A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
Bompas & Parr | Imminent Future of Food 2021Poppy Rodham
This report provides predictions for food trends in 2021 that go beyond typical trend reports by focusing on small, emerging ideas. The predictions include: 1) Using entropy science to control food textures and flavors that change in the mouth. 2) "Vehement foods" that are visual spectacles on the plate, changing colors and moving to music to influence emotions. 3) "Sheep spas" that carefully breed and care for animals to produce premium, happy meat as a luxury good.
Bombas and Parr | Imminent Future of Food 2022Poppy Rodham
This document provides predictions for food and drink trends in 2022 and beyond. It predicts that hypnotic dining will enhance the dining experience through hypnosis-induced altered states. The metaverse will create new virtual food experiences like digital canapés and data banks cataloging all foods ever eaten. Geophagy, or eating soils for health, will provide targeted mineral and vitamin intake. Dates will become a globally appreciated fruit beyond plastic packaging. As pandemic restrictions ease, hedonism and excess will rise in celebrations of togetherness. Tea will replace coffee as a elevated connoisseur beverage.
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous replacing traditional meals. Weight Watchers harnessed this understanding of the toxic environment through cultural intelligence to shape a new strategy, extending their message and achieving their best PR results with 500% more editorial reach.
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous. Weight Watchers harnessed this cultural understanding to shape a new strategy, running 4 PR campaigns over 12 months with experts to highlight how the environment is stacked against healthy choices. This approach led to their most successful PR results with 500% more editorial reach than in 2012.
The document provides a summary of various trends across different industries from December 2019. It discusses partnerships between sports brands and technology companies to enhance fan experiences, sustainable fashion pop-ups that allow trying on clothes virtually, smart refrigerators that keep fruits and vegetables fresher for longer, and a dining experience focused on sensory and emotions rather than fine dining. It also mentions an app that helps users recreate outfits seen on social media using similar products from a retailer and a priest effectively using TikTok to promote his church.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juin 2018
Bompas & Parr | The Imminent Future of Food 2023Poppy Rodham
The document provides predictions for food trends in 2023 from Bompas & Parr, a studio that focuses on spectacle, occasion, ritual and public expression through food experiences. Some of the key predictions include:
1) The rise of "hyperspatial wonder" - food experiences that use fractal patterns, optical illusions, and spaces that expand/contract based on occupancy to enhance the experience.
2) "Responsive dinners" where food adapts instantaneously based on real-time trends and the diner's preferences/mood through advances in AI and mixed reality technologies.
3) The emergence of "gastro survivalist chic" as anxieties over resources and climate change increase interest
Bompas & Parr | Imminent Future of Food 2021Poppy Rodham
This report provides predictions for food trends in 2021 that go beyond typical trend reports by focusing on small, emerging ideas. The predictions include: 1) Using entropy science to control food textures and flavors that change in the mouth. 2) "Vehement foods" that are visual spectacles on the plate, changing colors and moving to music to influence emotions. 3) "Sheep spas" that carefully breed and care for animals to produce premium, happy meat as a luxury good.
Bombas and Parr | Imminent Future of Food 2022Poppy Rodham
This document provides predictions for food and drink trends in 2022 and beyond. It predicts that hypnotic dining will enhance the dining experience through hypnosis-induced altered states. The metaverse will create new virtual food experiences like digital canapés and data banks cataloging all foods ever eaten. Geophagy, or eating soils for health, will provide targeted mineral and vitamin intake. Dates will become a globally appreciated fruit beyond plastic packaging. As pandemic restrictions ease, hedonism and excess will rise in celebrations of togetherness. Tea will replace coffee as a elevated connoisseur beverage.
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous replacing traditional meals. Weight Watchers harnessed this understanding of the toxic environment through cultural intelligence to shape a new strategy, extending their message and achieving their best PR results with 500% more editorial reach.
This document discusses 6 cultural drivers that are breaking down defenses against overeating: rogue food invading all spaces like homes, offices, and cars; a hyperactive culture where people feel constantly busy even if sedentary; the informalization of culture with fluid routines and less structured meals; these trends fuel snacking becoming ubiquitous. Weight Watchers harnessed this cultural understanding to shape a new strategy, running 4 PR campaigns over 12 months with experts to highlight how the environment is stacked against healthy choices. This approach led to their most successful PR results with 500% more editorial reach than in 2012.
The document provides a summary of various trends across different industries from December 2019. It discusses partnerships between sports brands and technology companies to enhance fan experiences, sustainable fashion pop-ups that allow trying on clothes virtually, smart refrigerators that keep fruits and vegetables fresher for longer, and a dining experience focused on sensory and emotions rather than fine dining. It also mentions an app that helps users recreate outfits seen on social media using similar products from a retailer and a priest effectively using TikTok to promote his church.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juin 2018
Bompas & Parr | The Imminent Future of Food 2023Poppy Rodham
The document provides predictions for food trends in 2023 from Bompas & Parr, a studio that focuses on spectacle, occasion, ritual and public expression through food experiences. Some of the key predictions include:
1) The rise of "hyperspatial wonder" - food experiences that use fractal patterns, optical illusions, and spaces that expand/contract based on occupancy to enhance the experience.
