In my talk, I'd like to share my tips on advertising monetization of games - what's worth doing and what's not worth doing. These tips were developed through a lot of tweaking, optimization, and testing. I'm sure this topic will be useful both for newcomers to ad monetization and for more experienced experts

1. Ad Monetization tips:
Olga Ignatova,
Monetization manager
5

2. 5 DOs
1. Expand your advertising stack with adding new networks
● determine which networks your mediation allows you to work with
● use the biggest networks (AdMob, Meta, Unity etc.)
● find ad networks that work well for your priority geos
● don't ignore custom ad networks!

3. 5 DOs
2. Test advertising management in different game placements and geos
● timeout of first show
● timeout between shows
● different game placements
● refresh rate for banners

4. 5 DOs
3. Work with user segmentation
Segmentation
paying/non-paying players
paid traffic/organics
average eCPM demographic criteria
(gender, age)
IDFA/LAT users

5. 5 DOs
4. Check the actual revenue from ad networks and revenue in mediation and BI
NB - the most accurate information will always be in the ad network cabinet!
Ad Network 1
Ad Network 2
Ad Network 3
Mediation BI

6. 5 DOs
5.Work in conjunction with other departments
Other departments
Monetization
department
major changes in the product
and in buying/organic traffic
successful tests, new ad
partners, changes in AD ARPU
● Game design
● Production
● UA
● ASO
Monetization
department

7. 5 DON'Ts
1. Ignore the quality of ads and user complaints
too long
time to close
interstitial
ads, which crashes the game

8. 5 DON'Ts
2. Work only with major geos, ignore other countries
Your main geo
Maybe your other geos?

9. 5 DON'Ts
3. Don't test new ad formats
Audio ad Surveys App Open

10. 5 DON'Ts
3. Don't test new ad formats
In Game Native Offerwalls

11. 5 DON'Ts
4. Start a new application with a large number of eCPM floors
Waterfall for app with 5k imprs/daily

12. 5 DON'Ts
5. Optimize the waterfall only for holidays, or don't optimize it at all
Creating your
waterfall
Optimization
Rolling the results
into production

13. Little bonus:)

14. Time for Q&A
Olga Ignatova
o.ignatova@openmygame.com
@liv_olee
https://www.linkedin.com/in/livolee/