Pinterest overview

1. A presentation to: Social
19 01.2012
Lunch time learning -
Pinterest

2. Contents
1. Introduction
2. Target audience/ Popularity
3. Social
4. Commerce
5. Pin Etiquette
6. Pinterest in business
7. Extras
8. Sources
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3. A Pinteresting Revelation
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4. Introduction –
Why should I be Pinterested anyway?
Pinterest is a place to organize and share online images that you find interesting or
inspiring. Once uploaded or shared on Pinterest, these images become known as
Pins, which the user can place on customized, themed Boards.
Invite only – attracts certain crowd
Brides, students, cooks, interior decorators
Multiple contributors – easy collab tool
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6. Target Audience/ Popularity
58% women
59% aged 25-44
Mostly from America
Majority of posts are about home decor, crafts, fashion, food
11 Million hits one week in December
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7. Social
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8. Social
Find other pinners
Comment, like or re-pin posts
Like a board? Follow it
Like a pinner? Follow all their boards
Collaborate on projects – share board permissions with friends
Share pins via Facebook or Twitter
Popular/trending pins
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9. Commerce
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10. Commerce
Gifts menu
Values ranging from $1 to $500+
Pins link back to source/ website
Frowned upon to spam boards with own products and projects – not banned (see pin etiquette)
Use opportunity to build your brand by linking and connecting to people who share the same style, or by
pinning images that inspire your company’s work. You can use Pinterest for self-promotion, just do so
creatively.
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11. Pin Etiquette
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12. Pin Etiquette
Guidelines from people using Pinterest. These are suggestions to help keep our community positive and to ensure
that every pin is useful to other people.
Be Nice
Pinterest is a community of people. We know that tastes are personal, but be respectful in your comments and conversations.
Credit Your Sources
Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly,leave a comment so the
original pinner can update the source. Finding the original source is always preferable to a secondary source such as Google Image Search or a
blog entry.
Avoid Self Promotion
Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However,try not to use Pinterest
purely as a tool for self-promotion.
Report Objectionable Content
We do not allow nudity or hateful content. If you find content that is objectionable or violates ourTerms of Servicecan submitthe content for review
by pushing the “Report Content” link.
Tell Us How to Make Pinterest Better
We're just getting started, so there are going to be bumps here and there. Let us know what's working, what's not. We take your input seriously.
You can get in touch with us anytime:
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13. Pinterest in business
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14. Pinterest in business
Brands can use Pinterest to encourage engagement:
– Best board competitions
– Approve new products through ‘likes’
Showcase brand personality
– Eg: Whole Foods, Today (US), Travel Channel
– Cover aesthetic of brand through images other than your own
Insight into company sectors
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18. Extras
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19. Extras
Follow me on Pinterest
Website – pin it’s
I-phone app
Chrome bookmarklet
NEW TODAY: Facebook app
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20. Sources
http://pinterest.com/about/goodies/
http://pinterest.com/about/etiquette/
http://pinterest.com/about/
http://mashable.com/2011/12/26/pinterest-beginners-guide/
http://mashable.com/2011/12/22/pinterest-video/
http://mashable.com/2011/12/16/pinterest-design/
http://mashable.com/2012/01/09/the-top-brands-on-pinterest/
https://mashable.com/2012/01/08/pinterest-13-tips-and-tricks-for-cutting-edge-users/
http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/
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21. Fin!
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