2) "Responsive dinners" where food adapts instantaneously based on real-time trends and the diner's preferences/mood through advances in AI and mixed reality technologies.
3) The emergence of "gastro survivalist chic" as anxieties over resources and climate change increase interest
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
The document discusses various trends in food and technology, including food data sharing platforms, open source food communities, and location-based smartphone applications for finding restaurants and sharing food reviews and experiences. Several websites and online resources are presented that relate to topics like open source food communities, food reviews, food trends, cooking games, and Greek food communities.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
The document summarizes five future food provocations inspired by talks and demonstrations at the Litfest 2016 food festival in Ireland. 1) Gut Instincts discusses the relationship between gut health and mental well-being, and how probiotics can positively influence mood. 2) Natural Anarchy explores grassroots food activism and challenges to the current system through concepts like guerrilla gardening. 3) Conflict Cooking examines how shared food experiences can foster understanding between conflicting groups. 4) Wild Gambling promotes embracing unpredictability in agriculture and indigenous crops. 5) Waste Rebellion addresses the growing zero-waste movement in response to huge amounts of food being thrown out.
The document summarizes several emerging food trends, including savory yogurts, black raspberries, water extracted from various fruits and trees, plant-based meat alternatives, fermented foods and probiotics, dehydrated snacks, alternative flours, cleaner labels, morally conscious foods, gourmet convenience foods, generational influences on nutrition, food safety focus, green vegetables and fruits, specialty teas like matcha, natural food processing, ideas from small food companies, sports nutrition for all, natural indulgence products, ethnic foods and experiences, sustainability concerns, food origin stories, online grocery shopping, visually appealing foods, health-conscious millennials and alcohol, technology changing food delivery and ordering, reinvented classic cocktails
Recipe for food & beverage brand communicationRohit Arora
Let’s admit it; we are all in small little ways ‘a foodie mindset’. It’s in human nature to be experimental with food and give in to indulgence sometimes and for few most-times. People tend to form a subliminal relationship with what they eat and drink, that form in to our eating-habits. Food and beverages have varied meaning to our lives which may differ from product-to-product, brand-to-brand and person-to-person.
Just as the preparation of a sumptuous meal requires a recipe, marketing food and beverages brands have their own recipe.
1) New models of consumption are developing that are more sustainable and ethical, moving away from wasteful linear consumption towards circular economies, recycling, and reducing waste.
2) People are increasingly concerned with health, family, and quality of life over materialism and consumption, questioning existing consumption models and loss of trust in institutions.
3) Grassroots initiatives are emerging that encourage local, sustainable consumption practices like community gardens, buying direct from producers, bulk stores, and reducing food waste.
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
Science And Literature Essay. 006 Science And Literature Essay Example Of Rev...xdqflrobf
006 Science And Literature Essay Example Of Review Essays Ap Sample .... Science Essay. Scientific Literature Essay - StuDocu. BABS1201 Scientific Literature Essay - HD 100/100 BABS1201 .... How to Sequence a Literary Analysis Essay Unit Bespoke ELA: Essay .... PDF An Essay on Scientific Writing. How to Write a Scientific Essay Oxford Learning College - scientific .... Scientific literature essay BABS1201 - Molecules, Cells and Genes .... BABS1201 Scientific Literature Essay BABS1201 - Molecules, Cells and .... The Scientific Literacy Essay Example Topics and Well Written Essays .... BABS1201 - Scientific Literature Essay BABS1201 - Molecules, Cells .... Effective Ways to Write Science Essay AllAssignmentHelp.com. Essay on science - College Homework Help and Online Tutoring.. Scientific literature Essay BABS1201 - Molecules, Cells and Genes .... Scientific Literature Essay BABS1201 - Molecules, Cells and Genes .... A Guide to Writing Scientific Essays. Sample of Research Literature Review. Scientific Essay Space Earth. Outline for Comprehensive Science Literature Reviews. phl3B science essay. School essay: Scientific essay. Narrative Essay: Essay for science. Science essay - College Homework Help and Online Tutoring.. BABS1201 Scientific Literature Essay - Scientific Literature Essay .... Scientific Writing Essay Example Topics and Well Written Essays - 500 .... Download literature review template 09 Essay Writing Examples, College .... Essay websites: Sample literature essay. Science in education essay. A little essay on science education ... Science And Literature Essay Science And Literature Essay. 006 Science And Literature Essay Example Of Review Essays Ap Sample ...
