1. Loredana
Baranga
@MarketologyUK
#WorkSmarterOnline
Social
Media
Masterclass

2. While
we
wait
for
the
session
to
start
www.marketology.me
§ Please
introduce
yourself
(Name,
Company,
Job
role)
§ How
are
you
currently
using
Social
Media
plaAorms?
§ What
are
you
hoping
to
learn
today?

3. Learning
from
each
other
www.marketology.me
• Share
examples
of
your
success
(and
challenges!)
• Ask
as
many
quesIons
as
you
need
• Carry
the
collaboraIon/partnership
outside
this
event

4. IntroducIons
www.marketology.me
§ Chartered
Marketer
§ With
a
passion
for
Social
Media
§ Founder
of
Marketology
§ Helping
SME’s
and
solopreneurs
outsmart
online
their
compeIIon,
influence
and
communicate
beQer
§ Focusing
on
teaching
and
consultancy

5. IntroducIons
-­‐
Marketology
www.marketology.me
§ Mixing
the
right
ingredients
for
the
right
customer
base
§ Markelology’s
ambiIon
is
to
simplify
social
media
for
it’s
customers
§ Our
brand
essence
is
‘bringing
businesses
to
life’
§ We
offer
services
such
as:
• Social
Media
MarkeIng
• SEO
• Wordpress
websites

6. Marketology
–
what
makes
us
different
www.marketology.me
§ We
work
alongside
our
clients
§ We
digitally
empower
clients
so
that
they
are
confident
to
deliver
solo
when
required
§ Clients
include
small
businesses
and
solopreneurs

7. Topics
covered
First
Session
Ø Intro
to
Social
media
ü Planning,
planning,
planning
ü 4
E’s
model
of
Social
Media
Ø Facebook
Ø TwiAer
Ø 11:30
–
11:50
Coffee
break
Second
Session
§ Pinterest
§ Instagram
§ LinkedIn
§ Google+
§ YouTube
§
Other
PlaPorms
ü Periscope
ü Snapchat
ü Vine
www.marketology.me

8. What
is
Social
Media?
www.marketology.me

9. Benefits
of
Social
Media
MarkeIng
www.marketology.me
Source:
Social
Media
Examiner,
2014

10. Where
are
you
now?
www.marketology.me
Your
Brand

11. Where
are
you
now?
www.marketology.me

12. ANALYSE
Do
you
test
what’s
working
and
what
is
not
working
on
your
business
pages?
What
do
you
want
to
achieve?
PLAN
ENGAGE
Think
of
your
objecIves
before
diving
in
Research
what’s
being
said
and
by
whom?
LISTEN
How
do
you
engage?
www.marketology.me
Source:
Carvill
M.,
Taylor
D.
–
The
business
of
being
Social,
2013

13. 4
E’s
Model
in
Social
Media
Educate
• Focus
on
providing
valuable
informaIon
to
your
clients
that
helps
them
understand
what
you
offer
Empower
• Make
your
audience
feel
empowered
• Provide
simple
Ips
and
tricks
that
help
your
audience.
Entertain
• We
socialize
on
social
media!
• Create
content
that
helps
your
audience
to
unwind
and
just
a
simple
picture,
infographic
or
video
can
take
a
dry
and
boring
status
update
to
the
post
of
the
week
Engage
• Create
content
that
requires
your
audience
to
give
you
feedback,
leave
comments
and
express
their
opinions
Educate
Empower
Entertain
.
Engage
www.marketology.me

14. Content
Hub
Your
brand
What
can
great
content
achieve
• Educates
customers
• AQract
new
leads
• Establish
your
credibility,
trust
&
authority
in
your
market
• Tells
your
story
• Brings
leads
to
the
sales
funnel
• Builds
Buzz
via
Social
networks
• Build
a
base
of
fans
and
inspire
them
www.marketology.me
Content
Hub

15. How
to
start
building
a
community
www.marketology.me

16. Content
Hub
-­‐
Schedule
a
calendar
• Schedule
a
calendar
of
events
to
create
content
around
(See
the
resources
hub
on
Marketology
website
or
Marketology
Hubbub
Facebook
Group)
• Include
industry
events
• Fun
ideas:
hQps://twiQer.twimg.com/
OwnTheMoment
• hQps://www.daysoiheyear.com/
• DaysoiheYear
www.daysoiheyear.com
www.marketology.me

