Hotel Marketing Trends 2013

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Hotel Marketing Trends: Is Your Hotel Ready For The Future?

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Hotel Marketing Trends 2013

  1. 1. HOTELmarketingTRENDS Is your hotel ready for the future?
  2. 2. What a search result looks like?
  3. 3. What matters ?Qualified ShareableBacklinks Content Design + Architecture + Speed
  4. 4. keep it simple
  5. 5. yes, but how?
  6. 6. Do you really want to share this?
  7. 7. 1 - Use stunning visuals!
  8. 8. 2 – Your website architecture should be clear Google will provide punish sites that fail to provide simple navigation for users
  9. 9. 2 – Optimize your Google presence
  10. 10. 3 – and your local visibility
  11. 11. Google is now LOCAL
  12. 12. 4 – Who said social media can’t help? Is Facebook Graph Search better than plain reviews?
  13. 13. When you talk with your agency,it often looks like… #HELP
  14. 14. 5 – Analyse what you are doing * Think about your ROI
  15. 15. Does a hotel really needsocial media?
  16. 16. Don’t waste yourtime, you shouldstay focused onmarketinginfluencers!
  17. 17. Not everyone should have a page The most important is to have something to say!
  18. 18. How to turn your booking engine intoa social conversion machine?
  19. 19. We incentivize your
  20. 20. Trip planning + +is the next generationof social media for travellers
  21. 21. How to reach your customers onsocial medias?
  22. 22. the fall of regular search the rise of meta searchSearch trends are changing …travelers are no longer satisfied with a generalized search …a rise of travelers using meta-search, TripAdvisor or OTAs to find their hotels
  23. 23. why meta search?
  24. 24. why meta search?Protect your brand
  25. 25. The New Traveller World Mobile & Multi-devices
  26. 26. FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING SEO PPCMeta search Brand website
  27. 27. think 360°We are not talking about a website, a PPCcampaign, a bunch of keywords or a greatadvertising banner… … we are talking about a fully 360° optimized marketing campaign strategy!
  28. 28. TAKE AWAYS• Cohesive brand identity• Connectivity of your channels• Shareable content And that just gets you started

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