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. With the proliferation of online food photos, consumers now expect food to be visually appealing and artistically presented, leading to a focus on innovative and artistic food photography and plating among chefs and restaurants.
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
The document discusses trends in the food and drink industry. It notes that consumers have more choices than ever before but that the future of food is controversial. It also discusses how food production must adapt to feed a growing global population. Additionally, it examines how technology, health concerns, and social media are transforming relationships with food and driving new trends.
This document explores emerging trends in the future of food, including ingredients, dining destinations, personalities, and technology. Some of the major trends highlighted are the rise of forgotten and heritage foods; the growth of food literacy and interest from a young age; an increased focus on provenance, sustainability and local ingredients; and the rapid development of dining technology and apps. Culinary tourism is also growing exponentially, with cities like Bangkok, Barcelona, Brooklyn, Copenhagen, Lima, Marrakesh, Melbourne, Portland, Singapore, and Tel Aviv highlighted as top destinations for food exploration.
Personalized Nutrition, Frozen Foods Conference 2021, Michael Gusko, GoodMill...Michael Gusko
This document discusses the future of personalized nutrition and its role in addressing global health issues. It argues that a one-size-fits-all approach to diet and nutrition is misguided, as each individual has a unique metabolism. Personalized nutrition approaches that consider an individual's genetics, microbiome, lifestyle, and other factors have the potential to optimize health outcomes compared to general recommendations. The document envisions a future where personalized nutrition is mainstream and empowering individuals to make better dietary choices based on their biology rather than a standardized regimen.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
The New Way To Win More Support and Save The WorldThomas Cornwall
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
WHEN IT COMES TO THE RETAIL INDUSTRY, THERE IS NEVER A DULL MOMENT: RETAIL TRENDS IN 2023
Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here. Happy reading!
MONEY'S TOO TIGHT TO MENTION - whitepaper by Fitzroy.pdfFitzroy BV
Right now, there is a new generation of people on the threshold from an innocent thoughtless existence to the real deal. Gen Z is growing up and this grown-up reality involves money. Young adults seem
torn and almost schizophrenic in their stance on this. On one hand, they have a childlike optimistic outlook on life yet, on the other hand, they’re hyper-aware of the unstable context they’re living in. Some prioritise security and stability, while a cohort of entrepreneurial spirits claim they will never work for a boss in a nine-to-five job.
We dug deeper and found several other tensions around money. We call these tensions, The Money Paradox.
This document summarizes emerging trends in the Indian food and beverage industry. It identifies five key themes: 1) Vulnerable Gen X consumers who are health-conscious and want brands that speak directly to them. 2) Fluid lifestyles leading to on-the-go eating and snacking. 3) A broader definition of health that includes mental wellness. 4) Eating driven by moments throughout the day rather than large meals. 5) Demand for transparency in sourcing and production to build trust in packaged foods. The document discusses implications for brands, such as targeting Gen X, developing healthier snack replacements, and marketing to different consumption moments.
The document discusses various trends in food and technology, including food data sharing platforms, open source food communities, and location-based smartphone applications for finding restaurants and sharing food reviews and experiences. Several websites and online resources are presented that relate to topics like open source food communities, food reviews, food trends, cooking games, and Greek food communities.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
TASTING COLORS & EXPLODING DRINKS: Future beverage trends from New York City ...sparks & honey
Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able t o elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
The document summarizes five future food provocations inspired by talks and demonstrations at the Litfest 2016 food festival in Ireland. 1) Gut Instincts discusses the relationship between gut health and mental well-being, and how probiotics can positively influence mood. 2) Natural Anarchy explores grassroots food activism and challenges to the current system through concepts like guerrilla gardening. 3) Conflict Cooking examines how shared food experiences can foster understanding between conflicting groups. 4) Wild Gambling promotes embracing unpredictability in agriculture and indigenous crops. 5) Waste Rebellion addresses the growing zero-waste movement in response to huge amounts of food being thrown out.
The document summarizes several emerging food trends, including savory yogurts, black raspberries, water extracted from various fruits and trees, plant-based meat alternatives, fermented foods and probiotics, dehydrated snacks, alternative flours, cleaner labels, morally conscious foods, gourmet convenience foods, generational influences on nutrition, food safety focus, green vegetables and fruits, specialty teas like matcha, natural food processing, ideas from small food companies, sports nutrition for all, natural indulgence products, ethnic foods and experiences, sustainability concerns, food origin stories, online grocery shopping, visually appealing foods, health-conscious millennials and alcohol, technology changing food delivery and ordering, reinvented classic cocktails
Recipe for food & beverage brand communicationRohit Arora
Let’s admit it; we are all in small little ways ‘a foodie mindset’. It’s in human nature to be experimental with food and give in to indulgence sometimes and for few most-times. People tend to form a subliminal relationship with what they eat and drink, that form in to our eating-habits. Food and beverages have varied meaning to our lives which may differ from product-to-product, brand-to-brand and person-to-person.
