1. MarketingWith
65% of Social Media sales
come from LinkedIn

2. LinkedIn should be your primary focus when it comes to social media. No exceptions.
Not only is it the preferred network for professionals and high-income earners, but
people are also twice as likely to trust what they read on LinkedIn than any other
available platforms

3. Why is LinkedIn
important?
WhyYou WantTo Be On LinkedIn
•To date, it boasts approximately 300 million registered users, and is widely considered
the most appropriate platform for business executives to use.
•It comes up in Google search before any other venue, including your company website,
so when potential clients and partners search online for you, one of their first hits is likely
to be your LinkedIn page.

4. • In a social Media
Industry Report,
71% of
respondents say
LinkedIn is their
most important
account on social
networks.
• However when
dealing with B2B
88% said LinkedIn
was the most
important social
tool

5. • However when dealing with
B2b 88% said LinkedIn was the
most important social tool

6. Marketing Professionals are
catching on….
A significant 64% of marketers
plan on increasing their use of
LinkedIn.
As expected, B2B marketers are
significantly more likely to plan on
increasing their use of LinkedIn
Social media newcomers (72%)
were more likely to increase their
use of LinkedIn.

7. Why is LinkedIn important?
•There is a serious lack of competition. Who are the hot rivals of LinkedIn? Local
players such as Xing andViadeo will take years to reach the size and reach of LinkedIn!
•The key to LinkedIn is not only knowledge about what each feature does but also a
strategy to most effectively use it.
•The average user only logs on 2.9 times per month.The Facebook average is once a
day.
•LinkedIn never actually call themselves a ‘social network’, they prefer the term
‘professional network’.
•It’s users have a median income of $109,000. They are the CEOs, entrepreneurs and
decision makers behind the businesses you’ll find on other networking sites.

8. Why is LinkedIn Important

9. Improving your LinkedIn Profile

10. When you click ‘edit’- make sure you don’t share each update to your connections, especially if you will be
making a lot of changes at once.

11. Dress for Success: Having a professional picture on LinkedIn is imperative, try getting an
actual photographer to take it.
On LinkedIn, the public is looking atYOU and your success within you company to help
with the decision of where to spend their money

12. How to present
yourself on
LinkedIn

13. How not to present
yourself on
LinkedIn

14. How to not present
yourself on
LinkedIn… Cont.

15. Headline
The headline of your LinkedIn page should be catchy. It should also include at
least one of the keywords you want to be associated with. Using the
description “CEO” or “Owner” does not bring you closer to your target market
or set you apart from the crowd, so… start with the same terms your clients
are likely to use when searching for your services online

16. Proper Headline

17. Improper Headline

18. Summary
You summary should be used to tell them why you are their best choice.Tell them
exactly what services you offer, what you will help them do to solve their
problems, and always keep your wording client-focused. Also be specific about
your target market, so they can self-select and identify themselves as potential
clients.

19. Summary:
Example

20. Summary Cont.
Included in your summary add photos, videos, links, etc. to separate yourself from the
competition. It not only gives you an upper hand it reinforces the skills you already told
them you had

21. Summary Cont.
People will visit your website and share your information more
often if you upload quality content. BE AN EXPERT!

22. Experience
FILLTHE EXPERIENCE SECTION OUT
This is straightforward. Fill out your experience.

23. Experience Key Tips
* Make sure your current job is the most detailed. Incorporate key
words related to your industry. It’s also crucial to
elaborate on your specific services for search engines.
* Do not add every job you have ever had.Top 2-3 career related
positions( even within the same company) is plenty.
Keep the explanation of duties to a minimum.
* LinkedIn is your virtual resume. USE KISS method!

24. Skills and Experience
You can use this section to highlight your various skills, as well as keyword-load
search terms prospects will be using to find you.
It’s the section that allows people to give you one-click endorsements.

25. Skills and Experience

26. Skills and Experience
Skills & Experience KeyTips
• Listing and being endorsed for typing skills is not exactly helpful if you’re a well-known advisor.You don’t have to accept the
skills people have selected for you in you profile.
• YOU CAN EDIT “SKILLS” so make sure the terms you use are relevant, and reflect your value.
• Do Not endorse someone for a skill they do not have, or that you have not experienced their talent in. Endorsements are like
Facebook friends.They are nice to have, but not necessarily of importance or relevance.
• Put your dominant skills, not your most endorsed, at the top of the list(You and edit these at any point).
• Because Endorsements are a one-click process, people tend to hand them out like candy compared to recommendations.
Note that the less effort something takes, the less likely people are to put stock into it.

27. Honors & Awards
If you have been honored or awarded, LET PEOPLE KNOW. If your
company has, LET PEOPLE KNOW. Again, LinkedIn is your virtual
resume.Tell prospective clients how amazing you are!

29. Organizations, Additional Contact Information,
Education

30. Projects
Display more of your work in Project format.This is also where
you get to show your teamwork skills by including other people
who worked on the project(s) with you.