17. Customize
your
social
media
wriIng
www.marketology.me
• Facebook’s
target
audience:
Ø Facebook
is
a
more
personal
social
network
Ø Facebook
has
strong
and
dedicated
communiIes
which
have
a
strong
sense
of
belongingness
• TwiAer’s
target
audience:
Ø Precise
and
to
the
point
messages
Ø Links
which
they
can
refer
to
Ø Using
Hashtags
to
target
group
related
discussion
• LinkedIn’s
target
audience
Ø It
is
a
network
for
working
professionals
Ø People
search
for
new
job
and
career
opportuniIes
on
LinkedIn
Ø Post
which
help
people
in
their
careers
Ø Post
related
to
industry
specific
topics

18. www.marketology.me
Source:
hQp://
socialmediaweek.org/blog/
2015/06/content-­‐facebook-­‐
twiQer-­‐linkedin/

19. Gemng
the
basics
right
on
all
plaAorms
www.marketology.me
Admin
tools
This
Week
stats

20. Gemng
the
basics
right
on
all
plaAorms
§ Make
sure
you
have
your
About
Us
secIon
is
filled
in
§ Include
key
words
and
hashtags
§ Include
your
URL
§ Provides
a
snapshot
of
your
brand
§ Have
the
same
cover
and
logo
across
all
plaAorms
§ Get
your
branding
right
www.marketology.me

21. About
us
secIon
www.marketology.me
§ What
you
do
§ Your
USP
§ Offers
§ IncenIves
§ Draw
aQenIon
to
your
Ø
apps/videos/compeIIons/sales

22. #
#
#
#
#
#
#
#
#
#
#
#
#
#
#
www.marketology.me
#
Hashtags
• Use
them
in
moderaIon,
no
more
that
1-­‐2
#’s
per
post
• Is
a
great
way
to
get
aQenIon

23. Facebook
www.marketology.me

24. Why
should
you
use
Facebook
www.marketology.me

25. Recent
changes
to
Facebook
• Organic
reach
conInues
to
fall
• Ad
opIons
increase,
account
structure
updated
• Big
push
on
video
(high
reach)
• CTA
on
cover
image
can
be
to
“Watch
Video”
www.marketology.me

26. Recent
changes
to
Facebook
cont
• Clamping
down
on
“promoIonal”
content
(Jan
15)
•
Algorithm
favouring
unique
content
that
it
deems
high
quality
• Memes
and
spammy
(clickbait)
content
penalised
www.marketology.me

27. Storytell
on
Facebook
• The
like
buQon
was
originally
to
be
called
the
‘Awesome’
buQon
• IniIally
the
photo
sharing
was
rejected
§ Facebook
alone
has
1.44
billion
Monthly
acIve
users
(Source:
Facebook
April
2015)
Ø 1.25
billion
mobile
acIve
users
www.marketology.me

28. Facebook
–
Pages
vs
Groups
• Profiles
•
Pages
§ For
99%
of
brands
§ In-­‐built
analyIcs
§ Can
adverIse
Pages
§ Arguably
beQer
branded
for
businesses
§ Allow
for
apps
• Groups
§ Member
communiIes
–
great
for
Q&A,
tech
support
§ Great
visibility
in
newsfeed
§ Can
be
closed
or
limit
access
(even
enables
paid-­‐for
access)
§ Searchable
§ Collaborate
on
documents
www.marketology.me

29. Ways
to
increase
engagement
www.marketology.me
• Update
your
cover
photo
oien
• Include
a
CTA
to
your
product
• Make
use
of
#FacebookFriday
tread
• Draw
aQenIon
to
news,
compeIIons,
changes

30. Ways
to
increase
engagement
www.marketology.me

31. Ways
to
increase
engagement
www.marketology.me

32. Ways
to
increase
engagement
cont.
www.marketology.me
• Share
exclusive
offers
• Run
a
contest
• Celebrate
milestones
• Interact
with
other
Facebook
pages
• Tagging
to
extend
reach
• Show
the
human
side
of
the
brand