Just as the preparation of a sumptuous meal requires a recipe, marketing food and beverages brands have their own recipe.
1) New models of consumption are developing that are more sustainable and ethical, moving away from wasteful linear consumption towards circular economies, recycling, and reducing waste.
2) People are increasingly concerned with health, family, and quality of life over materialism and consumption, questioning existing consumption models and loss of trust in institutions.
3) Grassroots initiatives are emerging that encourage local, sustainable consumption practices like community gardens, buying direct from producers, bulk stores, and reducing food waste.
The document discusses the rise of "doing good" through ethical consumerism, charity donations, and sustainable business practices. It suggests this reflects a deeper cultural shift towards more community-minded and altruistic values among the public. Data shows increases in areas like green behaviors, fair trade purchases, and voluntary work. This signals that people increasingly want to get involved in causes, connect with communities, and believe they can make a positive impact. The growth of "doing good" may be part of people pursuing richer, more interesting lives and a counterculture that has become mainstream.
Science And Literature Essay. 006 Science And Literature Essay Example Of Rev...xdqflrobf
006 Science And Literature Essay Example Of Review Essays Ap Sample .... Science Essay. Scientific Literature Essay - StuDocu. BABS1201 Scientific Literature Essay - HD 100/100 BABS1201 .... How to Sequence a Literary Analysis Essay Unit Bespoke ELA: Essay .... PDF An Essay on Scientific Writing. How to Write a Scientific Essay Oxford Learning College - scientific .... Scientific literature essay BABS1201 - Molecules, Cells and Genes .... BABS1201 Scientific Literature Essay BABS1201 - Molecules, Cells and .... The Scientific Literacy Essay Example Topics and Well Written Essays .... BABS1201 - Scientific Literature Essay BABS1201 - Molecules, Cells .... Effective Ways to Write Science Essay AllAssignmentHelp.com. Essay on science - College Homework Help and Online Tutoring.. Scientific literature Essay BABS1201 - Molecules, Cells and Genes .... Scientific Literature Essay BABS1201 - Molecules, Cells and Genes .... A Guide to Writing Scientific Essays. Sample of Research Literature Review. Scientific Essay Space Earth. Outline for Comprehensive Science Literature Reviews. phl3B science essay. School essay: Scientific essay. Narrative Essay: Essay for science. Science essay - College Homework Help and Online Tutoring.. BABS1201 Scientific Literature Essay - Scientific Literature Essay .... Scientific Writing Essay Example Topics and Well Written Essays - 500 .... Download literature review template 09 Essay Writing Examples, College .... Essay websites: Sample literature essay. Science in education essay. A little essay on science education ... Science And Literature Essay Science And Literature Essay. 006 Science And Literature Essay Example Of Review Essays Ap Sample ...
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. With the proliferation of online food photos, consumers now expect food to be visually appealing and artistically presented, leading to a focus on innovative and artistic food photography and plating among chefs and restaurants.
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
The document discusses trends in the food and drink industry. It notes that consumers have more choices than ever before but that the future of food is controversial. It also discusses how food production must adapt to feed a growing global population. Additionally, it examines how technology, health concerns, and social media are transforming relationships with food and driving new trends.
This document explores emerging trends in the future of food, including ingredients, dining destinations, personalities, and technology. Some of the major trends highlighted are the rise of forgotten and heritage foods; the growth of food literacy and interest from a young age; an increased focus on provenance, sustainability and local ingredients; and the rapid development of dining technology and apps. Culinary tourism is also growing exponentially, with cities like Bangkok, Barcelona, Brooklyn, Copenhagen, Lima, Marrakesh, Melbourne, Portland, Singapore, and Tel Aviv highlighted as top destinations for food exploration.
Personalized Nutrition, Frozen Foods Conference 2021, Michael Gusko, GoodMill...Michael Gusko
This document discusses the future of personalized nutrition and its role in addressing global health issues. It argues that a one-size-fits-all approach to diet and nutrition is misguided, as each individual has a unique metabolism. Personalized nutrition approaches that consider an individual's genetics, microbiome, lifestyle, and other factors have the potential to optimize health outcomes compared to general recommendations. The document envisions a future where personalized nutrition is mainstream and empowering individuals to make better dietary choices based on their biology rather than a standardized regimen.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
The New Way To Win More Support and Save The WorldThomas Cornwall
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
WHEN IT COMES TO THE RETAIL INDUSTRY, THERE IS NEVER A DULL MOMENT: RETAIL TRENDS IN 2023
Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here. Happy reading!
