A presentation by Joel Cloralt of FIU Business

1. Joel Cloralt
E-Marketing Coordinator
Marketing, Communications & Recruiting
FIU Business

2. Introduction
• What do I need?

3. Introduction
• What do I need?
Javascript Code
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXXXX-X");
pageTracker._trackPageview();
} catch(err) {}</script>

4. Now what?

5. Now what?
• Add the piece of code to all pages you want to track.
• Set profiles to segment areas from your site.
• Establish your goals.
• Use filters.
• Tag your links.
• Analyze your results.

7. Demo

8. Tag your links

9. Tag your links

10. Tag your links

11. Tag your links

12. Analyzing Results

13. Analyzing Results
• Where are your visitors coming from?
• Website referrals
• Search engines
• Marketing Campaigns

14. Analyzing Results
• Where are your visitors located

15. Analyzing Results
• Are people doing what you want them to
do on your website? (Goals)

16. Analyzing Results
• Are your online efforts working?

17. Questions?

18. Thank you!