The document discusses starting a new venture and the lessons learned along the way. It states that starting something new is a little like going crazy. It then lists lessons learned from the insanity of starting up, such as solving your own problems, having no new ideas, not being a typical user, keeping eyes on the prize with an MVP, there being no first mover advantage, keeping no secrets, asking for help, and just building it. The document ends by stating that the experience of starting up was crazy.

1. starting something is a
little like going crazy
@farrahbostic for #ADCstartUP

2. I had it all. I had a
stereo that was very
decent, a wardrobe
that was getting
very respectable. I
was close to being
complete.

4. I don’t make
anything.
We don’t
make anything.
I don’t want
to work for an
agency.
I don’t want to
run an agency.

5. I say never be
complete, I say
stop being perfect,
I say... let’s evolve,
let the chips fall
where they may.

6. • present an absurd number of decks • create new
business models • schmooze clients • sleep in hotels •
travel • teach • lead workshops • write articles • give advice
o u t
• learn all the time • experiment • fail • get close • admit
r e it
not knowing • figure out the answer • submit panel topics
u f
f ig s t u f
• speak at conferences • ask questions • stay curious •
a k e
never be too insidery • build an app • volunteer • say yes
m
&
• hire smart people • quit when you’re ahead • know when
you can’t • fake it ‘til you make it • disobey instructions
• apologize instead of asking permission • get distracted •
get focused • rest • have fun • overbook • ignore the cool

7. here’s what insanity
is teaching me
In 7 not-so-easy lessons

8. you should solve your
own problems
Lesson #1

9. Lesson #2
you have no new ideas

10. you are not your
typical user
Lesson #3

11. keep your eyes
on the prize
Lesson #4
*MVP

12. Lesson #5
there is no first mover
advantage

13. Lesson #5
keeping secrets is for
suckers

14. ask for help
Lesson #6

15. just build it
Lesson #7

16. THIS WAS CRAZY!
@FARRAHBOSTIC