MONEY'S TOO TIGHT TO MENTION - whitepaper by Fitzroy.pdfFitzroy BV
Right now, there is a new generation of people on the threshold from an innocent thoughtless existence to the real deal. Gen Z is growing up and this grown-up reality involves money. Young adults seem
torn and almost schizophrenic in their stance on this. On one hand, they have a childlike optimistic outlook on life yet, on the other hand, they’re hyper-aware of the unstable context they’re living in. Some prioritise security and stability, while a cohort of entrepreneurial spirits claim they will never work for a boss in a nine-to-five job.
We dug deeper and found several other tensions around money. We call these tensions, The Money Paradox.
"Too poor to buy cheap" - Whitepaper Retail by Fitzroy Fitzroy BV
Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here.Happy reading! If you have any questions, please contact me via: pernille@fitzroy.nl
Pernille Kok-Jensen Insight Director Fitzroy
The age of discovery - Cashless InnovatorsFitzroy BV
The document discusses how brands need to adapt to "The Age of Discovery" where young consumers decide what is popular through peer-to-peer sharing rather than traditional advertising. It argues that brands need to recruit advocates among interested teens by giving them ownership and rewarding them. It also emphasizes the importance of real-time data to understand changing consumer behavior and testing new products quickly on small groups. Brands are encouraged to develop online and offline communities to foster engagement and create a sense of belonging for their fans.
This document discusses the need for companies and marketers to adapt to changing consumer behaviors and technologies. It emphasizes that those who are most adaptable to change will survive, as Charles Darwin's theory of evolution through natural selection demonstrated. The document provides examples of how Fitzroy, a marketing agency, helps brands adapt to change through consumer research, social media integration, fluid approaches, and staying attuned to cultural trends. It highlights some of Fitzroy's successful campaigns that increased sales, members, and trials for clients through innovative adaptive strategies.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
The document discusses how social media played an important role in the 2009 Iranian election protests. It outlines 3 ways social media was impactful:
1) Communication - Iranians used social media like Twitter and Facebook to communicate with each other and share information with the outside world about the protests since mainstream media was restricted.
2) Organization - Social media was used to organize physical protests by sharing dates/locations and categorize/spread information.
3) Participation - People offered specific help like providing proxies and translations, collectively pressured mainstream media, and verified information by spotting manipulated photos. Social media enabled global participation in spreading awareness of the unrest in Iran.
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
2. 2 3
“Food… I’m kind of stressed out about it. On a daily basis I
find myself cussing and cursing in the isles of the
supermarket, trying to make the right choice.”
Barbara, 28, Amsterdam
If discussing the impact of these changes is not already on the
agenda within your organisation, they should be.
The list of important changes is long: The merging of virtual and
physical worlds. Cultures and traditions making way for new
rituals. The rejection of binary structures. The mix of high and low
culture and the rise of remix culture. Better informed and more
health conscious consumers. The breathtaking pace of life. High
consumer expectations. But how do you know which changes
matter to your brand?
This whitepaper taps into 4 societal changes currently influencing
the food and drinks industry. A ten minute read will provide
insight into emerging mindsets that follow these changes,
aspirational cases and food for thought. Roll up your sleeves and
get ready to find out what Phygital Flavours, Ethical Appetites,
Elevated Animalistics and Habitual Hijacking mean for your
business.
What, when and how
we eat has changed.
4. 6 7
1.PHYGITAL
FLAVORS
Consumers want on-demand lifestyles, ongoing feedback loops and brands that turn
data into hyper-personalised service.
Simply taking extra supplements doesn’t cut it
anymore. Modern consumers expect brands to
apply new technologies to improve the nutritional
properties of food, offer more personalised food and
drinks and to be more sustainable in the process.
Merging the physical and digital worlds, is no longer
just a matter of enriching consumer experiences but
may offer solutions to urgent problems related to
waste, health and natural resources. Come to think
of it, the microwave may be the most exciting thing
we’ ve seen in a long time - and that was shortly
after World War 2. However, at the rate we’re going
now, we expect that 3D food printers could very well
become a common kitchen appliance in both home
and professional kitchens within 10 years.
The global food and drinks industry is feeling
pressure from a new cohort of consumers, who want
more natural and less processed products.
How are you currently tapping into new technologies
to provide hyper-personalized food experiences in
the phygital world?
5. 8 9
“The most interesting
innovations are those that
draw inspiration from
different industries and
thereby transcend categories.
The hybrid playing field
is one in which art meets
science.”
Mads, 28, Copenhagen
6. 10 11
SPACE10 is a research and design lab initiated by IKEA. Online they facilitate dialogue concerning
how we live and eat. Offline they host events that dive deeper into the same themes through
entertaining experiences. Highlights include a future proof take on the iconic hotdog and meatballs.
By using ingredients such as insects, lab-grown meat and spirulina-micro-algae these babies pack 50
times more iron than spinach and more protein than a “real” hotdog.
