This presentation prepared for Director of Cooperation and Facilitation, Ministry of Tourism and Creative Economy on her speech in International Crowdfunding Seminar at BPPT, Jakarta. This Seminar was the first seminar in Indonesia in terms of Crowdfunding. Crowdfunding becoming the hottest issue in Indonesia as one of solution for the creativepreneur to realize their projects. Contrary, access to the Bank for the creative industry is a mattered, due to collateral issue and prudent aspect that Bank holds as its principle. That's why Crowdfunding being the promising way to the creative industry in Indonesia. Unfortunately, In Indonesia Crowdfunding is still in a grey area, because the regulation does not exist at the moment. Government related to crowdfunding are Bank of Indonesia, OJK, Ministry of Tourism and Creative Economy, Ministry of Communication and Informatics and Ministry of Coordinating for Economic Affairs. For sure, Ministry of Tourism and Creative Economy cq. Directorate Cooperation and Facilitation will open discuss with the related stakeholders in terms of devising regulation soon. Presentation prepared by Fitrie Ratnasari

1. Crowdfunding for
Digital Creative Industry
Ir. Lolly Amalia Abdullah, M.Sc
Director for Cooperation and Facilitation
Directorate General for Creative Economy Based on Media, Design and Technology
Ministry of Tourism and Creative Economy

2. Outline
Indonesia’s Opportunities in Digital Era
Digital Creativepreneur Characteristics
Crowdfunding Examples in Indonesia (esp. digital creative)

3. Indonesia’s Opportunities
in Digital Era

4. Indonesia’s Opportunities
in Digital Era
Demography
Mobile User
& Internet
Penetration
Massive
Digital
Contents
Needed

5. Potential of
Demographic IndonesiaAge
People
Demographic Indonesia:
From approximately 240 million people in Indonesia, more than 60% of the population under 39 years old
which are potential and productive human resources to create innovation and creativity.
MaleFemale

6. http://redwing-asia.com/market-data/market-data-telecoms/
Potential of Indonesia’s Mobile User

7. What Happens in One Minute
on the Internet?
Source: Shanghai Web Designer http://www.syncreload.com/2011/09/what-happens-in-1-minute-on-internet.html

8. 297million
Indonesia’s User Mobile in
2013
source: Redwing Asia
74.6million
Indonesia’s Internet User
Source: Marketeers Magazine Research in 2013
4Social Network Rank
for Indonesia

9. Digital Era Challenges

10. FUNDAMENTAL SHIFTING
Network infrastructures:
Supporting facilities, network devices,
cables, Operating System, interfaces.
Network application:
VPN-ing or clouding or virtualization
Network & Services management
Telepon
set
PC
laptop
User’s
LAN
TV
set
User’s terminal
User’s
Server
Network
Centric
Content &
Application
Servers
Telco
app
ITE
app
internet
content
broadcast
app
Content & Application developer/producer
Game
Server
Client-Server
Centric
Shifting from:
• Telephone to internet
• Revenue from Network to
revenue from Client (CPE)
and/or from Server-side
(content & applications).
• TECHNOLOGY
• BUSINESS MODEL
• REVENUE SOURCE
Shifting…!!

11. Local developers >> Local content with uniqueness >>
Unique & Competitive
Content, specific based on
customer needs
Apps Challenges
Education
Game
Animation
HealthTourism
Transportation
Social Media
Messaging
Service Apps
Banking
Etc…

12. Digital Creativepreneur
Characteristics

13. Digital Creativepreneur Characteristics
Start Up
Growing
Mature
•Fresh graduate
•Business Experience
0-1 year
• Business Experience
1-3 year
• Owning work warrant
• Owning Limited liability
company/ PT
•Business Experience
more than 3 years
•Owning work warrant
•Owning Limited
liability company/ PT
•Omzet more than
Rp 1 Billion/year
• High added value of
products and services.
• SME’s scale
• Having knowledges and
experiences for doing
business
• Have been establish and
need added fund to expand
the business
• Lack of owning collateral
• Able to access funds from
the Bank
• High added value of
products and services.
•SME’s scale
• Lack of knowledge and
experience for doing
business
• Limited seed capital and
lack of owning collateral
•High Risk (especially for
start ups)
•Need funding access
solution

14. HIGH RISK >
The only
sources are
ideas and
creativities
Digital
Creative
Product is
intangible
Limited Funding
Access to the
Bank due to
Collateral Issue
Digital Creative
Product is very
Progressive >
Time To Market
is an issue
Intellectual
Property (IP) as
Fundamental
Assets to Digital
Creative
Companies
Digital Creativepreneur Characteristics
How is the solution?
By accessing the funds through non bank institutions:
Bootstrapping, Friends&Family, Angel Investors, Venture Capitals,
Cooperative, Crowdfunding, LPDB, etc
Solution?

15. Crowdfunding Examples for
Creative Sector

16. Crowdfunding Example in Indonesia
http://wujudkan.com

17. Indonesian Creative Digitalpreneur
who utilize International Crowdfunding
From target $25,000 USD

18. Indonesian Creative Digitalpreneur
who utilize International Crowdfunding
From target $30,000 USD

19. Crowdfunding is one of
the solution to help the
digital creativepreneurs
to realize their Intellectual
Property