33. Get
the
Facebook
engagement
going
www.marketology.me
3
Q’s
for
Engagement
• Use
Quotes
Ø www.brainyquoted
Ø www.goodreads.com/quotes
Ø Use
www.Canva.com
Ø Picmonkey
• Use
Ques[ons
Ø Ask
their
opinion,
pick
their
brain
Ø Ask
for
feedback
Ø IntroducIon
tread
i.e.
where
in
the
world
are
you?
• Use
Quandaries

34. Use
Facebook
to
build
your
list
www.marketology.me
• Build
an
irresisIble
freebie
• Create
a
separate
signup
page
just
for
your
freebie
• Shrunk
the
link
with
bitly.com
• Post
a
teaser
everywhere
• Use
Boost
your
post
or
FB
Ads
to
promote
it

35. Rapid
Response
www.marketology.me
• People
expect
24/7
rapid
response
on
social
media.
Make
sure
you
prioriIse
this
channel
• Don’t
post
unless
you
have
something
relevant
to
say
• Posts
with
poor
engagement
will
damage
your
Edgerank
• 7%
of
brand
posts
are
considered
spam

36. When
to
post
www.marketology.me
• When
your
audience
is
online
• Don’t
neglect
evenings
and
weekends
which
are
oien
Imes
when
other
brands
are
not
posIng
but
users
are
online
• If
you
work
in
mulIple
Imezones
either
choose
a
Ime
to
post
when
most
of
your
market
is
online

37. When
to
post
www.marketology.me

38. Edgerank
www.marketology.me
• Every
bit
of
FB
content
is
known
as
an
“edge”
• The
newsfeed
isn’t
really
a
feed
of
news,
instead
it’s
a
chart
of
the
most
‘important’
Edges
which
are
determined
by
the
EdgeRank
Algorithm.
• ReacIons
to
the
post
itself
also
affect
reach
–
clicks,
likes,
comments,
shares

39. Edgerank
loves
www.marketology.me
§ Posts
with
lots
of
comments
§ Posts
with
lots
of
likes
and
shares
§ Post
types
that
users
seem
to
prefer
more
than
others
(e.g.,
photo,
video,
or
status
update)
§ Posts
that
reference
a
trending
topic
§ Posts
that
receive
a
high
volume
of
likes,
comments,
or
shares
in
a
short
Ime
§ Link
posts
§ Videos
uploaded
to
Facebook
that
receive
a
large
number
of
views
or
extended
viewing
duraIon

40. Edgerank
loves
more
www.marketology.me
• Posts
that
tag
other
pages
within
the
text
• Posts
that
are
liked
or
commented
on
by
one’s
friends
• Posts
from
pages
that
one
interacts
with
oien
• Post
types
that
one
interacts
with
oien
• Posts
from
pages
with
complete
profile
informaIon
• Links
that
have
not
been
posted
before

41. Edgerank
-­‐
Doesn’t
like!
www.marketology.me
• Frequently
circulated
content
and
repeated
posts
• Like-­‐baiIng
• Posts
that
include
spammy
links
• Posts
that
are
frequently
hidden
or
reported
(a
sign
of
low
quality)
• Posts
that
contain
the
words
“like,
comment,
or
share”

42. Edgerank
-­‐
Doesn’t
like!
www.marketology.me
• Posts
with
unusual
engagement
paQerns
(a
like-­‐
baiIng
signal)
• Posts
that
receive
negaIve
feedback
categorizes
as
“meme
content”
• Posts
that
are
classified
as
memes
by
Facebook’s
visual
analysis
of
overlayed
text
on
image
• Recent
Update:
Ø Passive
fans
of
a
parIcular
Facebook
page
may
see
that
page’s
posts
bundled
together
in
the
News
Feed,
such
that
the
user
would
need
to
click
a
link
to
see
more
from
the
page