IKEA also created hydroponic farms which grows tons of microgreens without soil. Instead, crops are
grown in water that contains the perfect amount of nutrients. Various sprouts and herbs were grown
in the hydroponic farms and served up in the salad buffet. The phygital, experience based community
offered by SPACE10 is a benchmark for what brand engagement and consumer co-creation should
be all about.
Case: Bugdogs and Neatballs
Hydrophonic Farming Photography by Rory Gardiner
Nestle, the world’s largest food company, has tapped into the phygital trend in a big way. Their
Wellness Ambassador App blends together consumers’ desire for personalised nutrition and their
obsession with instagramming food. It allows users to send pictures of their food, in return they
receive recommendations for lifestyle changes and specially formulated supplements. A home kit
provide samples for DNA testing to identify ailments like high cholesterol or diabetes. A year supply
of nutrient-rich teas, smoothies and other vitamin-fortified snacks will set you back about $600. The
program will be rolled out in Japan first, where health problems associated with food and nutrition
have become a big issue.
Case: DNA for Supplements
7. 12 13
2.ELEVATED
ANIMALISTICS
Consumers want elevated, sensory experiences to reconnect their primal self. Give them a
break from visual infoxication and provide physical engagement that provides a great story
to tell.
Consumers these days are suffering from
infoxication and infobesitas. Overwhelmed by
information overload they feel paralyzed and
unable to make the right decisions. How then
do brands stand out in an overly crammed
shelf without becoming obnoxious? One trick
is give the eyes a rest and think in terms of 5
dimensional branding. That means, consider if
you can trigger other senses than just sight.
Case in point, the trending phenomenon of snake
massage. Yes, you read correctly; actual pythons
slithering all over face, neck and body. “The
snakes tone and stimulate the vagus nerve in our
body that releases endorphins and oxytocin,”
explains the brains behind the service.
This scaly therapy is yet another manifestation of
the paradox of our time: we are hyper-connected
to digital devices and to strangers across the
globe, yet disconnected with ourselves. The vast
amount of slime videos on Instagram and the
huge success of ASMR (Autonomous Sensory
Meridian Reaction) films on Youtube indicate
that consumers are on the lookout for sensory
experiences. If you think this is a weird niche
thing, think again. Take for example the Michelob
Ultra beer campaign that made its debut on the
Super Bowl this year, done in ASMR style.
If consumers have really lost touch with their
primal self, then how is your brand helping to
rekindle that connection?
8. 14 15
“Combining technology and interactivity needs a measured
approach, considerate of the relationship between human
and computer.”
Enya Moore, Frame Magazine
“We can travel to outer-space and 3D print human body
parts but try finding bread without unnecessary sugars, or
deciphering the meaning of the Dutch animal welfare stars.”
Andre, 34, Amsterdam
9. 16 17
Case: Cheesy Hip-Hop
Do you prefer a creamy, soulful kind of cheese or is your flavor more outspoken and bold? And what’s
your favorite song, because since recently you can play it for your cheese to enhance the flavor. For a
duration of 7 months, Swiss researchers exposed a selection of cheese wheels to a 24 hour playlist.
The point? To see if the microorganisms that are responsible for the flavor of cheese responded
differently to varying frequencies. Different music was directed into each wheel—including Mozart,
jazz, and hip-hop—with one cheese being kept in silence as a control for the experiment. The result?
Cheese experts concluded that the hip-hop cheese had a distinctly “stronger, fruitier” taste and scent
than the other samples.
Case: Food is Foreplay
Design Academy Eindhoven graduate Roxanne Brennen, has created a range of dining tools
designed to encourage a way of eating that she claims helps to trigger the same brain activity as
sexual foreplay. A series of irregularly shaped vessels, plates and utensils make up the Dining Toys
collection, which Brennen presented during Dutch Design Week.
The objects are each designed to enhance the pleasure of eating by releasing endorphins, the same
way as sex does. This concept has been picked up by high end retail and travel as a way to help
VIP’s unlearn “boring” etiquettes and help them reconnect with their primal selves.
Dining Toys Collection by Roxanne Brennen
Getty Images by Fabrice Coffrini
10. 18 19
3.ETHICAL
APPETITES
Conscious consumers want legislative brands that are willing to help reinvent how we view resources.
For the “Woke” cohort - feeling good is doing good - so they are ready to break a few taboos.
Hyperconnected consumers are becoming
increasingly conscious of the impact that food
production has on the environment. Additionally
consumers are becoming more educated with
regards to personal health and wellness. This
entails a more critical view on processed foods,
sugar intake and alcohol amongst other things.
To combat this, consumers are prioritizing holistic
wellness and actively seek out for brands that
go out of their way to offer a sense of calm, and
provide multiple health benefits at the same time.
