This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.

1. HOTEL
marketing
TRENDS
Is your hotel ready for the future?

2. What a search result looks like?

3. What matters ?
Qualified Shareable
Backlinks Content
Design + Architecture + Speed

4. keep it simple

5. yes, but how?

6. Do you really want to share this?

7. 1 - Use stunning visuals!

8. 2 – Your website architecture should be clear
Google will provide punish sites that fail
to provide simple navigation for users

9. 2 – Optimize your Google presence

10. 3 – and your local visibility

11. Google is now LOCAL

12. 4 – Who said social media can’t help?
Is Facebook Graph Search better than plain reviews?

13. When you talk with your agency,
it often looks like…
#HELP

14. 5 – Analyse what you are doing
* Think about your ROI

15. Does a hotel
really need
social media?

16. Don’t waste your
time, you should
stay focused on
marketing
influencers!

17. Not everyone should have a page
The most important is to have
something to say!

18. How to turn your booking engine into
a social conversion machine?

19. We incentivize your

20. Trip
planning
+
+
is the next generation
of social media for travellers

21. How to reach
your
customers
on
social medias?

22. the fall of regular search
the rise of meta search
Search trends are changing
…travelers are no longer satisfied with a generalized search
…a rise of travelers using meta-search, TripAdvisor
or OTAs to find their hotels

23. why meta search?

24. why meta search?
Protect your brand

25. The New Traveller World
Mobile & Multi-devices

26. FRAGMENTATION IS THE ENEMY OF HOTEL MARKETING
SEO
PPC
Meta search
Brand website

27. think 360°
We are not talking about a website, a PPC
campaign, a bunch of keywords or a great
advertising banner…
… we are talking about a fully 360° optimized
marketing campaign strategy!

28. TAKE AWAYS
• Cohesive brand identity
• Connectivity of your channels
• Shareable content
And that just gets you started