43. How
to
beat
Edgerank
www.marketology.me
• Know
which
types
of
content
are
allocated
beQer
reach
Ø Links
Ø Plain
text
status
updates
Ø Facebook
Video
• The
first
few
minutes
are
crucial
so
post
at
a
good
[me
• Get
colleagues/friends
to
engage
with
content
• Pay
for
visibility
• Be
aware
of
Edgerank
killers
–
words
like
“Like”,
“Share”,
“Comment”

44. Choose
your
content
wisely
www.marketology.me
Average
Organic
Reach
stats
from
a
recent
study
by
Socialbakers:
• Video
post:
8.7%
• Status
update:
5.8%
• Link
post:
5.3%
• Photo
post:
3.7%
[Date
Range:
Oct
1,
2014
to
Feb
4,
2015.
Data:
Sample
consisted
4,445
brand
pages
with
670,000+
posts.]

45. How
to
create
Facebook
Ads
www.marketology.me
• Ads
Manager
(the
“naIve”
ads
creaIon
tool)
• Mobile
Ads
Manager
• Boost
Post
BuQon
• Power
Editor
Plugin

46. 20%
text
rule
www.marketology.me

47. Power
Editor
www.marketology.me
• A
Chrome
app
for
creaIng
content
and
ads
• More
control
over
your
content
• More
opIons
for
content,
targeIng
and
budget
• New
features
rolled
out
here
first
• Call
to
acIon
buQons
• MulI-­‐product
ads
• More
control
over
different
elements

48. Power
Editor
www.marketology.me
• More
accurate
targeIng
counts
• Write
more
copy
in
some
ad
types
(500
rather
than
90
characters
in
desktop
newsfeed,
110
rather
than
25
in
mobile)
• 16
reasons
to
use
Power
Editor
hQps://thedigiteraI.com/16-­‐reasons-­‐us
• Helpful
gemng
started
in
Power
Editor
guide
here
hQps://blog.kissmetrics.com/new-­‐facebook-­‐power-­‐editor/

49. TwiAer
www.marketology.me

50. Spin
your
story
-­‐
TwiQer
www.marketology.me
• 650
mil
registered
users
• 302m
monthly
acIve
users
worldwide
• 500
mil
tweets
sent
each
day
• 14.8m
UK
monthly
acIve
users
• 80%
of
acIve
users
are
on
mobile
• Growth
is
slowing
considerably

51. Spin
your
story
www.marketology.me

52. Use
TwiQer
if
www.marketology.me
• You
have
frequent
updates
/
content
with
a
‘Imeliness’
factor
• If
customers
would
expect
to
receive
service
there
• If
customers
are
themselves
acIve
on
TwiQer
• Market
research
or
monitoring
ü CompeItors
ü OpportuniIes
+/-­‐
senIment
ü Outreach
• You’ve
got
something
to
say
of
actual
value...

53. Spin
your
story
www.marketology.me

54. Spin
your
story
www.marketology.me
• Breaking
news
• Time-­‐sensiIve
comms
• Consumer
/
follower
/
influencer
outreach
• RetweeIng
your
customers’
content!
• Hashtags
and
trending
topics
• Social
TV
–
tweeIng
while
watching
telly
• Customer
support

55. TwiQer
is
becoming
more
like
Facebook
www.marketology.me
• Organic
reach
is
appalling:
way
less
than
5%
• Increasingly
pay-­‐to-­‐play,
so
bear
this
in
mind!
• Facebook-­‐esque
algorithm
in
the
pipeline
• New
ad
targeIng
opIons,
much
like
Facebook
• It’s
even
beginning
to
look
a
lot
like
Facebook

56. Remember
www.marketology.me
• You
don’t
have
to
be
on
TwiQer
• There
are
no
hard
rules
on
what
businesses
should
or
shouldn’t
• For
example,
Apple
are
generally
secreIve
and
have
nothing
of
real
interest
to
tweet,
so
they
don’t
• Focus
on
being
smart
with
your
resources
• Use
Tweetreach
to
find
out
how
far
your
tweets
travelled