An ever-growing group of consumers believe
that on top of all of this, a brand must take
responsibility for both its social and environmental
impact. Especially with the young generation that
wants to be part of creating a more ethical and
sustainable world. Millennials even have a word for
it: WOKE which means being culturally and socially
aware of various urgent issues in the world.
The time has come to think beyond cleaning up
the plastic soup. Being truly woke, means being
prepared to challenge status quo, even if that
means revisiting existing ideas about resources.
If done right, some of the most provocative ideas
may end up rally catching on, as you’ll read in the
cases below. Certain brands are already catering
to this conscious mindset.
How are you helping the woke to live more ethical
lives?
11. 20 21
Some say that eating bugs will help save humanity and Wataru Kobayashi, the creator of BUGBUG,
agrees. With a major food crisis pending for 2050, it’s time to change our eating habits and the
cutlery that goes with them. BUGBUG, is a picnic cutlery set to promote the consumption of insects.
While eating insects is quite common in Latin America, Africa and Asia, the Western world is lacking
behind and can’t seem to get over the “yuk factor”. Well, these fancy little helpers might change that
perception because this futuristic cutlery has a super stylish look and feel. Considering that insects
only take ten percent of the resources needed in comparison to the production of meat, getting use
to a crunchy diet may be more urgent than marketers in the food and drinks industry realize.
Case: Bug eating kit
Bug Eating Kit by Wataru Kobayashi
Case: Serving up animal blood
German designer Basse Stittgen addresses the issue of global food waste with a series of tableware
objects, made solely from animal blood. His project ‘Blood Related’ breaks with taboo, by suggesting
that we serve up our bloody steaks on plates made from slaughter house animal blood. Animal blood
from cows and pigs are dangerous chemical waste and a very difficult to destroy in a responsible
way. Stittgen found a way to process this blood into a material which has plastic like characters.
He created tableware including plates, cups and even an LP with the sounds of animals being
slaughtered just to bring home the message.
Consumers are all too eager to tell others about their conscious choices. Ideas like this are sure
to get people to reflect on their ideas concerning natural resources. We hope Stittgen succeeds in
getting this series mass produced. In the meantime, his concepts are sure to create a buzz around
any brand bold enough to collaborate with him.
Blood Related by Basse Stittgen
12. 22 23
4.HABITUAL
HIJACKING
Overwhelmed by life in the fastlane, homebodies are reinventing ceremonies and coming up with
short-cuts that put the extra in extraordinary. Whether in-home or on the go, this trend is all about
practical hacks that deliver on functionality without compromising on taste.
While many products already cater to the urban
nomads on the go, there is still room to tap into
the new needs that are rising as consumers
reinvent the role of their homes in this mobile age.
This trend is not only on the rise amongst families,
who are always racing against the clock, but also
amongst Millennials. This restless generation first
invented the term FOMO (fear of missing out). Yet,
now they seem weary of keeping up appearances
in the perfectly curated fast lane. Hence the shift
from FOMO to JOMO (joy of missing out).
Keep in mind that staying in is not necessarily
synonymous with being passive. For example, the
Danish trend “hygge” has grown into a world wide
trend the past few years. This indicates a collective
need for a sense of belonging. Across the
globe a new cohort of homebodies are creating
homespun cosiness, dressing up to stay in and
ordering luxurious home delivery services. Casual
gatherings around finger foods and all sorts of
new drinks are becoming more elaborate while
traditional 3 meals a day are shrinking.
Aspirational on- demand platforms support this
lifestyle with deluxe food services and a diversity
of D.I.Y. products. They provide consumers with
a sense of agency and control to create a little
magic on their terms, without necessarily breaking
their budget. If opting to stay in is becoming a new
status symbol then surely this new behaviour has
to be leveraged.
What kind of smart hacks are you offering the new
cohort of ‘practical idealists’ on the home front?
13. 24 25
“Life would be so dull without
the occasional cheat day. I
love the #BeYourOwnHealer,
because I’m always on the
lookout for ways to biohack
my own system, without
having to go to the doctor.
Sam, 25, Berlin
14. 26 27
Impossible Food started with the question: What if we could make meat better? Their approach:
understanding exactly what people love about meat, dairy and fish and then exploring the plant world
for specific ingredients that recreate those experiences- the flavor, the texture, the juicy sizzle. With
burger pictures that look exactly like real beef and by positioning their product as ‘burger’ instead of
‘veggie burger’, they succeeded in targeting the real meat lovers.
With this alternative it is okay for meat eaters to cheat on beef. This april Burger King even started
selling an Impossible Food Whopper that promises to taste and look exactly like the original
Burger Whopper.
Case: Meat cheaters
Impossible Foods
Recess is a sparkling water drink infused with hemp extract and adaptogen. Both are natural
ingredients that reduce stress and help to achieve a balanced state of mind. Recess is a perfect
example of a product that condoles with the desires of Millennial consumers.
