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Digital Culture - Socialnomics
- 3. Customer first without compromise
- 4. Existing Tesla drivers get the newest features for FREE!
- 5. Extreme Customer Centricit y Technolo gy = Facilitato r Selling without selling no mercy for bad behaviour
- 6. no mercy for bad behaviour
- 11. Social Media
- 17. Social Media
- 18. Social Media
- 19. Social Media
- 20. Social Media
- 21. Social Media
- 22. Social Media = =
- 23. Social Media
- 25. Social Media
- 27. Social Media
- 28. Social Media
- 29. Social Media
- 30. Social Media
- 32. Facebook was down for 27minutes Internet Social Media
- 34. Social Media
- 35. Social Media
- 38. Social Media
- 39. Social Media
- 40. Social Media
- 41. Social Media
- 42. Social Media
- 43. Social Media
- 46. Social Media
- 47. Social Media vs.
- 48. Social Media vs.
- 49. Social Media vs.
- 52. Professional Nostalgia - Emotion - having fun Personal Achievement - Success - Aspiration We spent time! We invest time! 1 2 3 4 c c
- 54. Social Media social networking space Interest/ topic based “real life”/ relationship based permanent temporary
- 55. Social Media social networking space Interest/ topic based “real life”/ relationship based permanent temporary private public
- 56. Social Media social networking space Interest/ topic based “real life”/ relationship based permanent temporary private public
- 57. social networking space Social Media one to manyone to one permanent temporary
- 58. social networking space Social Media one to manyone to one permanent temporary
- 59. social networking space Social Media one to manyone to one permanent temporary
- 60. social networking space Social Media one to manyone to one permanent temporary
- 61. Social Media B2C
- 63. Social Media
- 65. social customer care 2010 - 2017 600% Social Media 2010 2014 12% CV 58% 2017 CV 74%
- 66. social customer care can be hard! Social Media
- 67. Social Media social customer care can be hard!
- 68. Social Media
- 70. Social Media 6 rules of participation listen ask questions open personal engagementhonest ☺ thank you sorry
- 71. social customer care what your customer wants 58% 74% 92% to be treated with dignity 58% 76% their problems to be fixed 74% an explenation 72% a thank you
- 72. social customer care can be hard! Social Media What’s your reaction?
- 73. social media can be hard!
- 74. social media can be hard!
- 75. social media can be hard!
- 76. social media can be hard!
- 77. social media can be hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children
- 78. social media can be hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children Amazing! Inspiring!… I’m a mum and can be stunning. She looks awesome!!! Be inspired ladies. Not easy but achievable…
- 79. social media can be hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 80. social media can be hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 81. social media creates new opportunities!
- 82. social media creates new opportunities! Here is what you need to do to subscribe and follow the Uk'shona Kwelanga drama series according to Sanlam: 1. SMS your name and surname to (+27) 45603. 2. Save '(+27) 073 174 4396' as 'Sanlam Funeral' in your contacts. Sanlam says you won’t receive any messages if this step is skipped. 3. You will be sent the daily episodes on WhatsApp every day for 7 days.
- 86. Content It’s not about your product It’s about your story
- 87. although “simply the best shit” might do
- 88. Josha Bell, world top violin player is ignored in the wrong setting Content
- 89. Content a good story adds value is an inspiration in the right context
- 90. Content it’s not about products it’s about sharing inspriring stories
- 91. Content and this works in every industry
- 92. Content and this works in every industry yes, every industry!
- 93. Content
- 94. Content
- 95. Content Content does not equal campaign Reach Time
- 96. Content Content does not equal campaign Reach Time campaign campaign content content content
- 97. Content
- 98. Content
- 99. Content does not equal campaign Content
- 100. Content does not equal campaign Content It’s about sharing!
- 101. Content
- 102. Content 3year
- 103. Content 30min
- 104. Content what’s your content stategy?
- 105. Content what’s your content stategy?
- 106. Content Marketneed uniqueness of the content avoid niche competition focus content quadrant
- 107. Content
- 108. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING BRANDED CONTENT content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 109. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING BRANDED CONTENT content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 110. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 111. Content Campaigns subscriber CONTENT BRANDS NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand BRANDED CONTENT
- 112. Content Campaigns subscriber NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) customer Raise Awareness BRANDED CONTENT CUSTOMER EXPERIENCE
- 114. Content EmotionalRational Awareness Research Comparison Purchase
- 115. Content EmotionalRational Awareness Research Comparison Purchase
- 116. Content What you want to tell your audience What your audience wants to hear.
- 117. Content What you want to tell your audience What your audience wants to hear. what you should say
- 118. customer relationship of the future
- 120. customer relationship of the future Citizin M hotel has no reception
- 121. customer relationship of the future Citizin M hotel has small, connected and design rooms
- 122. customer relationship the next level
- 123. customer relationship of the future 1. create a digital first relationship with your customer 2. rethink the human side of business
- 124. customer relationship of the future Citizin M hotel has the biggest bar and living room to meet people
- 127. humans add value
- 128. humans add value
- 129. humans add value
- 130. humans add value
- 132. no computer ever invented a better computer
- 133. computers personalize humans make it personal
- 137. customer relationship of the future the ultimate digital relationship
- 138. customer relationship of the future the ultimate digital relationship + the ultimate human relationship
- 139. customer relationship of the future the digital relationship adds automation + data operational excellence on- demand services & products ultimate convenien ce
- 140. customer relationship of the future the human relationship adds empathy + creativity + passion emotional connection the most personal experience awesome companies to buy from
- 141. customer relationship of the future the digital relationship adds the human relationship adds automation + data empathy + creativity + passion operational excellence emotional connection on- demand services & products ultimate convenien ce the most personal experience awesome companies to buy from
- 142. customer relationship of the future the digital relationship adds the human relationship adds automation + data empathy + creativity + passion operational excellence emotional connection on- demand services & products ultimate convenien ce the most personal experience awesome companies to buy from customer intimacy
- 143. she understood what I was talking about
- 144. she didn’t!