57. Spin
your
story
-­‐
Example
www.marketology.me
• Post
[tle
‘
New
blog
Post’
:
New
blog
post:
A
beginner’s
guide
to
Lead
generaIon
with
Social
Media
www….
o Same
day
as
the
post,
same
Ime
• Ask
a
ques[on:
Are
you
wondering
how
to
use
#Social
media
to
drive
leads
for
your
business?
www.marketolgoy.me
o Same
day
as
post,
3
h
later
• Cite
a
fact:
71%
of
adults
now
use
Facebook
Here
is
how
to
get
started
• Share
Day
aier
the
post
• Share
a
quote:
Done
right,
Social
media
can
be
an
extremely
powerful
tool
for
lead
generaIon
here
are
few
Ips
…
o A
week
aier
the
post
• Add
intrigue:
See
how
one
company
generated
unique
leads
from
a
single
Facebook
post
o A
month
aier
the
post

58. What
are
TwiQer
cards
www.marketology.me
• Drive
traffic
to
your
website
using
o rich
photos
o Videos
o media
experience
• Add
few
lines
of
HTML
to
your
webpage
§ You
will
need:
q TwiQer
account
q Mail
Chimp
Account
q Wordpress
website

59. TwiQer
Cards
www.marketology.me
3
types
of
TwiQer
cards
can
ask
your
audience
to
do
things
like:
Ø Sign
up
for
an
email
list
Ø Register
at
a
website
Ø View
and
use
a
coupon
Ø Visit
a
landing
page
Ø Install
an
app
...without
them
needing
to
leave
TwiQer

60. GeneraIng
TwiQer
cards
www.marketology.me
• Add
tags
to
your
website
template
• If
you
use
Wordpress
you
can
turn
TwiQer
cards
on
in
Yoast
plugin
(free)
• If
you
already
have
Facebook
Open
Graph
tags
in
your
website
TwiQer
can
use
most
of
those
(see
lei)
• But
twiAer:card
and
twiAer:site
are
crucial
tags
to
include
(you
cannot
get
approval
without)

61. TwiQer
Ads
www.marketology.me

62. TwiQer
Ads
www.marketology.me

63. TwiQer
Ads
www.marketology.me

64. #
Hashtags
www.marketology.me
How
you
can
adapt
a
trendy
#:
#SomeImesYouHaveTo
• A
cheese
shop:
#SomeImesYouHaveTo
eat
a
slice
of
cheddar
• A
fitness
club:
#SomeImesYouHaveTo
use
sauna
as
an
incenIve
• A
lawyer:
#SomeImesYouHaveTo
all
a
lawyer
to
make
your
problem
go
away

65. Best
media
to
Tweet
www.marketology.me
• Tweet
with
naIve
(uploaded)
photo
aQached
• Tweet
with
supported
‘player’media
Ø
Vine,
YouTube,
SoundCloud,
SlideShareetc
• Website
card
tweet
• Lead
generaIon
• App
card
tweet

66. Best
media
to
Tweet
www.marketology.me
Source:
hQp://danzarrella.com/use-­‐images-­‐on-­‐
twiQer-­‐to-­‐get-­‐more-­‐retweets.html

67. In
conclusion
www.marketology.me
• TwiQer
allows
you
to
iniIate
relaIonships
with
your
customer
• TwiQer
sIll
the
only
plaAorm
where
you
can
jump
into
a
conversaIon
unannounced
and
no
one
thinks
you
are
a
stalker
J
• You
don’t
have
to
wait
for
permission
to
show
how
much
you
care
• You
can
use
powerful
TwiQer
search
engine
to
find
people
who
are
talking
about
topics

68. www.marketology.me

69. Meerkat
vs
Periscope
www.marketology.me

70. Periscope
conInued
www.marketology.me

71. Periscope
www.marketology.me
• Launched
26th
March
2015
•
1m
signups
within
first
10
days
source:
(TwiQer
press
office)
• Currently
>1.6m
accounts
source:(Periscope
followers
• 1m
Periscope
broadcasts
tweeted
in
first
month
vs.480k
Meerkat
Ø
68%male
Ø 32%
female
• Top
3
countries:
USA,
UK,
Turkey

72. Top
Ips
to
get
started
on
Periscope
www.marketology.me
• Get
your
bio
sorted
• Have
the
same
picture
across
all
networks
• Pre-­‐promote
your
broadcast
• Encourage
people
to
view
your
broadcast
• Create
great
interesIng
content
that
will
follow
the
4E’s
of
CommunicaIon
on
Social
media

