What is DevOps about?
The Cloud?
DevOps	Summit	Brussels	 @chrisflink
What is DevOps about?
10 Deploys a day?
DevOps	Summit	Brussels	 @chrisflink
What is DevOps about?
The Tools?
DevOps	Summit	Brussels	 @chrisflink
DevOps is about…
•  Not ( just) the tools, but the people
•  Separate Goals and Means
•  Not ( just) the people, but the culture
•  Make people feel safe and co-operate
•  Not ( just) the culture, but the behaviour
•  It is what you do, how you react, how you behave

DevOps	Summit	Brussels	 @chrisflink
The questions are
•  How to make two departments collaborate
•  How do you build a strong culture and influence
behaviour?
DevOps	Summit	Brussels	 @chrisflink
Implementing DevOps is about
Changing Organisational Culture
Nolost Capital helps companies create and
maintain a culture that enables them to be
successful and achieve business goals.

•  Using: Research, Data Analysis, Science
•  Providing: Business Intelligence, Coaching, Interventions
•  Chris Flink – Co-Founder
•  Data / Process / People / IT
•  Computer Science, Business and Psychology 

DevOps	Summit	Brussels	 @chrisflink
A short story
Tension between office and outside sales force
“Why can’t they pay more attention to the
quality of their notes for the offer?”

“Why are they always complaining, can’t they
see I’m busy generating business?”
DevOps	Summit	Brussels	 @chrisflink
The problem is not unique
•  MarSals (Marketing – Sales)?
•  ManLogs (Manufactoring – Logistics)?
•  What can we learn from this?
DevOps	Summit	Brussels	 @chrisflink
What’s causing the behaviour
•  Different goals and targets
•  No understanding of the peculiarities of each
others work
•  Busy doing ‘their’ work and no time for each
other
•  No dialog, no constructive feedback, just
blaming
DevOps	Summit	Brussels	 @chrisflink
Find a shared goal
•  Search for a broader perspective
•  Get together and have a dialog
•  Hint: Look at the company’s mission
•  Make Customers Happy
•  Enable the Business
•  Grow number of projects / clients / users
•  Etc.
DevOps	Summit	Brussels	 @chrisflink
Define a shared strategy
•  How to achieve this goal together
DevOps	Summit	Brussels	 @chrisflink
Make it fun!
DevOps	Summit	Brussels	 @chrisflink	
The	Fun	Theory	-	h;p://www.youtube.be/watch?v=2lXh2n0aPyw
It’s never ready
•  Continuous Feedback and learning
DevOps	Summit	Brussels	 @chrisflink
Second Question

How do you build a strong culture and
influence behaviour?
DevOps	Summit	Brussels	 @chrisflink
Story: Coolblue
•  Fast growing company
•  Doubling in size every 20 months
•  € 500+ million turnover
•  Secret of their success?
–  A very strong focus on the customer (external) and
organisation culture (internal)



Source: https://www.youtube.com/watch?v=CahqmZPZfVc (Dutch)
DevOps	Summit	Brussels	 @chrisflink
Approach
•  Know where you stand and where you are
coming from
•  Know where you want to go 
•  Know what steps to take when
DevOps	Summit	Brussels	 @chrisflink
Assess current situation
•  Employee research (questionnaires, interviews, ...)
–  What is working well and should be secured
–  What is not and should be changed
–  Hidden frustrations, incomprehension, resistance
•  Management / Stakeholder interviews
–  Business objectives
–  Restrictions
–  Willingness to change
DevOps	Summit	Brussels	 @chrisflink
What do you want to achieve
•  What is the desired behaviour?
– Make it explicit:

“After helping someone, you always ask if everything is
clear and if there is anything else he / she needs help with”

“When someone makes an error we don’t judge but ask
how we can help to recover first, and ask how we can
prevent it in the future after”
DevOps	Summit	Brussels	 @chrisflink
Take the right step at the right time
•  Laws of Psychology apply
– Maslow Pyramid
– Adam’s Equity model
DevOps	Summit	Brussels	 @chrisflink
DevOps	Summit	Brussels	 @chrisflink
Start!
•  Make sure everybody feels safe
– To make errors
– To be unknowing
– To speak up
•  Plan time to evaluate, give feedback, and
discuss improvements
– Sometimes standing still is the best way to make
progress
DevOps	Summit	Brussels	 @chrisflink
Applied to DevOps
•  Know your target group (no stereotyping but often…)
– Technical
– Data and metrics driven
– Love their tools
– Communication (feedback) skills
– Combine with values of Open Source Culture
DevOps	Summit	Brussels	 @chrisflink
Things to take into account
•  It’s a continuous process
•  Group influence is a very strong driver for
behaviour
DevOps	Summit	Brussels	 @chrisflink
Things to take into account
DevOps	Summit	Brussels	 @chrisflink	
The	Asch	Experiment	-	h;ps://www.youtube.com/watch?v=qA-gbpt7Ts8
Things to take into account
•  Support and train 

people where 

required
•  You are the example
•  Make it fun!
DevOps	Summit	Brussels	 @chrisflink
Benefits of strong culture
•  Easier to attract and hire talent
•  Lower employee turnover
•  Happy employees
– Are more productive
– Make less errors
– Have lower absenteeism rate
– Are more resilient
DevOps	Summit	Brussels	 @chrisflink
Questions?
DevOps	Summit	Brussels	 @chrisflink
Thank you!
Contact:
nolostcapital.nl
chrisflink@nolostcapital.nl
@chrisflink
DevOps	Summit	Brussels	 @chrisflink

