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10 years younger the natural way
Natural and Organic Products Europe
               2013
Who are we?
• Development team behind
  NUDE Skincare

• Combined 20+ years of
  experience in creating and
  launching natural personal
  care ranges

• 2 brands owned and
  developed in house

• Numerous consulting projects
  helping others do the same
How the skin ages
Anti ageing strategy progression


                                                                                 2010’s
                                                                                 • Inflammageing
                                                                2000’s           • Biomimicry
                                                                • Peptides       • Extending
                                             1990’s             • Pigmentation     longevity
                                             • Anti oxidants,
                           1980’s              Vitamins
                           • Exfoliation
   1960’s /                  (AHAs)
   1970’s
   • Moisturisation




Source: P&G fine lines and wrinkles update
• Launched 2007

• Anti ageing strategy based on
  milk peptides, plant and
  vitamin based anti oxidants
  and barrier reinforcement
  (prebiotics)
• Launched 2009

• Anti ageing strategy based on
  hibiscus and coconut
  peptides, natural plant based
  anti oxidants (goji berry,
  acerola)
Antioxidants
Natural sources of antioxidants (many!)


•   Goji berry   • Tea           • Vitamin A
•   Acai         • Grape seed      (bioretinol)
•   Pycnogenol     extract       • Vitamin C
•   Lycopene     • Coffeeberry   • Vitamin E
                 • Reservatrol   • CoQ10
Plant
                 Polyphenols     Vitamins
derived
Peptides



                                     Carrier peptides
                                     •Delivers ingredients
                                      (eg copper) into the
                                      skin


                                                             “Botox like”
                                                             •Decreases muscle
                                                              movement



                                     Signal peptides
                                     •Triggers wound
                                      healing mechanisms
                                      and increases
                                      collagen production




Source: Cosmeceutical science in clinical practice
How natural peptides compare
                           0%
                                 Matrixyl     Milk     Argireline   Hibiscus
                          -5%               Peptides                Peptides
Wrinkle depth reduction




                          -10%

                                                                               Signal peptides
                          -15%
                                                                               Botox like

                          -20%


                          -25%


                          -30%
• Launched 2012

• First certified organic
  cosmeceutical range

• Anti ageing strategy based
  on biomimicry and
  inflammaging
Biomimicry
• Antarctic glycoproteins reinforce the ECM using survival tactics
  developed in the extreme cold

• Wrinkle depth reduced by 44% and collagen increased by 120%
Reduction in inflamageing
  0
       IL1    Sub P   TNF   MMP1
-0.1


-0.2

                                     Anti leukine
-0.3
                                     Sea Mayweed

-0.4


-0.5


-0.6
The next frontier:
      Extending cellular longevity and vitality
      Situin 6 gene expression          Mitochondrial ATP
 3                                1.4

2.5                               1.2

                                   1
 2
                                  0.8
1.5
                                  0.6
 1
                                  0.4
0.5                               0.2

 0                                 0
         Baseline      Revinage         Baseline    Kalparaine
More information

For sales or consulting enquiries:
   laura@goodventures.co.uk
         0844 9910061

    www.evolvebeauty.co.uk
     www.s5skincare.com

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10 years younger the natural

  • 1. 10 years younger the natural way Natural and Organic Products Europe 2013
  • 2. Who are we? • Development team behind NUDE Skincare • Combined 20+ years of experience in creating and launching natural personal care ranges • 2 brands owned and developed in house • Numerous consulting projects helping others do the same
  • 4. Anti ageing strategy progression 2010’s • Inflammageing 2000’s • Biomimicry • Peptides • Extending 1990’s • Pigmentation longevity • Anti oxidants, 1980’s Vitamins • Exfoliation 1960’s / (AHAs) 1970’s • Moisturisation Source: P&G fine lines and wrinkles update
  • 5. • Launched 2007 • Anti ageing strategy based on milk peptides, plant and vitamin based anti oxidants and barrier reinforcement (prebiotics)
  • 6. • Launched 2009 • Anti ageing strategy based on hibiscus and coconut peptides, natural plant based anti oxidants (goji berry, acerola)
  • 8. Natural sources of antioxidants (many!) • Goji berry • Tea • Vitamin A • Acai • Grape seed (bioretinol) • Pycnogenol extract • Vitamin C • Lycopene • Coffeeberry • Vitamin E • Reservatrol • CoQ10 Plant Polyphenols Vitamins derived
  • 9. Peptides Carrier peptides •Delivers ingredients (eg copper) into the skin “Botox like” •Decreases muscle movement Signal peptides •Triggers wound healing mechanisms and increases collagen production Source: Cosmeceutical science in clinical practice
  • 10. How natural peptides compare 0% Matrixyl Milk Argireline Hibiscus -5% Peptides Peptides Wrinkle depth reduction -10% Signal peptides -15% Botox like -20% -25% -30%
  • 11. • Launched 2012 • First certified organic cosmeceutical range • Anti ageing strategy based on biomimicry and inflammaging
  • 12. Biomimicry • Antarctic glycoproteins reinforce the ECM using survival tactics developed in the extreme cold • Wrinkle depth reduced by 44% and collagen increased by 120%
  • 13.
  • 14.
  • 15. Reduction in inflamageing 0 IL1 Sub P TNF MMP1 -0.1 -0.2 Anti leukine -0.3 Sea Mayweed -0.4 -0.5 -0.6
  • 16. The next frontier: Extending cellular longevity and vitality Situin 6 gene expression Mitochondrial ATP 3 1.4 2.5 1.2 1 2 0.8 1.5 0.6 1 0.4 0.5 0.2 0 0 Baseline Revinage Baseline Kalparaine
  • 17. More information For sales or consulting enquiries: laura@goodventures.co.uk 0844 9910061 www.evolvebeauty.co.uk www.s5skincare.com

Hinweis der Redaktion

  1. Neutralise free radicals – highly reactive molecules caused by natural metabolic processes, UV light, pollution. Cause release of pro inflammatories, collagen damageTopical application helps to support body’s own antioxidant supply
  2. PolyphenolsTeaReduces oxidative stress in vivoGrape seed extractMore effective than vitamin C or ECoffeeberryJ&J patentedHigh ORAC valueReservatrolTopical results in vivo for photo ageingVitaminsVitamin A (bioretinol)From high altitude rosehip oilVitamin CTopical results for photoageing, hyperpigmentation and inflammationVitamin EStabilises fats and protects against UV damageCoQ10Protects fibroblastsDecreases wrinkle depthPlant derivedGoji berryAcaiFruit from Brazil, protects against oxidative damagePycnogenolDerived from pine treeAccelerates wound healing and stablises collagenLycopeneFound in tomatoes, prevents UV damage and boosts vitamin C and E activit
  3. The sirtuin pathway refers really to a family of cellular proteins that are highly conserved among species.  The pathway when activated appears to reduce aging.  They act as master cellular switches which in response to certain environmental triggers can turn on or off a wide array of protein actors.