73. Let’s
have
a
go
at
it!
www.marketology.me

74. Periscope
Top
Tips
www.marketology.me
• Title
–
start
broadcast
with
a
catchy
Itle
•
Hashtags,@menIons
all
work
• Share
on
twiQer,
make
sure
you
Ick
the
auto
Tweet
• Announce
your
broadcast
to
your
audience
via
Facebook,
twiQer
with
a
Ime
and
a
specific
date
• Tell
your
audience
to
share
it
online
• Don’t
stream
copyrighted
material

75. Snapchat
www.marketology.me

76. Who
is
using
Snapchat
www.marketology.me

77. Pinterest
www.marketology.me

78. Glam
it
up
on
Pinterest
www.marketology.me
• Launched
March
2010
• 85%
of
users
are
women
of
which
50%
have
children
• Grew
379,599%
in
2012
• The
most
repinned
pin
is
a
recipe
for
Garlic
cheese
bread

79. Pinterest
Sharing
www.marketology.me

80. OpportuniIes
www.marketology.me
• Highly
visual–
can
make
impact
• PotenIal
SEO
benefit
• Drive
referral
traffic
back
to
your
site
• Pinning
contests
to
grow
followers
• Demographics
a
good
fit
for
some
brands
• Reach
is
free
but
not
for
long

81. Content
www.marketology.me
• Publish
pinnable
content
to
your
content
hub
• OpImise
image
sizes
in
the
toolkit
• Add
the
Pin
It
buQon
to
your
website
• Adjust
tacIcs
weekly/monthly/quarterly
to
ensure
they’re
seasonally
relevant

82. Pinning
ConsideraIons
• Pin
from
website
rather
than
upload
(Image
automaIcally
becomes
a
backlink)
• 600
pixels
wide
minimum
• Food,
recipes,
clothes,
weddings,
art
&
crai
are
most
popular
• Clean,
striking
product
shots
on(white(backgrounds(
• The
most
engaging
clicked
images
are
the
long
ones
• Don’t
skimp
on
capIons
ü Use
all
appropriate
hashtags
ü Keywords
preferably
near
the
beginning
ü This
is
how
your
pins
are
discovered
in
searches
ü Don’t
just
copy
and
paste
from
product
pages
(this
will
kill
your
SEO

83. Pinterest
CompeIIon
www.marketology.me

84. ASOS
www.marketology.me

85. ASOS
www.marketology.me

86. ASOS
www.marketology.me

87. Pinterest
Ips
www.marketology.me
• Pinterest
focused
emails
encourage
others
to
share
your
content
and
reach
a
broader
audience
• Feature
images
from
popular
pins
in
your
emails
• Include
clear
calls
to
acIon
such
us:
‘Follow
as
on
Pinterest’
or
‘Give
it
a
Repin’

88. Rich
Pins
www.marketology.me

89. Instagram
www.marketology.me

90. Create
Art
on
Instagram
www.marketology.me

91. Instagram
-­‐
Enagagement
King
www.marketology.me
Source:
Forrester,
Q1
2014

92. Instagram
www.marketology.me

93. Top
Ips
for
engagement
on
Instagram
www.marketology.me
• Make
it
‘Instagram’:
Instagram
is
more
arIsIc,
not
commercial
• Reach
the
Instagram
generaIon:
the
kids
will
• be
on
instagram,
their
parents
on
Facebook
• Go
crazy
with
your
‘hashtags’
• Become
Explore
Worthy

94. Instagram
basics
www.marketology.me

95. Use
filters
www.marketology.me
• Can
make
a
dreadful
picture
look
OK

96. Instagram
basics
www.marketology.me
• Hootsuite
now
works
well
with
Instagram
• Want
to
use
images
on
your
computer?
Upload
photos
form
Mac
or
PC
using
www.bluestacks.com
• IFTTT
is
my
top
tool
for
auto
sharing
from
Instagram
into
Facebook
and
TwiQer
www.iiQ.com
ü It’s
free!