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Culture eats DevOps for Breakfast

  • 1. Culture eats DevOps for Breakfast DevOps Summit Chris Flink @chrisflink
  • 2. What is DevOps about? The Cloud? DevOps Summit Brussels @chrisflink
  • 3. What is DevOps about? 10 Deploys a day? DevOps Summit Brussels @chrisflink
  • 4. What is DevOps about? The Tools? DevOps Summit Brussels @chrisflink
  • 5. DevOps is about… •  Not ( just) the tools, but the people •  Separate Goals and Means •  Not ( just) the people, but the culture •  Make people feel safe and co-operate •  Not ( just) the culture, but the behaviour •  It is what you do, how you react, how you behave DevOps Summit Brussels @chrisflink
  • 6. The questions are •  How to make two departments collaborate •  How do you build a strong culture and influence behaviour? DevOps Summit Brussels @chrisflink
  • 7. Implementing DevOps is about Changing Organisational Culture Nolost Capital helps companies create and maintain a culture that enables them to be successful and achieve business goals. •  Using: Research, Data Analysis, Science •  Providing: Business Intelligence, Coaching, Interventions •  Chris Flink – Co-Founder •  Data / Process / People / IT •  Computer Science, Business and Psychology DevOps Summit Brussels @chrisflink
  • 8. A short story Tension between office and outside sales force “Why can’t they pay more attention to the quality of their notes for the offer?” “Why are they always complaining, can’t they see I’m busy generating business?” DevOps Summit Brussels @chrisflink
  • 9. The problem is not unique •  MarSals (Marketing – Sales)? •  ManLogs (Manufactoring – Logistics)? •  What can we learn from this? DevOps Summit Brussels @chrisflink
  • 10. What’s causing the behaviour •  Different goals and targets •  No understanding of the peculiarities of each others work •  Busy doing ‘their’ work and no time for each other •  No dialog, no constructive feedback, just blaming DevOps Summit Brussels @chrisflink
  • 11. Find a shared goal •  Search for a broader perspective •  Get together and have a dialog •  Hint: Look at the company’s mission •  Make Customers Happy •  Enable the Business •  Grow number of projects / clients / users •  Etc. DevOps Summit Brussels @chrisflink
  • 12. Define a shared strategy •  How to achieve this goal together DevOps Summit Brussels @chrisflink
  • 13. Make it fun! DevOps Summit Brussels @chrisflink The Fun Theory - h;p://www.youtube.be/watch?v=2lXh2n0aPyw
  • 14. It’s never ready •  Continuous Feedback and learning DevOps Summit Brussels @chrisflink
  • 15. Second Question How do you build a strong culture and influence behaviour? DevOps Summit Brussels @chrisflink
  • 16. Story: Coolblue •  Fast growing company •  Doubling in size every 20 months •  € 500+ million turnover •  Secret of their success? –  A very strong focus on the customer (external) and organisation culture (internal) Source: https://www.youtube.com/watch?v=CahqmZPZfVc (Dutch) DevOps Summit Brussels @chrisflink
  • 17. Approach •  Know where you stand and where you are coming from •  Know where you want to go •  Know what steps to take when DevOps Summit Brussels @chrisflink
  • 18. Assess current situation •  Employee research (questionnaires, interviews, ...) –  What is working well and should be secured –  What is not and should be changed –  Hidden frustrations, incomprehension, resistance •  Management / Stakeholder interviews –  Business objectives –  Restrictions –  Willingness to change DevOps Summit Brussels @chrisflink
  • 19. What do you want to achieve •  What is the desired behaviour? – Make it explicit: “After helping someone, you always ask if everything is clear and if there is anything else he / she needs help with” “When someone makes an error we don’t judge but ask how we can help to recover first, and ask how we can prevent it in the future after” DevOps Summit Brussels @chrisflink
  • 20. Take the right step at the right time •  Laws of Psychology apply – Maslow Pyramid – Adam’s Equity model DevOps Summit Brussels @chrisflink
  • 22. Start! •  Make sure everybody feels safe – To make errors – To be unknowing – To speak up •  Plan time to evaluate, give feedback, and discuss improvements – Sometimes standing still is the best way to make progress DevOps Summit Brussels @chrisflink
  • 23. Applied to DevOps •  Know your target group (no stereotyping but often…) – Technical – Data and metrics driven – Love their tools – Communication (feedback) skills – Combine with values of Open Source Culture DevOps Summit Brussels @chrisflink
  • 24. Things to take into account •  It’s a continuous process •  Group influence is a very strong driver for behaviour DevOps Summit Brussels @chrisflink
  • 25. Things to take into account DevOps Summit Brussels @chrisflink The Asch Experiment - h;ps://www.youtube.com/watch?v=qA-gbpt7Ts8
  • 26. Things to take into account •  Support and train 
 people where 
 required •  You are the example •  Make it fun! DevOps Summit Brussels @chrisflink
  • 27. Benefits of strong culture •  Easier to attract and hire talent •  Lower employee turnover •  Happy employees – Are more productive – Make less errors – Have lower absenteeism rate – Are more resilient DevOps Summit Brussels @chrisflink