Microblogging, media sharing and viral marketing - the internet has taken social networking into a new era. Beyond status update innuendo, friend requests and videos of iPhones in blenders - what is the tangible value of modern social networks? This lightning talk argues that online social networks promote weak ties (Granovetter), and thus is a valuable tool for building and maintaining bridges in your social network.

1. THE VALUE OF
SOCIAL
NET
WORK
ING

2. ENTROPY

3. 1
23
2N

4. ΔS

5. YOUR IDENTITY

6. 6,805,900,000

7. Δ
Δ
Δ
Δ 32.7

8. Δ 3.6
Δ 15.7
Δ 16
= 32.3 = 99% IDENTIFIABLE

9. FRAMINGHAM
HEART STUDY

10. 171%

11. 36%

12. 9%

13. ONLINE

14. SMILE

15. 15%

16. INFECTIOUS

17. MARK
GRANOVETTER

23. MODUS VIVENDI

24. INDISPENSABLE

25. 150

26. FRIENDS

27. GOES
UP

28. PROMOTES
WEAK TIES

29. THANK YOU
FOR THE ATTENTION!