97. Google
+
www.marketology.me

98. Google
+
www.marketology.me

99. 3
types
of
Google
profiles
www.marketology.me
• Googe
+
Profile
• Google
+
Local
Pages
• Google+
Brand
Pages

100. Is
there
a
future
for
G+
www.marketology.me
• Pleanty
of
scope
for
organisaIons
to
improve
their
SEO
• G+
is
here
to
stay
• Claim
your
G+
local
or
brand
URL
• Repost
exisIng
content
used
on
other
networks
• Feed
some
content
every
48-­‐72
hours
(min)

101. Where
is
YouTube
Simng
www.marketology.me
Source:
KissMetrics

102. Why
YouTube
www.marketology.me
• YouTube
is
seen
as
the
‘coolest’
Social
Network
by
teens
• Is
the
second
biggest
search
engine
aier
Google
• YouTube
is
the
largest
Social
Media
Network
by
unique
visitors
• You
tube
outperforms
Facebook
and
Pinterest
for
aQenIon
and
retenIon
• Video
should
be
considered
are
a
medium
to
grow
your
brand

103. Why
YouTube
www.marketology.me
• Make
videos
people
actually
want
to
watch
ü Useful
ü Unique
ü EducaIonal
ü Entertaining

104. ColaboraIon
works
best
on
YouTube
www.marketology.me

105. Why
collaboraIon
works
www.marketology.me

106. Other
forms
of
Video
www.marketology.me

107. Short
form
of
video
www.marketology.me

108. Vine
www.marketology.me
• #LowesFixInSix
• hAp://www.adweek.com/news/adver[sing-­‐branding/ad-­‐day-­‐lowes-­‐back-­‐more-­‐charming-­‐and-­‐useful-­‐fix-­‐six-­‐
vines-­‐161174)
• hAps://youtu.be/N3bFr97PI6M

109. Vine
www.marketology.me
• Vine
plays
really
nicely
with
TwiQer
•
Vines
auto
play
and
loop
in
the
TwiQer
Imeline
• Provides
some
rich
media
content
that
can
liven
up
a
dull
Imeline
• Vines
are
super
simple
to
create
• You
can
download
and
repurpose
Vines
to
other
plaAorms
such
as
Facebook

110. www.marketology.me

111. LinkedIn
www.marketology.me

112. LinkedIn
www.marketology.me
• Follow
the
usual
Social
media
rules
• Complete
your
profile(s)
• Post
at
sensible
Imes
• Don’t
spam
newsfeed
• Add
value–don’t
be
spammy
/salesy
• Answer
quesIons,
ask
quesIons
• Vary
your
content
type
Keep
updates
and
profiles
updated
• Chase
followers
on
and
off
the
plaAorm
“Let’s
connect”

113. Final
thoughts
• Be
where
your
customers
are
• Be
consistent
&
persistent
• Be
smart
with
your
resources
• Be
on
your
guard
for
rapid
changes
• Build
your
owned
media
(your
content
hub:
website,
blog)
don’t
build
your
business
on
rented
land
www.marketology.me

114. Thank
You,
Good
Bye!
www.marketology.me
Keep
in
touch!
@MarketologyUK
MarketologyUK
www.marketology.me

115. Any
Ques[ons?
www.marketology.me

116. Thank
You,
Good
Bye!
Thank
You!
Please
complete
feedback
forms
www.marketology.me

117. References
www.cim.co.uk
hQps://conversaIonprism.com/
www.socialmediaexaminer.com
www.socialbakers.com
www.socialmediatoday.com
www.globalwebindex.net
hQps://blog.kissmetrics.com/social-­‐media-­‐by-­‐demographic/
hQp://www.forbes.com/sites/kevinharrington/2014/05/07/5-­‐real-­‐ways-­‐to-­‐leverage-­‐social-­‐media-­‐likes-­‐are-­‐not-­‐profit/
hQps://about.twiQer.com/company
hQp://danzarrella.com/use-­‐images-­‐on-­‐twiQer-­‐to-­‐get-­‐more-­‐retweets.html
hQps://thedigiteraI.com/
www.facebook.com
www.twiQer.com
www.pinterest.com
www.instagram.com
www.marketology.me