How many times do you need to fail before you hit a successful title? What was the design focus behind the original Angry Birds title? What are the production ingredients for successfully crossing the finish line? In this presentation we talk about the challenges of realising a great idea and taking it from the prototyping phase to the AppStores and the web. The success story of Rovio from the original Angry Birds title all the way to Angry Birds Star Wars.

1. Anastasios Katopodis
senior producer, games publishing
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3. Top Level Focus!
• Smartphone game
• Touch screen controls
• Strong characters
• Suitable for all
• 2D physics
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8. The Project!
• Small Core Team
• 6 months
• Iterative fun
• Box2D
• In-house GFX engine
• LUA scripting
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9. What Makes Angry Birds
a Great Game?!
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10. !Fun!
• Humor is a key factor
• Quirky characters
• Cartoony graphics
• Wacky sound design
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11. !Easy!
• Clear concept
• Simplicity
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14. !Easy!
• Clear concept
• Simplicity
• Familiar elements
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17. Gameplay!
• Depth and replay
• Total control
• Action & Satisfaction
• Pick up and play
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18. Level Design!
• Be creative
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22. Level Design!
• Be creative
• Polish
• Value for money
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23. Teamwork!
• Be committed
• Be grateful
• Be respectful
• Be open
• Be nice
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25. Make It Pop!!
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26. iTunes App Store
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27. Wealth Distribution!
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28. Featured by Apple!
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29. Battle Plan!
• Free version
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31. Battle Plan!
• Free version
• Platforms & AppStores
• Monitor price performance
• Updates
• Quality
• Featured by Apple
• Spread the word
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32. Viral Marketing!
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33. Viral Marketing!
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34. Viral Marketing!
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35. Viral Marketing!
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36. Battle Plan!
• Free version
• Platforms & AppStores
• Monitor price performance
• Updates
• Quality
• Featured by Apple
• Spread the word
• Listen to the fans
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38. Listen to the Fans!
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39. Listen to the Fans!
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47. Conclusion!
• Easy to understand
• Memorable heroes
• Quick and rewarding
• Humor
• Value for money
• Battle Plan
• Teamwork
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48. Thank You!!
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