Digital Dive Camp

1. DIGITAL DIVE CAMP
COLLEGIATE PROGRAM

2. IMMAP PHILIPPINES
• The Internet And Mobile Marketing Association has been working
within the industry for over 10 years now.
• It’s mission is basically to build a better understanding and usage of
digital marketing in the Philippines
• To further the mission, IMMAP sees that educational institutions are
important to work with in order to train both practitioners and
students on digital marketing

3. DIGITAL DIVE CAMP
• To help with boosting our knowledge about digital marketing from the
start the IMMAP education committee will be launching a program
targeted for Universities and Colleges within Metro Manila.
• The program called, Digital Dive Camp hopes to provide students with access
to Digital Marketing education from local and international experts.
• The program hopes to build an ongoing program to help students
understand digital marketing, its best practices and how they can use
it for their careers .
• The entire program is utilizes the educational foundations made by the
Certified Digital Marketer (CDM) Program

4. PROGRAM APPROACH
• A 3 day event during the
IMMAP summit which includes
• A one day seminar from
globally renowned speakers
• An intercollegiate contest which
comes after a 4 week crash
course on digital marketing
YOUTH CONSUSTAINING EDUCATION
• Ongoing webinars tackling
various aspects of digital
marketing
• Led by experts within the field –
talking about key digital
marketing topics and best
practices

5. SUSTAINING EDUCATION
• A monthly webinar will be done for all students
across the Philippines
• Each webinar would be broken down to
• 1st part - lecture on a key digital marketing topic
• 2nd part - dissecting of 2 case studies - both local
and international
• Students across various institutions and
locations can have access to the webinars
• Access to the webinars will also be available to
them after the scheduled talk
• Students who complete 80% of all the webinars
can be given a certificate of completion

6. SUSTAINING EDUCATION
CONFIRM
ATTEND
LISTEN
PARTICIPATE

7. SUSTAINING EDUCATION
Month 1
June 28
Month 2
July 26
Month 3
August 30
Month 4 Month 5
Content Marketing Mobile Marketing Social Media
Marketing
Communities Search Engine
Marketing
What makes an
effective content
marketing campaign?
What is the lowdown
on mobile?
What social media
channels can
marketers use and
how they can use it
best?
How do you build an
online community for
your brand?
How does search
work?
Month 6 Month 7 Month 8 Month 9 Month 10
Programmatic eCommerce Data Innovations / IOT /
Digital Solutions
AI
What are the
challenges of
programmatic media?
How can brands sell
on digital?
How can a brand’s /
business’ existing
data help marketing
and sales?
How could the IoT
shape the way
marketers create
content today?
How can brands
utilize AI technology,
such as chatbot in
customer support?

8. YOUTH CON @ DIGICON
• Students will be invited to participate in the the Digicon Youth
Congress which would include a conference and contest
• The contest will be launched with a 4 week crash course on digital
marketing
• Weekly 1.5 hour webinars discussing various topics to get people ready
in making a digital marketing proposal.
• Each school will be allowed to nominate 2 teams of up to 5 students
each
• Final groups to participate in the contest will be determined via their
participation during the weekly crash course.
• Each group will have a fee of 1,500 to attend the course and DigiCon.
• Early bird of 1,000 until July 31, 2018
• The contest proper will happen on the 2nd and 3rd day of DigiCon via a
hack-a-thon style.
• Winners will be given cash during the Boomerang Awards

9. DIGITAL MARKETING
ACCELERATION PROGRAM
Week 1 Week 2 Week 3 Week 5
Content Describing the
Customer
Building the Big Idea Content and Media Measurement
Market Research
Customer Persona
Customer Journey Map
Big Idea
Omni Channel Marketing
Content Strategy
Media Strategy
Digital Measurement
Framework
Defining Key Performance
Metrics

10. YOUTH CON @ DIGICON
DAY 1
9:00 – 9:45 Registration +
Welcome Remarks
9:45 – 10:20 Speaker 1
10:30 – 11:10 Speaker 2
11:20 – 12:00 Speaker 3
12:00 – 1:00 Lunch
1:00 – 1:40 Speaker 4
2:00 – 2:40 Speaker 5
3:00 – 3:40 Break
3:40 – 4:10 Speaker 6
4:20 – 5:00 Contest Background
DAY 2
9:00 – 9:30 Welcome Remarks
Contest
Introduction
9:30 – 10:20 Briefing +
Questions
10:30 – 12:00 Breakout
12:00 – 1:00 Lunch
1:00 – 4:00 Breakout
4:00 – 5:30 Consultations
20 min each group
DAY 3
9:00 – 9:30 Welcome + Recap
9:30 – 12:00 Breakout
12:00 – 1:00 Lunch
1:00 – 3:00 Final Breakouts
3:00 - 5:00 Presentation Proper
(30 minutes each)
7:00 Boomerang Proper
Announcement of
Winners

11. WHAT’S NEXT
• Get your students ready for the boot camp ahead of time,
sign up for the free monthly webinars (starting this June 28)
at – divecamp.immap.com.ph
• Prepare the groups for the YouthCon and DigiCon by also
signing up at the same website.
• Provide details on
• Institution
• Sponsoring Professor
• Student Names (5)
• Courses
• Any questions, or unable to access the site please email
• aye.ubaldo@immap.com.ph

12. DIGITAL DIVE CAMP
COLLEGIATE PROGRAM
IMMAP EDUCATION