7. Codename BurrowQuest
THE PROJECT
â˘Mobile Game - distilled RPG
â˘Still in development
â˘Provide kids 11-13 with tools to
navigate high-pressure situations
Wednesday, March 20, 2013
14. Realistically, Teens will get exposed
to substances eventually
So:
GAME GOALS
Wednesday, March 20, 2013
15. Realistically, Teens will get exposed
to substances eventually
So:
⢠Create a fun game
⢠Introduce players to
pressure situations
⢠Introduce internal and
external pressures
⢠Show that players donât
need to give in to be cool
GAME GOALS
Wednesday, March 20, 2013
16. Realistically, Teens will get exposed
to substances eventually
So:
⢠Create a fun game
⢠Introduce players to
pressure situations
⢠Introduce internal and
external pressures
⢠Show that players donât
need to give in to be cool
⢠No preaching or
speaking down
⢠Mechanism for positive
peer support
⢠Emphasize that the
majority donât use
substances
GAME GOALS
Wednesday, March 20, 2013
17. Pretty clear that kids 11-13 donât
want to play an educational game
about substance use.
HOWEVER...
Solution:
Wednesday, March 20, 2013
18. Pretty clear that kids 11-13 donât
want to play an educational game
about substance use.
HEAD FAKE!
HOWEVER...
Solution:
Wednesday, March 20, 2013
23. THE STORY
⢠Why mice ?
â˘Still real world
Wednesday, March 20, 2013
24. THE STORY
⢠Why mice ?
â˘Still real world
⢠Control, not Willpower
Wednesday, March 20, 2013
25. THE STORY
⢠Why mice ?
â˘Still real world
⢠Control, not Willpower
⢠Chapters explore loss of control
Wednesday, March 20, 2013
26. THE STORY
⢠Why mice ?
â˘Still real world
⢠Control, not Willpower
⢠Chapters explore loss of control
⢠e.g. ConďŹdence -> Arrogance
Wednesday, March 20, 2013
27. THE STORY
⢠Why mice ?
â˘Still real world
⢠Control, not Willpower
⢠Chapters explore loss of control
⢠e.g. ConďŹdence -> Arrogance
â˘e.g. Community -> Conformity
Wednesday, March 20, 2013
37. COMBAT
I donât believe that.
Youâll like it. We all do.
Power 1 Power 2 Power 3
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38. COMBAT
Rogues - Low Tension
Mages - Med Tension
Warrior - High Tension
Weâre just looking out for you!
Wednesday, March 20, 2013
39. COMBAT
Rogues - Low Tension
Mages - Med Tension
Warrior - High Tension
Weâre just looking out for you!
This isnât the best time.
Wednesday, March 20, 2013
40. COMBAT
Rogues - Low Tension
Mages - Med Tension
Warrior - High Tension
Weâre just looking out for you!
This isnât the best time.
I can look after myself.
Wednesday, March 20, 2013
41. COMBAT
Rogues - Low Tension
Mages - Med Tension
Warrior - High Tension
Weâre just looking out for you!
This isnât the best time.
I can look after myself.
Donât even try coming at me like
that.
Wednesday, March 20, 2013
42. COMBAT
Combat dialogue
⢠Saying ânoâ
⢠Offering an alternative - Low
⢠Giving a reason - Med
⢠Standing up to pressure - High
⢠Stress management
⢠Self motivation
Wednesday, March 20, 2013
45. CONDITIONS
⢠Negative
consequence to
failing missions
⢠Leave mice out of
action for a bit
⢠Mice need to work
through them
Examples
Angry
Embarrassed
Lonely
Bored
Hyper
Wednesday, March 20, 2013
46. MULTIPLAYER
Asynchronous Multiplayer
⢠Player can take friendsâ mice on speciďŹc battles
⢠Normative education
⢠Positive peer group
⢠âYouâre not alone in thisâ
Wednesday, March 20, 2013
47. CONCLUSION
Traditional studio + non-proďŹt has worked
great
Make a FUN game ďŹrst
Integrate the message into the mechanics,
then worry about making an awesome game
Wednesday, March 20, 2013
55. TESTING
⢠Not straightforward
⢠Analytics hooks are in place
⢠Exposure to messaging
is inevitable
⢠Behavioral changes more
difďŹcult to measure
Wednesday, March 20, 2013
56. Donât you like me?
* I like you, but not in that
way
* I prefer taking things
slower
* Not when youâre like this.
We could do so much together.
* Not in the mood right now,
sorry.
* I really should get going.
* Iâm not into the stuff you wanna
do.
Trust me, Iâm looking out for you.
* That doesnât make you right.
* Well, I donât trust you. Back off.
* Iâm strong enough.
Wednesday, March 20, 2013
