Digital Marketing - introduction - a new marketing model
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POEM marketing model
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Digital Marketing - introduction - a new marketing model
- 1. Digital messed up Marketing Understanding your customer in the digital era Tom Fleerackers www.flatworldbusiness.wordpress.com
- 10. We’re living in fascinating times!
- 11. Does anybody know this guy?!
- 12. Does anybody know this guy?!
- 13. Does anybody know this guy?!
- 14. Does anybody know this guy?!
- 16. Technology is shaping our lives
- 17. f Technology is shaping our lives
- 18. Technology is shaping our livesTechnology is shaping our lives whether we like it or not!
- 19. Technology is shaping our livesTechnology is shaping our lives whether we like it or not!
- 20. Technology is shaping our livesTechnology is shaping our lives whether we like it or not!
- 21. Technology is shaping our livesTechnology is shaping our lives whether we like it or not!
- 22. Technology is shaping our livesTechnology is shaping our lives whether we like it or not!
- 23. Police land Amazon Echo data in quest to solve murder March 7, 2017
- 24. But technology has been shaping our lives for over decades!
- 25. Technology is a body of knowledge devoted to creating tools, processing actions and extracting of materials.
- 26. Today it’s all about digital technology.
- 27. Digital technology is a base two process. Digitized information is recorded in binary code of combinations of the digits 0 and 1, also called bits, which represent words and images. Today it’s all about digital technology.
- 28. Marshall McLuhan “We shape our tools, and (later) our tools shape us” 1967
- 29. “We shape our tools, and (later) our tools shape us”
- 30. “We shape our tools, and (later) our tools shape us”
- 31. Let me tell you as story!
- 32. Let me tell you as story!
- 33. This helped to plan the trip!
- 34. “Honey don’t forget the GPS!”
- 36. And then you stop preparing for your trip!
- 37. And now …..
- 38. And now …. my behaviour changed
- 39. Although we might want to change some habits?!
- 40. Although we might want to change some habits?!
- 41. …We ain’t seen nothing yet!
- 42. …we ain’t seen nothing yet!
- 43. …we ain’t seen nothing yet!
- 44. …we ain’t seen nothing yet!
- 45. …we ain’t seen nothing yet!
- 46. …we ain’t seen nothing yet! 7.2B pop. 2dev./person 8B pop. 10 dev./person
- 47. The internet will disappear! “When everything is connected, the internet as we know it will be gone. You won’t need to push a button (safari, explorer) anymore to be online. Connectivity will be like oxygen: all around!”
- 48. Humans are becoming digital
- 49. The entire context is becoming digital
- 50. Humans are becoming hybrid
- 51. The evolution of society and technology and its impact on behaviour, expectations and customs Digital Darwinism
- 52. Digital is messing up marketing
- 54. Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.” Philip Kotler
- 57. VALUE
- 58. VALUE
- 59. VALUE
- 64. VALUE 10%
- 66. VALUE 10%
- 67. VALUE 10%
- 68. VALUE 10% data
- 71. VALUE 10% data content Services tech
- 76. data content Services tech
- 77. data content Services tech
- 78. 1step further
- 84. NewModel
- 85. Push
- 89. NewMedia Model
- 90. POEM Model
- 91. Paid Everybody