The website, product and social media all read ‘Cool, calm, collected’ with entertaining examples that
emphasize on our hectic lifestyle. The design is chick and luxurious, their Instagram fun and cool and
their community is one we’d love to be apart of.
Case: Not tired. Not Wired.
Recess
Recess
15. 28 29
CONSIDER
Wondering how your brand can leverage these changes? We’ve got your back. Fitzroy believes in the
show don’t tell principle, so we’ll go ahead and share how we’ve tapped into these changes to help
our clients stay relevant. Here’s 4 applications for you to consider.
“I’d rather eat seasonal strawberries and know where they
come from than an avocado from the other side of the
world.”
Dean, 35, Rotterdam
16. 30 31
In our latest phygital campaign for Doritos we put blue tongues in the spotlight. The aim of the
campaign was to draw attention to the new Roulette Blue product, featuring super spicy chips that
make tongues go blue.
First, social media hints at a conspiracy amongst influencers who have been spotted with a blue
tongue. Additionally, the blue tongue effect and the extremely spicy Dorito’s cause multisensory
experiences and hilarious scenarios IRL. With this campaign we played with the idea of “unbranded
branded content” and made the blue tong part of the daily conversation between influencers and
their supporters.
1. Turn phygital experiences into
online conversations
2. Reconnect people with their
inner animal
The Kornuit JAJEM beer has a slightly sweet, fresh taste and contains 5.9% alcohol. It’s the ideal
session drink during parties, festivals and on a terrace in the sun.
Leveraging what we know about information overload - and how important it is to filter rather than
flood - we decided to literally filter out visual noise by creating a can that comes into its own only
when everything else has been blacked out. How?
The invisible UV ink that glows in black-light (UV lighting) makes this striking can a real eye catcher.
The feedback we received at the launch says it all: “It instantly reminds me of the sweaty, loud dance
floors at festivals.” To all the Millennials hitting the festivals this summer, you’re welcome.
17. 32 33
3. Feed ethical appetites but
don’t be a buzzkill
Our sustainable Fitzroy navy rum is our important message in a bottle, packaged in a way that is
true to who we are and how we work. The story goes something like this: When Coca-Cola bottle
wrappers washed up on the shores of Holland, Fitzroy immediately saw the opportunity to get
wasted, in a highly altruistic way. The plastic waste was collected and melted into beautiful bottles
caps with a sophisticated marble look.
From the same beaches, glass was sourced to create the sustainable bottles. Furthermore, Fitzroy
decided to wrap the bottle instead of branding it, making it even more desirable for drinkers to
repurpose the flask once the bottle is inevitable empty. So, there you have it; from waste to wasted -
cleaning up the oceans one sip at a time. Read the full story about our navy rum here.
4. Piggyback on consumer
behaviour with habitual hijacking
How your product can integrate into the everyday lives of consumers? By seamlessly offering benefits
without changing behaviour.
Based on the insight that there were no actual breakfast cookbooks out there to inspire breakfast
time, we decided to fill that gap for Quaker breakfast porridge. Together with influencers, we collected
recipes from real breakfast lovers on Instagram. We then launched the Quaker Breakfast Book, which
features 70 inspiring recipes and all sorts of creative hacks for true breakfast enthusiasts.
While drawing inspiration online, this case ultimately succeeded in “hacking” into a habitual moment
in peoples homes. People loved the little practical hacks that helped elevate everyday routine. Oh,
and the book sold out within 4 days.
18. 34 35
TAKEOUT
The innovations that consumers embrace anno 2020, tick one or more of these boxes: Made for
phygital, ethical and with clear purpose, appeals to multiple senses, and provides practical hacks
that benefit convenience and health. If this checklist aligns with your current innovation pipeline, then
you’ve probably invested great effort to grasp the spirit of the times. If not, then perhaps it’s time to
open up the dialogue with your brand savvy customers. Trust us, they are more willing than ever to
collaborate, if you involve them in the right way.
Keep in mind that consumers are paralyzed by the amount of content that they have to digest daily.
On a mission to lead frictionless and clutter-free lives, they are looking for brands that filter rather
than flood and that engage rather than interrupt. Interaction and co-creation are essential tools for
marketers, who want to help consumers navigate through the clutter.
Want to adapt to change?
We hope you enjoyed this little taster. Needless to say, there is much more to consider in the world
of food and drinks. We offer 4 new services that can help you unlock the potential of these changes:
Bespoke trend presentations, market scans, co-creation sessions and validation. Get in touch with
the zeitgeist.
Get in touch with pernille@fitzroy.nl to learn more about how we can tap into relevant changes for
your brand.
19. www.fitzroy.nl
Disclaimer: The content contained in this white paper is provided solely for general information and is not to be shared with third parties. Fitzroy does not
own the rights to the images in the case studies, other than our own cases. All other images have been sourced from Unsplash.