Frank Koechlein

Greater New York City Area United States

Senior Vice President, Marketing

Finance / Banking / Insurance

Fortune 500 executive and marketing leader with proven ability to grasp total-company picture, and the integrated role of direct marketing to improve business revenues from new customer acquisition, lead nurturing programs and CRM. Previous experience includes senior marketing positions for several Fortune 500 companies; specializing in ROI based direct marketing, brand/product management, sales support, product distribution and customer service. 10+ years agency/consulting experience, focusing on new product launches, creating/enhancing direct marketing functionality, business extension strategies and campaign design and implementation. Proficient at designing and executing datab...