31. Recommendations
You should have a few previous clients and colleagues that can provide your first
LinkedIn recommendation.The Power of 3rd party credibility is invaluable to an
advisor, so strive to get at least 10 recommendations before you start aggressively
pursuing prospects.

32. Recommendations Cont.
*Recommendations are important to your profile
because the number of recommendations your receive is
highlighted at the top of your page when your name
appears in a listing of group members.
*The number of recommendations you have is also a
criteria factor for search rankings

33. Skills & Expertise
Recommendation Section KeyTips
•Try to get recommendations for each position you have posted on your Profile.
•People won’t immediately recommend you. You’ll probably have to ask, like
you would a client or customer for a company review.
•Recommendations are more credible than any other part of your LinkedIn
profile to any prospective client or job opportunity.They are more personal and
show more effort put in on behalf of the person recommending you, so,
obviously, these are more valuable.
•Always offer to recommend the person who would be writing you the
recommendation. No exceptions.

34. Connections
You should edit privacy so people only see common connections. Why is this
important? PROFESSIONAL HUNTERS.

35. Groups & Companies You Follow
Groups? Join them if they are related. Companies? Follow them if they
are your distributors, suppliers, or even competition.

36. Groups & CompaniesTips
• Weekly email digest
• Make sure they are relevant
to your current industry
• These also have privacy
settings
Companies You Follow

37. Optimize Your LinkedIn Profile for the Search
Engines
•There are many ways you can use keywords to optimize your profile so you
rank high in search results.
•Make yourself irresistible- Incorporating keywords will boost your SEO and
help you become found on LinkedIn and your LinkedIn profile found by search
engines.
•Consider the ideal person your profile would speak to, consider your buyer
personas, and if your profile were by side with another which- words would
make you stand out.
Have these words thought-out and ready when you create or edit your profile

38. Optimize Your LinkedIn Profile for the Search Engines

39. How You’re Connected Tool
The “HowYou’re Connected” tool helps introduce you to other LinkedIn users
who may be connected to you or other connections you have.When you visit
someone’s profile, the tool allows you to see who in your network knows that
person, and how.
When looking for an introduction to someone you may not know yet, you will
see who in your network knows them, and how they know each other.This
will help you decide the best contact to request an introduction from.
Clicking “Getting Introduced’ opens up a new message where you can ask
the person to make an introduction.This tool is a great way to view people
you want to be connected with and who might be the best person to ask for
an intro.

40. The Company Page
Creating a company page not only allows a business to provide the
latest company and industry new, event information, and job
opportunities, for businesses that not only recruit the best, but also
establish a thought leadership position in their but it also helps position
your business and it’s employee’s as experts within your industry.
Registering and maintaining a company page is an incredible
opportunity industry.

41. Use the Alumni Search Function
The Alumni search function is a great tool to find people associated with a particular school,
industry or location.This will then allow you to break down connections by “where they work,”
“what they do,” and “where they live.” Additional categories include “where they studied,”
“what they are skilled at,” and “how you are connected.”

42. Don’t Be a Stalker

43. Don’t Be a Stalker
Use the “who’s viewed your profile” feature to increase visibility, discover new
opportunities and check out analytics to see specifics about the people who have
viewed your profile.
With this tool, there are basic and premium features.The basic version allows
you to see where your five most recent viewers work and live, how they found
you, their industry and job titles and keywords that led to you.The premium
version allows you to see your list of viewers from the past 90 days, as well as
trends and insights.
By using the “who’s viewed your profile” feature, you are better able to customize
content shared on your profile, identify valuable connection prospects, and reach
out to people in a more personal way.

44. Join Groups to Gain Visibility

45. Join Groups to Gain Visibility
One of the easiest ways to boost your profile and personal brand on LinkedIn is to
connect with other professionals in similar industries, with similar interests, and
with the competencies or connections you are looking to target. A great way to
connect and exchange ideas is with LinkedIn groups. LinkedIn allows a user to join
up to 50 groups and it is highly recommended from a SEO, personal branding and
search-ability standpoint that you join the 50 groups that are best for you.
By joining groups, you strengthen the opportunity to position yourself and your
business as an expert in your respective field or industry.To get the most of a
group, post relevant information and contribute by commenting on other’s input.
Be conscientious of posting information that could be considered overly sales-
y or spam, it is against group rules and a horrible way to try to get members’
attention.

46. Write Appropriate and
Thoughtful Post

47. Write Appropriate and
Thoughtful Post
Sharing content on LinkedIn is a great way to showcase your knowledge
as well as provide your expertise that can help other connections.When
you share a post, provide information /relevance to your audience.
If you’d like to share a post with a group, be sure to check the “post to
groups” checkbox and include a question or comment that will
encourage member engagement.
Social networking sites are changing everyday and LinkedIn is at the
forefront of channels adding new features and engagement tools to
improve content sharing, relationship development, recruitment and
lead generation.

48. Questions?